Category: Entrepreneurs

How Do You Write A Good Brand Story

Posted on by Franchise Strategist

How Do You Write A Good Brand Story
By Jon Allo  

Your brand story differentiates you from everyone else. Otherwise, you’re just one more solution for the same old problem that customers can choose from, and usually without a standout differentiator they’ll base their choice on price. Most of the time, you do not want customers to choose you based on price alone. You want them to choose you because you’re you.
Telling your unique story starts with these questions:

When, Why and How Did You Start?
The best way to show authenticity is to be able to tell your audience when, why and you started doing what it is that you do. If you can tell your story in a way that your audience relates to you, and even roots for your success – even better.

How Do You Want Customers to View You?
As you write your story, it’s important to convey your values and ideals in a no-nonsense way. While you may be frightened of turning off some people, you really don’t need to worry about that. Those people aren’t your audience. Your audience consists of the people who can relate to your story, share your values, and want to be part of it.

Where Do You See Your Business Down the Line?
This is where you’ll try to dream big, and let your audience know where you see your business in the future. It also gives you the opportunity to refine consumer expectations toward what you offer rather than what the competition offers.

How you answer these questions is important.
You’re going to have many opportunities to do so via every communication you have with your audience – be it your blog, social media or even through the types of products you offer.

With the answers to these questions you can start to form your story and weave it throughout everything you do.

Share through Story Telling
Using an honest, no-holds-barred communication style to tell your story, your customers’ stories, and the story of your products is a good start. Use case studies, interviews, and in-depth relatable blog posts to accomplish this.

Share through Doing Good
Get involved with your community to give back something that is noticeable. You don’t want to do this just to get noticed, but you do want to pick something that helps people understand who you are as a business owner and what your business stands for.

Share through Experiences
You and your audience likely share common experiences that should be discussed. The more ways you can relate to them, the more ways they’ll see your offerings as unique and different.

Share with the Truth
Don’t hype, and don’t “blow smoke”. Consumers are smart today. They want the black and white truth of the matter. If it takes 20 hours a week to do what you do, and you’re teaching them, tell them the truth. If you’ve had to stay up overnight to work around children’s schedules, say so.

Share Everywhere
Don’t just “tell” your story on your blog in the “about” section. Tell your story everyplace. Use infographics, memes, blog posts, guest blog posts, articles, testimonials, good deeds and every possible way to spread your story. Be your story by your actions.

Branding is important for small business owners as well as large ones. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create. To learn more about how to make you and your business stand out, download my free checklist, Branding For Small Businesses at https://jonallo.com/branding

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Small-business retirement accounts 101

Posted on by Franchise Strategist

Small-business retirement accounts 101

By Brandpoint

(BPT) – If you’re a small-business owner — whether your business consists of just you and your spouse or a handful of employees — and you’re emerging from the pandemic into your new normal, it may be time for you to think about setting up retirement accounts, not just for your employees, but for yourself, too. That may be a surprising statement, considering many small-business owners do not currently offer retirement benefits to their employees, let alone take the time to set up an account for themselves.

There are myriad reasons why small-business owners put off saving for retirement, including investing every last dollar back into the business so funds for things like retirement weren’t available, anticipating selling your business when you retire so there’s no need to save now, and, a reason every business owner can relate to, there are just not enough hours in the day to think about it.

But the reality is, it’s easier than you think. A good financial advisor can explain the ins and outs of retirement accounts to you in an afternoon and help you decide on the plan that makes the most sense for you, your business, and your employees. Your retirement-age self will thank you, and offering those benefits will make it easier for you to hire and retain employees now, too.

Until you make that appointment with your advisor, here’s a primer in Small Business Retirement Account Options, 101.

SEP (Simplified Employee Pension)

A SEP is designed for self-employed individuals or small businesses, ideally with fewer than 25 employees. If you earn a self-employment income, you are allowed to save more for retirement using a SEP plan than a traditional IRA or Roth allows. A SEP is less complex and costly than a 401(k), allows employers to contribute larger amounts than a traditional or Roth IRA, and may qualify for larger tax deductions.

SIMPLE IRA (Savings Incentive Match Plan for Employees)

A SIMPLE IRA is ideally suited as a start-up retirement savings plan for small employers who have 100 or fewer employees, and who are not sponsoring a retirement plan. Contributions are tax-deductible, and earnings within the account are tax-free until withdrawn.

Solo 401(k)

A Solo 401(k) is for those who are self-employed and offers the same benefits of a regular 401(k), but it is designated for a business in which only the owner (and their spouse) is an employee. You can choose to make after-tax salary deferrals (adding a Roth component), with the tax advantages of withdrawals being tax-free when the time comes.

The power of self-directed accounts

What’s the difference between a traditional and self-directed 401(k) or IRA? Where you’re allowed to put those investment dollars. Especially in uncertain economic times like the ones we’re living through right now, that choice couldn’t be more important. With a self-directed 401(k), you can invest beyond the stock market.

So, if not the stock market, where do you put those dollars? With a self-directed 401(k), you can choose from many different areas, including:

  • Real estate

  • Private debt like corporate debt offerings, notes secured by deeds of trust or mortgages

  • Private equity like stock of C-corporations, limited partnerships, LLCs, and REITs

  • Precious metals, including gold, silver, platinum, and palladium

  • Cryptocurrency like Bitcoin

Why self-directed accounts are so attractive to investors

The beauty of this type of retirement investing isn’t just about having options other than the stock market. It’s about following your passions and using your own expertise to guide your investments. Let’s say you’re a real estate agent. You know the market extremely well. With a self-directed account, you can put your knowledge and your dollars together in a tax-advantaged way.

It’s also about paving the way for what you want to do after retirement. For that same real estate agent, it means retiring from selling properties and living on the income from the ones he or she owns via these investments. Equity Trust Company has seen investors use their knowledge of medical technology sales to fund their retirements and people involved in home restoration tie their retirement to the activity of their business.

Whatever retirement account option is right for you, investing now means peace of mind later for yourself and for your employees. Equity Trust specializes in helping people make decisions about their retirement accounts. To find out more, visit https://www.trustetc.com/contact-us/.

Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional.

Top 6 ways to Distribute your Surveys to get Quality Feedback Responses

Posted on by Franchise Strategist

Now the question arises, what is the right way or medium to distribute your surveys in order to get quality feedback responses. You design your survey and customize it with the help of a good Survey App, but are wondering the best way to distribute your survey?


Top 6 ways to Distribute your Surveys to get Quality Feedback Responses
By: Archit Jain
Photo by Emily Morter on Unsplash

When we talk about obtaining Customer Feedback, the first thing which comes to our mind is surveys. To get real customer insights, it is a prerequisite to survey your customers.

“Survey is a process of collecting data by asking certain questions to the group of individuals. A Customer Survey involves obtaining Customer Feedback by asking certain questions from your customers about your products, services and the overall Customer Experience with your organization.”

Gone are the days when the surveys were taken by approaching the customers physically with a pen and a paper questionnaire and then filling the survey forms. Nowadays, a popular method of obtaining Customer Feedback is to take surveys using different digital channels through a Survey App.

Now the question arises, what is the right way or medium to distribute your surveys in order to get quality feedback responses. You design your survey and customize it with the help of a good Survey App, but are wondering the best way to distribute your survey?

Well, it would not be wrong to say that the success of a survey majorly depends on the response rate of the survey. And to get a good response rate, it is necessary to send the survey the right way and through the right mediums.

Let’s list out some effective ways to distribute your surveys so that you can get a good response rate with high-quality feedback responses.

Top Ways to Distribute Your Surveys to Get Quality Feedback Responses

Email Surveys
SMS Surveys
Online Surveys
Survey post a help Article or a Blog
Surveys Embedded in Blogs
Social Media Surveys
Let us review how you can use these channels in an effective way to receive quality feedback response data with a great response rate.


1. Email Surveys

Email Survey is the most commonly used method to obtain survey data. Being a method involving establishment of direct contact with your customer, email is the first method which comes to most peoples’ mind when talking about taking surveys digitally.

The biggest advantage of this way of distributing your survey is that you can distribute your survey to a large number of people in a matter of few clicks. By using a good survey app, you can customize your survey and send through emails which further increases the effectiveness of the survey.

Email has a very good read and response rate. Email surveys not only enable you to send surveys to multiple people with ease, but also enables your customers to fill the survey and send response as per their convenience of time and place.

2. SMS Surveys

SMS Surveys are surveys administered to collect the survey data through Small Messaging Service(SMS). SMS surveys have proven to be an extremely effective and the most efficient way to capture Customer Feedback.

“SMS Surveys has the highest read rate, even more than the Email surveys.”

With the help of an effective Survey App, you can easily create your customized survey and send its link through SMS to multiple people in bulk with a survey tool. The SMS should contain a small effective message followed by a survey link which should open in a single click without taking much of the customers’ time so that the customers can easily open the link and take the survey.

3. Online Surveys

When you want to gather Customer Feedback, you must communicate this through your website. This conveys that you care about your customers and Customer Feedback matters for you. Online Surveys is an effective way of obtaining quality feedback responses of your Customer Feedback surveys.

Survey links should be provided on your website and should open easily within fraction of seconds on a single click so that the customers can easily fill the survey. You can also use pop-up links for this purpose.

4. Survey post a help article or a blog

Help articles and blogs are an important component of any website. When you post a help article or a blog, you can provide links of survey just below the article or the blog. You can also add some such content in your blogs and articles which helps to motivate the readers to take the survey.

Moreover, you can especially write short blogs and articles to motivate customers to fill the survey. In these short blogs and articles, you can tell the importance of providing Customer Feedback through surveys. You can explain the customers how taking surveys and providing feedback will help you to satisfy them in a better way.

5. Embedded in a Blog

You can also embed a survey link in your blog. For instance, you are running a health care center and you are writing an article on prevention of a certain disease and if someone catches that disease, how your health care center can cure it effectively.

In the same blog, you can embed your survey link in appropriate places. You can ask about certain health aspects in that survey and how aware the people are about the disease and its cure. You can take Patient Feedback also from the people who have been a patient in your center.

6. Social Media Surveys

Social media is a great medium nowadays, be it for promoting your organization or for gathering Customer Feedback data. Whenever you write a blog or a help article, make sure that you promote it on social media along with the survey links provided either below the article or embedded in the blog itself.

Moreover, whenever you are organizing a program or an event, it is important to promote it on social media and ask for the views and the opinions of the customers regarding that. Likewise, if you are organizing a major survey, you should use social media platforms to promote your survey.

In the promotion, concentrate on how in the survey, the customers can share their views, opinionsFree Reprint Articles, and feedback and how it will help you to serve them better. This will encourage the customers to share genuine feedback and their views about your brand.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR
Archit Jain
Experienced Content Writer and Strategist, been in the IT Industry from last 6 Years. Passionate about writing survey tips, customer experience, customer satisfaction, customer feedback, net promoter score, customer effort score, customer satisfaction score.

A New Magic Cup Franchise Is Coming To McKinney, Texas

Posted on by Franchise Strategist

Experienced investors with degrees in finance and biology respectively, Chi and Tam already had an impressive portfolio in the beauty industry (and two luxury spa locations to their credit) before they decided to investigate their next business venture. Self-confessed boba, tea, and coffee addicts, Chi and Tam were always drawn to the beverage industry but knew they’d need a franchisor with both the patience and the resources to steer them toward success.

A NEW MAGIC CUP FRANCHISE IS COMING TO MCKINNEY, TEXAS
By re:verb Marketers

Big news for Texas tea lovers: After a solid 5 years of hard work and dedication, Magic Cup Cafe is excited to announce that our business is expanding to a new location!

Our new cafe will soon be opening in McKinney, TX, allowing even more tea and coffee drinkers to enjoy Magic Cup’s unique and delicious beverages in-store or on the go. Our Vietnamese-American-owned company’s innovative east-meets-west menu and its friendly community atmosphere have made us a local favorite for residents of both Richardson and Houston, and soon the citizens of McKinney will have a chance to experience our refreshing take on boba, tea, and coffee firsthand.

The move from beloved mom-and-pop cafe to the full-on franchise was a labor of love for our co-founder My Lynn Nguyen, whose expertise in both boba and coffee helped build Magic Cup into a top contender in a highly competitive industry. Beyond 5 years of work, it took 14 months to put together our franchise program. My Lynn notes: “The new Magic Cup franchise opening has been, and will continue to be, a massive collaborative effort, involving lots of careful preparation and consultation with experienced franchise programmers as well as an enthusiastic commitment from Tam T Trinh and Chi Tran, Magic Cup’s newly-obtained franchisees.”

Experienced investors with degrees in finance and biology respectively, Chi and Tam already had an impressive portfolio in the beauty industry (and two luxury spa locations to their credit) before they decided to investigate their next business venture. Self-confessed boba, tea, and coffee addicts, Chi and Tam were always drawn to the beverage industry but knew they’d need a franchisor with both the patience and the resources to steer them toward success.

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Magic Cup Franchisees

Once they met with My Lynn and our Magic Cup franchise consultants, Chi and Tam knew their search for the perfect franchisor was over. “We instantly felt the strong passion they have for the brand,” Tam says, adding that Magic Cup’s vision, core values, and comprehensive training program were precisely the right fit for her and Chi.

When Chi, Tam, and their new Magic Cup family were scouting for locations, they saw massive potential in McKinney, which has seen a remarkable development in recent years. The team is currently working with real estate developers in the area to finalize the location as soon as possible.

When doors open at Chi and Tam’s Magic Cup Cafe location, they hope visitors will experience the same welcoming feeling and thirst-quenching satisfaction they’ve come to expect from our Magic Cup brand. Whatever the future brings, Chi and Tam know that My Lynn will offer them ongoing support every step of the way.
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Franchise Money Maker
Franchise Growth Solutions is the Exclusive developer of Magic Cup Cafe franchises. For information on becoming a franchise partner please contact: [email protected]

Tips On Raising Capital to Expand Through a Private Placement

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Today’s article by our friends at the Law Office of Spadea Lignana touches on some of the tips to know when attempting to rise money through Private Equity Placement. Tom Spadea and his staff well versed and fully equipped to advise and guide you through the process. Franchise Growth Solutions assists in the process by working with brands seeking to expand their business.

Raising Capital to Expand Through a Private Placement Raising Capital to Expand Through a Private Placement
By Staff Writer at Spadea-Lignana Law Office

Even a Deal with Friends and Family Needs Proper Documentation
If you are an entrepreneur looking to raise capital by selling shares of your company to an individual that won’t be an active partner in your business, you have to be sure you are compliant with federal and state securities laws. If you are selling a portion of your company to an investor, you are subject to securities regulations. That is, UNLESS you fall under an exemption and you properly document, and in some cases, file for an exemption. This is a trap for many unwary entrepreneurs, who think they don’t have to worry about formal documentation of their deal because they are just offering shares of their company to a few friends and family.

While the offering they are contemplating may very well qualify for an exemption, if they don’t follow the laws and regulations by drafting a formal private placement memorandum (PPM) and complying with certain filing requirements, they run the risk of personal liability. This liability could include accusations of fraud and potential civil and criminal penalties for failure to properly register securities with federal and state agencies.


Drafting the PPM
The rules and regulations are designed to avoid Ponzi schemes and other fraudulent investing activities by making the transaction transparent and well documented. The creation of a PPM is not as difficult as many law firms and pundits may make it sound. We are not talking about an initial public offering with a six figure legal cost. Our experienced securities lawyers can walk you through the process and help you evaluate your project as suitable for a PPM. In many instances we can give you a flat fee project cost for documenting your deal. We have drafted PPMs ranging in size from a startup, fast casual restaurant to a multi-million-dollar alternative energy project.

Minimizing Personal Risk
Raising equity capital from outsiders is typically done to avoid personal debt, risk and liabilities while sharing the upside with those equity investors. If the deal is not properly documented, you are potentially erasing all of those protections and neutralizing the purpose of raising private money in the first place. Put another way, a poorly documented deal leaves the entrepreneur with all of the downside risk personally, with a portion of the upside sold off to investors. That is not a good business deal.

Seek Professional Guidance
Let us help you understand the cost, time and effort that it will take to draft a private placement memorandum for your deal. Call us at 215-774-3331 for more information. Visit https://www.spadealaw.com/

The Benefits of Partnering with an Emerging Brand!

Posted on by Franchise Strategist

They’ve studied their competition’s successes and failures and taken that knowledge into account while building their brand.

The Benefits of Partnering with an Emerging Brand!
By David Whalen in Franchise Brand

Growth as an emerging brand is often looked upon as an uphill battle in today’s crowded marketplace, but it can be a distinct advantage! Here are a few reasons why it might make sense to partner with one:

-Emerging brands strive to bring truly unique & fresh concepts to their customers
They’ve studied their competition’s successes and failures and taken that knowledge into account while building their brand. At HOTS, we’ve created a quick serve model that caters to the busy lifestyles of our downtown BinghamtonBinghamton clientele. The scene is a unique mix of college students and business people alike and HOTS caters to both without compromising our identity. Our menu focuses on the tried & trues of the “Burger & Dog” concept with some Upstate New York staples like the Spiedie and the Hot Plate. (Our take on the Rochester NY area Garbage Plate).

-Superior support and individualized attention
Smaller brands like HOTS have the unique ability to provide greater support and attention to our franchise owners than many of our large competitors can offer.
Here, you won’t be dealing with middlemen! Direct interaction and open lines of communication with our corporate office helps to forge meaningful working relationships with our franchisees at every stage of the their development. This support is critical to franchisees initial and ongoing success!
We also have more motivation to see our franchisees succeed than models that have already achieved vast growth. Your success is our success and we’re just as committed to it as you are!

-Getting in on the ground floor:
Getting involved with a brand in the early stages of development also offers franchisees several unique perks they won’t enjoy with more established brands. Here are a few;
Greater ability to influence and be involved with the evolution and growth of the brand: HOTS will be looking for franchisees to step up into leadership roles within the organization. We’ll also welcome feedback from franchisees in all areas of our business, from operations to marketing, menu design & more in hopes of instituting those innovative recommendations to improve our model!

Less rigid structure: Emerging brands offer restaurant owners much more flexibility in almost all areas of business ownership. From the structure of the franchise relationship, to menu and restaurant design, HOTS can give greater consideration to each franchisees unique circumstances. This includes greater financial freedom too. Many larger brands don’t offer their franchisees much discretion when it comes to how they operate their business and spend their money. At HOTS, we understand that owner/operators often know how to best allocate their capital and we take that into consideration when working with them to grow their business!

Bigger isn’t always better! For all of these reasons and more, consider partnering with an emerging brand like HOTS if you’re looking to enter the quick serve space!

Learn More Here:https://binghamtonhotsfranchise.com/

How Magic Cup Is Staying Resilent During Covid-19

Posted on by Franchise Strategist

http://[email protected]
For the foreseeable future, customers will be minimizing the number of times they are leaving home or exposing themselves to external factors.


HOW MAGIC CUP IS STAYING RESILIENT DURING COVID-19

During this time of crisis, Magic Cup is fortunate to be considered an essential business. But even as an essential business operating under local and government safety recommendations, we are continuing to adapt to the global pandemic while leaning on our previous efforts to thrive within the new normal.

COMMUNICATION WITH CUSTOMERS
Before introducing any new changes, we made sure to continually update the community we’ve built over the past five years: This includes a list of over 24,000 subscribers on our rewards program, whom we can directly text and over 18,000 followers across social media channels.

As soon as the restaurant dine-in ban was mandated, we were able to alert our communities that we would remain open for takeout and delivery. We have been continually updating them since. Updates include safety practices, new product introductions, and community work to make customers feel more connected to what we are doing to serve them at this time.

We have also begun reaching out to new audiences with local digital ads and are seeing an upward trend in new customer sign-ups to our rewards program week by week since the beginning of the dine-in ban.

2. GALLON AND HALF GALLON SIZES
For the foreseeable future, customers will be minimizing the number of times they are leaving home or exposing themselves to external factors. That’s why we introduced gallon and half-gallon sizes of milk teas and fusion teas. With our beverage gallons, an entire household can treat themselves to milk and fusion teas for half a week from just one visit.

We have seen tremendous success with the gallons, having sold 291 gallons in just one month.

READ THE ENTIRE STORY HERE http://[email protected]

If you would like to learn more about opportunities to open your own Magic Cup Cafe with the support of our Food and Beverage experts, click through the link below or email us at [email protected].

Learn More:
https://www.magiccupfranchise.com/#inquiry

Balloon King’s Goals for the Balance of 2020

Posted on by Franchise Strategist

We have worked with numerous high profile celebrities and companies such as Kelly Ripa, Ryan Seacrest, Pretty Little Thing, Eos, and so much more.

Balloon King’s Goals for 2020
Balloon King’s has done a lot of thinking on this year’s goals for the Kingdom. 2019 was a big year for Balloon Kings and we want to ensure that 2020 exceeds our past year’s achievements.

In 2019, Balloon Kings broke last year’s sales by 15%, as an all time high for our one retail store in the Upper West Side of Manhattan. We have worked with numerous high profile celebrities and companies such as Kelly Ripa, Ryan Seacrest, Pretty Little Thing, Eos, and so much more. Balloon Kings has introduced new innovation into our world with state of the art balloon fixtures this past year. We now can make letters out of balloons using frames, as well as Christmas tress, unicorns, and much more. This past year Balloon Kings has made the most creative balloon structures from garlands, balloon cielings, and arches. We have trained and become family with many new team members, who have exceeded our expectations of hardwork and dedication to the Balloon King’s family and mission. Balloon Kings is so proud of the things we have achieved this year.

Balloon King’s has already started working towards our goals for 2020. Balloon King’s is working hard on more website development, directing costumers to the website for placing orders and making the website more detailed for better customer service. Balloon Kings has already posted more extravagent bouquets and arrangements to the website that include 12 balloons prearranged for less hustle for our busy customers.

To expand on website development, Balloon Kings wants to interact more with our customers in 2020 via social media, educating them on the overall benefits, especially the eco-friendly benefits balloons can bring to any event. Balloon Kings wants to do more promotion of our blog, expanding our readers.

Lastly, Balloon Kings this year in 2020 wants to expand the Kingdom officially. Balloon Kings has been working hard, attending franchise shows and marketing our business as a franchise. We believe that this year will be our lucky year, and bring Balloon Kings closer to all our customers and potential customers. In 2020, Balloon Kings will continue to market harder of our franchise opportunity more than ever to allow our customers to be able to enjoy balloon happiness whereever they are. Our franchise website is constantly being updated with new information for any of your questions and our staff is ambitious to aid anyone with further questions, regarding our franchise opportunity.

Balloon Kings will make 2020 our year of greater achievements, even better than the blessings that 2019 had brought us.

LEARN MORE HERE:https://www.balloonkingsfranchise.com/

ENCORE PRESS RELEASE: Gofer Ice Cream Launches Franchise Program

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The successful “Gofer” brand has been serving the Fairfield County Connecticut area for over seventeen seasons, through its current five locations, and it has become a local favorite for many. The concept of Gofer Ice Cream, which was founded by Jay Ragusa and his family, is to be the “home team” of ice cream places.

After 16 years of Success, Family Owned, Gofer Ice Cream Launches Franchise Program

Connecticut based Gofer Ice Cream has launched a program to offer Gofer Ice Cream Franchises throughout Connecticut immediately. The company is set to expand beyond the State in 2020.

Jay Ragusa, Gofer Ice Cream’s Founder, said: “We’ve been preparing for this day since we launched the brand in 2003. It has always been the plan to prove and perfect the concept and then replicate it through the franchise model. We’ve learned a lot over the years, and we feel we’re in a great position to help others own, operate, and prosper in their own business. Prospective franchisee partners can be confident in the Gofer Ice Cream Brand and system that we offer. The fact is that many concepts have come and gone, but we are here thriving and growing.”

The successful “Gofer” brand has been serving the Fairfield County Connecticut area for over seventeen seasons, through its current five locations, and it has become a local favorite for many. The concept of Gofer Ice Cream, which was founded by Jay Ragusa and his family, is to be the “home team” of ice cream places. In every town or city, the goal is for Gofer Ice Cream to become the center of the community, where family and friends can enjoy a high-quality frozen treat in a welcoming environment. The shops are simple, easy, and fun to operate. Also, Gofer Ice Cream Shops are built for a relatively low cost. Franchise Partners are already scooping smiles daily, and the goal is to bring this experience to more and more communities. Gofer Ice Cream offers a variety of frozen treats for the entire family. From traditional hard and soft ice cream to fat-free treats, and more recently expanding into plant-based ice cream products with the same promise of high quality for which the brand is known. In 2019 a new company, “Gofer Franchise Systems LLC,” was formed to focus on expanding via franchising the concept beyond Fairfield County.

For the past several months, in preparation for the franchise opportunity launch, the team has been working with Franchise Industry Veteran Gary Occhiogrosso of Franchise Growth Solutions. “Gary brings his experience in not only the Franchise Industry but specifically in the frozen dessert business. He has the deep knowledge and connections specifically needed at this point in our growth. With the addition of Franchise Growth Solutions to the team, we are working with the best in the business to make sure we do franchising right. An investment made by a Franchisee is, in many cases, a once and a lifetime decision, and we don’t take that responsibility lightly.” commented Jay Ragusa.

Mr. Occhiogrosso has 30+ years of experience in franchise development and sales and was integral to the success of nationally recognized brands, including Ranch*1, Desert Moon Fresh Mexican Grille, and brands found under the multi-brand franchisor, TRUFOODS, LLC.

Occhiogrosso stated: “It’s a compelling franchise opportunity, the frozen dessert business continues to grow. People love ice cream. But more than merely the best cream, Gofer creates memories by delivering a family and community experience. With frozen treats to meet virtually every customer trend, whether Plant-Based, or Fat-Free or Soft Serve or our Premium Ice Cream , Gofer Ice Cream gives our Franchise Partners a unique competitive advantage in the Ice Cream business.”

ABOUT GOFER ICE CREAM
Gofer Ice Cream provides premium hand-dipped and soft-serve ice cream, plant-based ice cream, fat-free Gofer Lite, Italian ice, smoothies, and Razzles, as well as ice cream products and novelties through five retail locations in Southern Fairfield County, Conn. Gofer opened its first store in Greenwich in 2003 and has since grown with both company and franchisee-owned shops also now open in Cos Cob, Stamford, Wilton, and Darien. The company is a multi-year award winner of “The Best of the Gold Coast,” a people’s choice award conducted through Moffly Media. Gofer Franchise Systems LLC awards franchises to operate under the Gofer Ice Cream brand.

LEARN MORE HERE: http://goferfranchise.com/

For more information, please contact Gary Occhiogrosso at 917.991.2465 or via email at [email protected].

Acai Express – Is an Acai Bowl Franchise ideal for you?

Posted on by Franchise Strategist

It would help if you had in mind that, when entering the franchise world, you will spend long hours and you have to put in hard work.

Is an Acai Bowl Franchise ideal for you?
By Veronica Lopez Siverio

Going into the franchise world can be tricky. That’s why you should ask yourself a series of questions before deciding if this system fits you.

We made a list to guide you:

1. Am I willing to work with other people’s established systems?
Franchises have become popular in the business world, according to multiple marketing firms. One of the perks of owning a franchise like Acai Express is that they already have a successful and proven system. If you are someone that wants to create your strategy or policy, franchising might not be right for you.

2. “Why am I doing this?”
It would be best if you chose a business that you are passionate about and that you can see yourself involved in a long time. Do you consume acai? Are you in agreement with the processing and components of the merchandise? If the answer is “yes,” then this is the right franchise for you.

It would help if you had in mind that, when entering the franchise world, you will spend long hours and you have to put in hard work. Therefore, if you are not passionate about the business you choose, you will feel overwhelmed.

3. Do you understand the financial and legal implications of purchasing a franchise?
Every country has different laws and regulations for franchises; consequently, you must educate yourself on them. Also, having a franchise lawyer explain to you every detail of both state and federal laws is adequate, ensuring that you informed yourself before making a purchase.

Every franchise cost varies; that’s why you should acquire a financial advisor.

4. Do you have enough money?
The initial investment to start a franchise can go from thousands to millions of dollars. Although franchises like Acai Express offer a reduced risk when investing, it’s essential to keep in mind that you might need to have the extra money in case anything happens.

Questions you should ask the acai bowl franchise owners:

1. Will the franchisor Acai Express help me find a location?
You should already have an idea of where you want to locate your franchise. One of the factors that probably made you want to enter the business is the thought of how well the store would do in a specific area. At Acai Express we can help you find the best area for your trailer or store.

2. How financially stable is the franchise?
You can ask the company to show you revenue results and examples of how your business could grow year-to-year. Additionally, this is the way for you to know if the company is willing to show you a financial proof of their success.

3. How did the Acai Express franchise start?
You must know the story of how this company came to be. Typically, this way, you can see how much compromise the owner has with the product and what made him franchise it.

4. What makes me a good fit for your franchise?
This question lets you know if the franchise did their homework on you to see if you would make a good fit on their system. It’s crucial that the company you choose its selective with whom they pick to be a part of their team. You can ask them why they selected you and question them for specific traits, not general.

5. How long does it take for the franchise to be up and running once we sign?
Usually, one of the perks of going to business with a franchise like Acai Express is that you will set quickly; usually, it takes between four months to a year to open the sore.

Although the way to success may be faster than other companies, building your clientele can take more than a year, so you have to be patient and work hard.

Acai Bowl Franchise:

If you have thought about going into a franchise, asking yourself these questions can help you decide and be prepared.

As we already stated, the franchise business, like Acai Express, can be a fast road to success If you are passionate about acai fruit, organic products, or fresh meals, Acai Express might be the right fit for you.

LEARN MORE HERE:https://acaiexpressfranchise.com/