Using Technology To Build Your Brand

It’s essential that you develop a strong marketing strategy, which should include goals, tactics, and measurements. Having a plan can maintain you on a set course with an established style, and it can help you track your development

Using Technology To Build Your Brand
By Veronica Lopez Siverio
Photo by Austin Distel on Unsplash

It’s widely known that technology and social media can basically “make or break” a brand. Every business owner has to think about ways to adapt the media to their company or restaurant.

A successful company does not see technology as only a way to brand itself or reach more audiences, but also to discover new ways of doing business.

How Digital Marketing Can Grow Your Audience
When a company is starting, usually, it doesn’t have a big marketing budget. Consequently, you have to be very wise about how you are going to spend it.

Communication is essential in the business world, therefore having an active social media presence can help your business, explains the Forbes Agency Council. Social media platforms like Instagram, Twitter, and Facebook are the best tools a company can use to track their audience, engagement, and growth.

Using platforms like Hootsuite, Google Analytics, and SEM Rush, marketing teams can strategize on content for social media and measure audiences, social media progress, engagement, and traffic.

It’s essential that you develop a strong marketing strategy, which should include goals, tactics, and measurements. Having a plan can maintain you on a set course with an established style, and it can help you track your development.

Now, the audience can be very visual. For that matter, it’s crucial that the content you portray on social media or your website be visually compelling. Meaning it should be thought out, planned, edited, it has to have a pattern, and it should always represent your brand and its identity.

Also, creating an outstanding website will contribute to your online presence. For a website to be successful, it should be user-friendly, optimized for search engines, updated every few months, and it has to be mobile responsive.

A platform that has an excellent performance is Google Ads. You can track conversions regarding how many people visited your page, from which outlets they were referred, and if they filled out an email subscription form.

Using Technology to Increase Productivity
For starters, using technology can increase productivity. Applying different software to specific departments of your company can help you see where you spent your time. It can help develop a productive filing system, and it makes communicating much simpler.

For example, cloud-based applications like DropBox can accelerate productivity by being accessible from different devices and locations at the same time.

Another critical element of a successful business is handing an excellent customer service experience. Soft ware like Customer Relationship Management (CRM) can contribute to data analysis to benefit the company’s interaction with current and potential customers.

There are many applications that great companies have adjusted to their needs and help them boost both productivity and efficiency.

Also, the use of mobile technologies has increased over the last few years. Using this technology can as well improve productivity and efficiency. For starters, these mobile devices can contribute to a happier staff. As many experts say, happy employees can be more productive, and this can minimize staff retention percentage.

This technology helps employees complete a wide range of tasks because they can do them from any location. The technology achieves more things, getting done, creating more significant opportunities for companies to grow and be even more successful.
=========================================================
Acai , franchise, profit
To Learn More About a Franchise Using Technology to Build Its Business, Click Here

Franchising: The Best Investment Older Americans Can Make?

Franchising allows the silver economy to invest in themselves, and have an active hand in their own success.” Occhiogrosso adds, “Older Americans are one of the fastest-growing segment of franchise buyers. The percentage of adults 50+ who are franchise owners has grown from 20 percent in 2010 to an estimated 35 percent in 2020.

Photo by Simon Wijers on Unsplash

Franchising: The Best Investment Older Americans Can Make?

Over 10,000 Americans turn 65 every day (*1) and by 2030, it is estimated (*2) that the entirety of the Baby Boomer generation will be over the age of 65. For corporations, this older workforce presents challenges. An estimated 41% workers over the age of 60 choose to work well past age 65 for social or financial reasons (*3). Many companies would prefer to clear the way for younger, less costly employees, and as a result, more than half of older U.S. workers are being pushed out involuntarily, or are being asked to take a voluntary early retirement. (*4)

For these still active workers, and especially those with a large buy out in the bank, franchising may be a viable Act II. “Many adults by age 60-65 have an investment or retirement portfolio of stocks and bonds,” says Gary Occhiogrosso, Founder and CEO of Franchise Growth Solutions LLC, a New York-based strategic planning, franchise development and sales organization. “That means that for years mature adults have basically invested in other businesses, passively counting on the success of those businesses for their own financial success. Franchising allows the silver economy to invest in themselves, and have an active hand in their own success.” Occhiogrosso adds, “Older Americans are one of the fastest growing segment of franchise buyers. The percentage of adults 50+ who are franchise owners has grown from 20 percent in 2010 to and estimated 35 percent in 2020.”
=======================================================

franchise, fast food, Japan
www.gogocurryfranchise.com

WELCOME TO Go! Go! CURRY USA Franchising. Since 2007 we have been serving our Japanese Curry to our hungry customers, and are proud to be at the forefront of the growing Japanese Curry craze. Over the last decade, Go Go Curry has established itself as the industry leader in this emerging culinary market which brings a unique style and flavor to the fast casual industry. Click Here For Franchise Information
========================================================

The appeal of a franchise for an older American looking to take an active role in their own business, includes:

Benefit from the success of an established business
– Almost like a business in a box, when you align with a successful brand you are buying the benefit of their established brand, and their marketing, distribution and supply chain.

Choose a franchise concept and size that works for you
– Today, there are franchises of every size and budget. Most important is to find a concept you can get behind and champion.

Take advantage of a franchisors image, marketing, and location services
– In addition to speed to market, when you invest in a franchise, you are buying into a proven concept and a proprietary operating system. Rather than DIY, a franchise means in-depth training and hands-on support in every aspect of the business: from financing and location to store design and local marketing.

Franchising lessens the obstacles of financing through a bank
Many franchisors are registered with the SBA (Small Business Administration) thus reducing SBA obstacles to getting financing. Lenders take into account the franchisor’s experience and reputation when deciding whether or not to lend money.

Work the system to make it work for you
– Many older workers have been successful by following a system or way of doing business. Adapting to a proven formula helps you avoid costly small business mistakes. Once you are up and running you are no longer working the system, the system will be working for you.

Long term growth
– Franchising can offer a shortened timeline to profitability. The structure a franchise offers lessens the learning curve, allowing you to get up to speed faster. Once you have the brands system working for you, you can think about expanding to become a multi-unit franchisee.

Fulfill a lifelong dream
– Nearly two-thirds of Americans would rather have their own business than to work for someone else. The idea of starting a business from scratch can be intimidating, but a franchise provides a proven model of success and unmatched support.

===========================================================

franchise, small business, senior citizen
Own the Franchise of your Dreams…Click Here to Learn more

===========================================================

Create a legacy
– In addition to creating an asset, successful franchisees create a legacy for their families. Older franchisees can pass on their business to their children as a growth opportunity and enjoy continued income during retirement. If you do decide to sell, most franchisors will help you locate a new buyer and assist with the arrangements.

Occhiogrosso, who has over 30 years experience in selling and marketing brand name franchises, states, “As the saying goes; If you want to go into business for yourself but not by yourself, then franchising is a great option. This is especially true for experienced older people looking for an exciting and rewarding Act II.”

For more information on franchising over fifty, visit the Franchise Growth Solutions website at www.franchisegrowthsolutions.com or call 917.991.2465

ABOUT FRANCHISE GROWTH SOLUTIONS, LLC
Franchise Growth Solutions, LLC is a strategic planning, franchise development and sales organization offering franchise sales, brand concept and development, strategic planning, real estate and architectural development, vendor management, lead generation, and advertising, marketing and PR including social media. Franchise Growth Solutions’ proven “Coach, Mentor & Grow®” system puts both franchisors and potential franchisees on the fast track to growth. Membership in Franchise Growth Solutions’ client portfolio is by recommendation only.

For information on Franchise Growth Solutions or any of its franchise opportunities, please contact Marisa Rae at 917.991.2465 or via email at [email protected]

Sources: (*1) Yahoo Finance 2018 (*2)AARP (*3) Gallup Poll 2018 (*4) ProPublica

Financing a Business? – What You Need to Know About SBA Loans

Photo by Vladimir Solomyani on Unsplash

Many people are often misled to believe the money from an SBA loan is essentially “free.” That the funds are provided with the help of government grants and no-interest offerings; however, that is not the case.

Financing a Business?
What You Need to Know About SBA Loans

By Gary Occhiogrosso – Managing Partner, Franchise Growth Solutions, LLC

Whether you’re taking the plunge and starting a small business, or you’re interested in purchasing an existing one, or buying a franchise, you may benefit from utilizing an SBA loan program.

What Is an SBA Loan Program?
The Small Business Association (SBA) 504 Loan, also known as the Certified Development Company (CDC) program, was created to assist small businesses with the financing of their startup or growth. SBA loans are used to purchase everything from franchises to equipment to inventory. The SBA loan program was also created to help eliminate the “risk” banks take.
Through an SBA loan program, applicants can take out loans at below average market rates, which makes it an affordable option for small business owners.
Because of the complexities, it’s crucial to speak with a lending officer at a local bank. They may offer many options. Often, SBA loan benefits go untapped because many people are unaware of the program. In some cases, the information is not generally provided upfront.

Who’s Eligible
Only small business owners are eligible for an SBA loan. Specifically, their business’s net worth must not surpass $7 million, and their income cannot be more than $2.5 million in the preceding years.
Applicants must be able to provide records from the past two years that show stability and income, and they must have a credit score of at least 650. However, it also helps if the applicant has a background in the field of business they wish to start.

Setting the Record Straight
Many people are often misled to believe the money from an SBA loan is essentially “free.” That the funds are provided with the help of government grants and no-interest offerings; however, that is not the case.
Like any loan, SBA loans are offered through banks, but only SBA-approved banks can offer the program. You do not pay the SBA back; you pay the bank back directly.

Undoubtedly, taking advantage of an SBA loan can be a game-changer in the world of small business. If your interested learning about funding your new business please contact us at [email protected] – We can schedule a call.

————————————-
Sources:
https://www.smartbizloans.com/requirements-eligibility
https://en.wikipedia.org/wiki/SBA_504_Loan
https://www.entrepreneur.com/article/79254
https://www.sba7a.loans/sba-7a-loans-small-business-blog/2017/12/1/sba-7a-loan-for-a-restaurant

————————————–
About the Author
:
Gary Occhiogrosso is the Founder of Franchise Growth Solutions, which is a co-operative based franchise development and sales firm. Their “Coach, Mentor & Grow Program” focuses on helping Franchisors with their franchise development, strategic planning, advertising, selling franchises and guiding franchisors in raising growth capital. Gary started his career in franchising as a franchisee of Dunkin Donuts before launching the Ranch *1 Franchise program with it’s founders. He is the former President of TRUFOODS, LLC a multi brand franchisor and former COO of Desert Moon Fresh Mexican Grille. He advises several emerging and growth brands in the franchise industry. Gary was selected as “Top 25 Fast Casual Restaurant Executive in the USA” by Fast Casual Magazine and named “Top 50 CXO’s” by SmartCEO Magazine. In addition Gary is an adjunct instructor at New York University on the topics of Restaurant Concept & Business Development as well Entrepreneurship. He has published numerous articles on the topics of Franchising, Entrepreneurship, Sales and Marketing. He was also the host of the “Small Business & Franchise Show” broadcast in New York City.
=================================================

franchise, fast food, Japan
www.gogocurryfranchise.com

WELCOME TO Go! Go! CURRY USA Franchising. Since 2007 we have been serving our Japanese Curry to our hungry customers, and are proud to be at the forefront of the growing Japanese Curry craze. Over the last decade, Go Go Curry has established itself as the industry leader in this emerging culinary market which brings a unique style and flavor to the fast casual industry. Click Here For Franchise Information

The Japanese Curry Craze

The Japanese Curry Craze
By Tomoko Omori – CEO Go!Go!Curry America

Japanese curry has been around for over 140 years, and people are still catching on to the curry craze. So let’s get you up to speed. Curry introduced to Japan during the Meiji era (1868–1912) when India was under colonial rule by the British Empire. By the 1870s, the curry was being served in Japan and became a staple in the Japanese diet. Since its introduction, curry has been completely adapted to the tastes and spices of Japan, making it something entirely native to the East Asian island. It isn’t hard to understand why people in Japan look for the comfort of curry at least once a week. The taste of curry, warm, and rich in flavor coming together with rice or udon to lull you into a happy food coma. Every region boasts its curry recipe with preferred pairings. Still, none are as unique as the curry rice recipe hailing from Ishikawa’s capital city, Kanazawa.

The critical difference of Kanazawa curry is its caramelized color and flavor, giving it a delicious melt in the mouth effect that you don’t find in other curries. Every recipe for this pot of pure indulgence suggests that in Kanazawa, the idea is to let the subtle notes of sweet ingredients catapult the savory and smoky flavors. Kanazawa curry is meticulously placed over every inch of Koshihikari rice. Then, it’s generously topped with crispy yet juicy katsu and drizzled with sweet and smokey tonkatsu sauce. Adorned with perfectly sliced cabbage for a mild crunch factor, completes this classic serving of Katsu Curry. This plate of food that will make you miss your mom. When people recount having Kanazawa curry rice, they always end with,
“I swore to myself I would never eat that much again, and then I was craving it days later.” It appears that the comforting nature of Japanese curry is what makes it so addictive and gives it foodie staying power.

If you want to learn more about great tasting curry, click here.

About the Author
==============================
Tomoko Omori, CEO of Go!Go!Curry was born and raised in Japan. She came to the USA alone to become an actress, where she received an AA degree from college majoring in Drama. She received a scholarship to study music at the American Musical and Dramatic Academy in NYC. When she was performing in an Off Broadway play, her residential apartment was burned in a fire and she lost everything.

Tomoko was then hired to work at a Japanese TV station that broadcast major league baseball. At the time, she had no idea about the rules, but learned from zero. After 4 years of traveling nationwide about 2/3 of the month, she met the perfect man in her life. However, he wanted her to stay at home, so she became a housewife for 3 months. Tomoko and her husband decided it would be best if she returned to work, so she obtained a position in advertising/sales at a local Japanese publishing company. 3 years later, she created a free magazine called Chopsticks NY to introduce Japanese food and the culture.

Now, Tomoko is working in her fourth carrier as a restaurateur. Her restaurant is called Go! Go! Curry, a grab-and-go Japanese comfort food restaurant. There are over 75 locations in Japan, and the first location in the USA was established near Times Square on 38th St. and 8th Ave. in 2007. At that time, Tomoko helped the company with their advertising in her magazine. Five years from their first establishment, in 2012, she was asked to be President and joined their company.

When Tomoko took over as President, the restaurant was not making any profit. With only $30,000 in the bank, no credit history, and no systems in place, their 5 employees were afraid the restaurant would close at any time. Tomoko used her personal credit card to build the second restaurant and leased the equipment needed. Within 4 years, she opened 5 more in NYC and one in Cambridge, MA, and is now supporting new franchisees to expand nationwide.

She says, “Our mission is to serve our tasty curry nationwide in USA and Canada to enrich people’s food lives and make all our employees happier and richer lives both physically and spiritually. Our vision is to make many Go Go Curry locations where we make our customers smile when they eat our curry at where the people who work with smile and pride. I’m visioning all our employees’ children are proud to say their parents work at Go Go Curry.” Tomoko received the Nikkei BP Woman of the year award in 2015.
==========================

To Learn More About Owning a Go!Go! Curry Franchise click here
franchise, fast food, Japan

WELCOME TO Go! Go! CURRY USA Franchising. Since 2007 we have been serving our Japanese Curry to our hungry customers, and are proud to be at the forefront of the growing Japanese Curry craze. Over the last decade, Go Go Curry has established itself as the industry leader in this emerging culinary market which brings a unique style and flavor to the fast casual industry. Click Here For Franchise Information

High-Quality Bubble Tea Concept – Magic Cup Cafe to Franchise Five New Locations

High-Quality Bubble Tea Concept – Magic Cup Cafe to Franchise Five New Locations

PRESS RELEASE – MAGIC CUP FRANCHISING

Dallas (December 18, 2019) Magic Cup Cafe, a bubble tea, smoothie, and coffee cafe concept will be franchising five cafes to select franchise partners in Houston and Dallas within the next few years.

The Magic Cup team, led by owner My Lynn Nguyen, is working with industry expert Gary Occhiogrosso, founder of Franchise Growth Solutions, to expand the turnkey Magic Cup Cafe business model. Mr. Occhiogrosso was instrumental in the successful launches of nationally recognized brands such as Ranch *1, Desert Moon Fresh Mexican Grille, and brands found under the multi-brand franchisor, TRUFOODS, LLC.

A Complete Franchise Program
Ms. Nguyen stated, “We are excited to be offering the Magic Cup opportunity to passionate entrepreneurs in the Dallas and Houston Markets. We spent the last several years perfecting our menu, systems, and marketing. We truly feel confident that we are ready to put our franchise partners in the best position to achieve success.”

As part of the program developed with Occhiogrosso and operational consultants, franchise partners will receive a total of four weeks of one-on-one training both at Magic Cup headquarters and at the partner’s cafe. Then, they will receive continual corporate support inclusive of streamlined business development, ongoing product development, and multimedia marketing as their location grows.

READ THE ENTIRE ARTICLE HERE:https://www.franchisegrowthsolutions.com/post/high-quality-bubble-tea-concept-magic-cup-cafe-to-franchise-five-new-location

Leads – A Never Ending Challenge For All Companies

Photo by Berkeley Communications on Unsplash

He explained that through his experience and the help of a little sonar gadget on his boat, that he knew there was a shoal of fish below. We all slung our rods over the side and dropped our lines.

Fishing for Leads – The 5 Steps
By: Peter Lawless

The first thing that I noticed when I got onto the small boat at the harbour in Enniscrone, Co. Sligo, was the cleanliness and order of the boat. The skipper in charge had all of the rods, upright, with their lines neatly tucked away, in holders. The holders were made out of piping, about 30cm long, which had been welded to the side of the boat.

A simple, inexpensive aid had made me sit up and pay attention. This skipper thought about his customers, and this device left a strong impression. We then got a very short lecture on safety, checked we had our life jackets on, and off we went. About 12 of us!

balloon kings franchise opportunity
A Balloon Kings Franchise may be exactly what you need in 2020, click here to find out!

Finding your target market
About 12 minutes later, the skipper stopped the boat, and told us we should find some mackerel here. He explained that the lures on the hooks looked just like what mackerel wanted to eat. It certainly was not something I would have fancied!

He explained that through his experience and the help of a little sonar gadget on his boat, that he knew there was a shoal of fish below. We all slung our rods over the side and dropped our lines.

Reeling in the sale
Now I don’t know about you, but this was totally new to me. I wound up the line frantically, as soon as I felt a tug, and hey presto, there were three fish dangling off the hooks. I started flailing about, one jumped off before I even got it in over the side, and when I was trying to reel it in the final bit I lost another one. The one that I got in, I lost down the gutter when I finally got it off the hook.

The skipper explained to me, that once a fish took the bait, I should give a quick tug on the rod, to make sure it was firmly hooked. I should then take my time, to reel it in. Secure the rod in the holder, with the fish hanging over the bucket and deal with them one by one – I did, and I ended up with 20 fish, which delighted me, as I had set a target of 10, since my friend had caught 9 on his first time

So what are the lessons for marketing – if you are still with me, and have not already got most of them, here they are in business speak;
1. Set goals and targets that are realistic, and based on some valid foundation or research.
2. Have simple procedures set up, to make it easy to operate and for your customers to conduct business with you.
3. Speak in your prospects language, about what they want – it’s a bit like the fish bait, unlikely that strawberries and cream will catch many mackerel!
4. Once you know what your prospects like, find out where they are, do some research and target them accordingly – as in our example, not much point in putting down shark bait in a shoal of mackerel.
5. Once you get your customers attention or have a lead, qualify it, and ensure you follow up at all time to close the sale. Again the use of a good sales process is essential here.

hoagies, philadelphia, franchise, sandwich, cheesesteak
Lee’s Hoagie House – 64 Years of Success. Click here for franchise info

The bottom line, if you know what problems or desires your customers have, and you can solve or fulfill these, while providing value for money, you will always be a winner.

And if you don’t know the answer to that question, go ask the people who have already bought from you – they do!

Author Bio
Business Owners who need more sales and better marketing advice, turn to Peter Lawless, of 3R Sales & Marketing. For previous articles and interviews like this, visit our website and subscribe to Success. We also provide free Sales & Marketing Assessments for Business Owners with an Irish Connection.

Article Source: http://www.ArticleGeek.com – Free Website Content

franchise, royalties, profits, expansion
Click Here To Learn About Franchising Your Business

After 16 Years, Family Owned Gofer Ice Cream Launches Franchise Program

Gofer Ice Cream Franchised Shop, Darien Connecticut

From traditional hard and soft ice cream to fat-free treats, and more recently expanding into plant-based ice cream products with the same promise of high quality for which the brand is known.

PRESS RELEASE
Beloved Connecticut based Ice Cream Company plans to expand in the Northeast

Stamford, Connecticut. Gofer Franchise Systems LLC. Today Gofer Ice Cream announced it has launched a program to offer Gofer Ice Cream Franchises throughout Connecticut immediately. The company is set to expand beyond the State in 2020.

Jay Ragusa, Gofer Ice Cream’s Founder, said: “We’ve been preparing for this day since we launched the brand in 2003. It has always been the plan to prove and perfect the concept and then replicate it through the franchise model. We’ve learned a lot over the years, and we feel we’re in a great position to help others own, operate, and prosper in their own business. Prospective franchisee partners can be confident in the Gofer Ice Cream Brand and system that we offer. The fact is that many concepts have come and gone, but we are here thriving and growing.”

Ice Cream, Franchise, Profit
Gofer Ice Cream Franchised Shop, Darien Connecticut

The successful “Gofer” brand has been serving the Fairfield County Connecticut area for over seventeen seasons, through its current five locations, and it has become a local favorite for many. The concept of Gofer Ice Cream, which was founded by Jay Ragusa and his family, is to be the “home team” of ice cream places. In every town or city, the goal is for Gofer Ice Cream to become the center of the community, where family and friends can enjoy a high-quality frozen treat in a welcoming environment. The shops are simple, easy, and fun to operate. Also, Gofer Ice Cream Shops are built for a relatively low cost. Franchise Partners are already scooping smiles daily, and the goal is to bring this experience to more and more communities. Gofer Ice Cream offers a variety of frozen treats for the entire family. From traditional hard and soft ice cream to fat-free treats, and more recently expanding into plant-based ice cream products with the same promise of high quality for which the brand is known. In 2019 a new company, “Gofer Franchise Systems LLC,” was formed to focus on expanding via franchising the concept beyond Fairfield County.

It’s always a good day to…GOFER Ice Cream

For the past several months, in preparation for the franchise opportunity launch, the team has been working with Franchise Industry Veteran Gary Occhiogrosso of Franchise Growth Solutions. “Gary brings his experience in not only the Franchise Industry but specifically in the frozen dessert business. He has the deep knowledge and connections specifically needed at this point in our growth. With the addition of Franchise Growth Solutions to the team, we are working with the best in the business to make sure we do franchising right. An investment made by a Franchisee is, in many cases, a once and a lifetime decision, and we don’t take that responsibility lightly.” commented Jay Ragusa.

Mr. Occhiogrosso has 30+ years of experience in franchise development and sales and was integral to the success of nationally recognized brands, including Ranch*1, Desert Moon Fresh Mexican Grille, and brands found under the multi-brand franchisor, TRUFOODS, LLC.

Occhiogrosso stated: “It’s a compelling franchise opportunity, the frozen dessert business continues to grow. People love ice cream. But more than merely the best cream, Gofer creates memories by delivering a family and community experience. With frozen treats to meet virtually every customer trend, whether Plant-Based, or Fat-Free or Soft Serve or our Premium Ice Cream, Gofer Ice Cream gives our Franchise Partners a unique competitive advantage in the Ice Cream business.”

###
ABOUT GOFER ICE CREAM
Gofer Ice Cream provides premium hand-dipped and soft-serve ice cream, plant-based ice cream, fat-free Gofer Lite, Italian ice, smoothies, and Razzles, as well as ice cream products and novelties through five retail locations in Southern Fairfield County, Conn. Gofer opened its first store in Greenwich in 2003 and has since grown with both company and franchisee-owned shops also now open in Cos Cob, Stamford, Wilton, and Darien. The company is a multi-year award winner of “The Best of the Gold Coast,” a people’s choice award conducted through Moffly Media. Gofer Franchise Systems LLC awards franchises to operate under the Gofer Ice Cream brand.

###

ABOUT FRANCHISE GROWTH SOLUTIONS, LLC
Franchise GrowthSolutions, LLC is a strategic planning, franchise development and sales organization offering franchise sales, brand concept and development, strategic planning, real estate and architectural development, vendor management, lead generation, and advertising, marketing, and PR including social media. Franchise Growth Solutions’ proven “Coach, Mentor & Grow®” system puts both franchisors and potential franchisees on the fast track to growth. Membership in Franchise Growth Solutions’ client portfolio is by recommendation only.

For more information, please contact Gary Occhiogrosso at 917.991.2465 or via email at [email protected]

framchise-growth-solutions-for-emerging-franchise-brands
Franchise Your Business
Click Here Now for a FREE Consultation

How to Achieve A Competitive Advantage With The Help of Key Customers and Suppliers

Photo by Cytonn Photography on Unsplash

The greatest barrier to successful collaboration is the conventional mindset of a combative relationship with suppliers. Negotiations are perceived as a zero-sum margin tug-of-war, with the relative power balance determining the result.

Achieving Competitive Advantage through Collaboration with Key Customers and Suppliers
By: Don Johnston

An Evolving Operational Focus
In the past when companies pondered corporate strategy, operations had been peripheral to the discussion. Operations were considered a technical matter with one way of doing things and therefore not, strategic. Strategy is about products, markets, and competitive advantage with divergent possibilities.

Operations were seen as a series of puzzles with single best solutions. The realization that optimization of parts did not optimize the whole led to new focus – operational management went up a level from looking at individual tasks to looking at whole processes. During the 1960s, Japanese manufactures obtained competitive advantage by optimizing operational efficiency, which meant lower prices, flexible production capabilities and a reduction in lead times. Operational considerations became a key theme in strategic discussions.

During the 1990s, companies like Dell took this further. The computer market was changing faster than any other market had done in history. Dell began managing operations by synchronizing functional activity into a single corporate heartbeat. An order instantly drove procurement, which drove production and then distribution. The result was a further drop in lead times, inventory requirements, and operating costs along with flexibility. Operational efficiency was Dell’s sole source of competitive advantage and it reaped enormous market share gains.

Collaboration – The Next Step
The historical trend is clear. The impact that one activity has on the next means they cannot be optimized in isolation. The result is that operations have become the key corporate strategic consideration. Yet the nature of competitive advantage is to elapse as competitors replicate it, which places a continual onus on companies to find new differentials. This begs the question – what next?

The answer lies in another step up in the way we view corporate operation. We need to look beyond the borders of the firm in our search for operational efficiency. Optimized company operations can only be achieved through alignment and coordination with the agents up and down stream. Collaboration with suppliers and customers is the essential vehicle of the 21st century for achieving competitive advantage from operations.

The benefits of Collaboration

1. Sharing demand signals
The first step to collaboration comes through information sharing. Across nearly all industries, companies play a guessing game (called forecasting) to estimate the products and quantities that their customers will demand across different markets. Even if a company gets it just right it still needs large inventory buffers to cope with demand variability, thus dramatically reducing its capital efficiency. It is imperative to compress lead times to meet demand rapidly and lessen these negative effects – this can negate the production-cost benefits of today’s off-shoring vogue in China. The butterfly’s wing effect on forecasting and ordering means the end demand signal gets wildly distorted as it echoes up the supply chain being reinterpreted and exaggerated at each turn. Inaccuracies are amplified at each stage, leaving suppliers facing high-stake production gambles.

The answer is simple – relaying end user demand signals and likely future order quantities to suppliers up the chain. This is the single biggest benefit of collaboration and it comes at virtually no cost reducing much of the variability from the forecasting calculation. A supplier’s response will be a much closer fit to market demand if information about likely order quantities is shared. Typically, inventory levels can be reduced by two thirds, service levels sky-rocket while lost revenues evaporate, and supply costs are cut by a quarter when demand information sharing is implemented correctly.

2. Efficiency through alignment
The next step is operational coordination. Working capital naturally collects at the borders of the firm. Finished Goods nearly always account for much more inventory than Work in Process, mainly because of the typical inadequacy in coordination between supply chain entities. Accounts receivable tend to be swelled by disputes and billing problems, which would be ironed out instantly if they were internal issues. Most companies currently allow working capital to accumulate at the point where their processes meet those of their customers and suppliers, which provides a great opportunity for freed cash flow and increased capital efficiency.

Costs can also be reduced dramatically through simple operational coordination between suppliers and customers. Systems, processes, and organizations can be joined up much more effectively to eliminate unnecessary duplication and increase the through-put and flexibility of both supplier and customer organizations.

Franchise Money Maker
Franchise your company, expand your brand, collect your royalties!

The interfaces of goods delivery/goods-receipt, invoicing/invoice-processing and collection/payment all exhibit the same misalignment and duplication. The painstaking effort spent on internal efficiency is negated by a clumsy operational weld between suppliers and customers. Functions get managed to performance metrics, which encourage activity that runs, counter to the efficiency of the organization, let alone the total supply mechanism. Firms should optimise their impact on their key customers’ total cost of supply. Configuring and managing the organization to better align with key customers and suppliers facilitates a more fluid transfer of goods, cash and information up and down the supply chain. This provides a win/win of capital and cost reduction at the same time as enhanced revenue levers for all organizations involved.

3. Joint exploration of strategic options
The final step is a strategic coordination-unlocking new market development and product development possibilities based on co-exploring avenues to competitive advantage. This is only attainable once trust has been built through information share and some steps in operational integration. With the foundation of operational collaboration set, customers and suppliers can combine in entering new markets, coordinated off-shoring and shared selected R&D to explore exciting product development opportunities and condense launch times.

Overcoming the Zero Sum Mindset
The greatest barrier to successful collaboration is the conventional mindset of a combative relationship with suppliers. Negotiations are perceived as a zero-sum margin tug-of-war, with the relative power balance determining the result. This precludes a focus on win-win value driving activity. Suppliers and customers end up perpetually wasting and reworking because they see opening a constructive dialogue as weakness or even as surrender. Many executives fear a loss of flexibility through higher switching costs from greater collaboration. The truth is that most firms’ key supplier base has not changed dramatically over the last 2 years, so collaborative activity would have been massively beneficial as the payback period can be. Still, this does not irreversibly affix firms together – competitive pressures still work to drive down prices and provide the incentive to offer the best value.

Another fear is that companies would give away their competitive advantage to customers or suppliers if they collaborate. The reality is that core competencies do not vanish through sharing demand information, or through bridging operational rifts. The reason that there are few truly vertically integrated industries is testament to this – core competencies dilute and effective organization is impossible over too lengthy a chain. Such anxiety may be unfounded, but the fear is real and debilitating. This is why companies should commit progressively and in parallel, reaching a point acceptable to both parties; from information share, to operational alignment, through to symbiotic strategic planning. As a further development, (depending on the concentration of the end user markets for a product), a company can then extend its collaborative relationships further up and down the supply chain to suppliers’ suppliers, customers’ customers and beyond.

=============================================================
fitness franchise Click Here to Learn About Acai Express-The Premier Acai Lifestyle Franchise opportunity! – OR CALL (917) 991-2465
=============================================================

As with preceding operational evolutions, collaboration will doubtless be pioneered by some companies and shunned by others. Far from the micro/technical operational thinking of the past, collaboration offers a strategic perspective, divergent options and colossal profit, and capital efficiency benefits. Until it becomes universally adopted, collaboration is the most promising source of competitive advantage from operations available today.

Author Bio
Don Johnston is a consultant with the REL Consultancy Group www.relconsult.com – REL’s financial consulting services are all about generating improvements in cashflow. As experts in working capital management REL has been associated with some of the world’s most successful companies for over 30 years, focusing on all of the three key areas of payables, receivables, and inventory.

Article Source: http://www.ArticleGeek.com – Free Website Content

Organizational Tips To Keep A Small Business Pointed Towards Success

Photo by Norbert Levajsics on Unsplash

I firmly believe that the healthiest small business is the one that visits and reviews their organizational systems every six to twelve months. The small business that keeps doing the “same old, same old” is losing money. So where do you stand?

Being Organized Equals Small Business Success
By: Patty Kreamer

You started your own business because you have a burning passion for what you do. You are also – we hope — good what you do and have a desire to help others. Little do you know that running a business includes, well…running a business. This little bombshell can throw many a new business owner for a loop.

I receive numerous phone calls every week asking me how to start a business as a professional organizer. The first thing I say is that the organizing part is easy because it is a natural gift (sometimes a curse); it’s running the business that can trap you. This is not to scare a potential entrepreneur away, but to help them realize that it’s not all fun and games doing what you do best. You have to:

* Buy insurance
* Get legal advice on how to set up your business
* File for the company name with the state
* Find working capital if necessary
* File all the proper tax forms
* Open up a checking account
* Get office supplies
* Market the business
* Build a network
* And the list goes on and on…

In the initial start-up stage, entrepreneurs are often so excited about starting a new business that they pay little or no attention to what is happening with all the paperwork and electronic data you are generating. That is typical and expected. However, around the six to twelve month mark, entrepreneurs start calling people like me – a professional organizer – begging for help in setting up a system to help them be organized. I envision a hand protruding from mounds of papers reaching for help.

Click Here To Learn About Franchising Your Business

The sad news is that many small businesses have never taken the time to set up systems once they’ve built up paper and electronic backlogs. They just keep generating documents without stopping to assess what is being created.

I firmly believe that the healthiest small business is the one that visits and reviews their organizational systems every six to twelve months. The small business that keeps doing the “same old, same old” is losing money. So where do you stand?

Something that has really hit home in the past year or so is that you don’t GET organized and have long lasting success. You have to BE organized. Getting organized is a quick fix of cleaning up and putting things away – usually a Band-aid (r) approach – that doesn’t last for more than a few days.

Being organized is recognizing that organization is an ongoing journey. Life doesn’t stop happening the minute you GET organized. You have to have systems in place that will help the daily flow; a lack of systems will cause clogs. These clogs come in many forms:

* Piles of papers
* Lost documents
* Misplaced items – glasses, phone, pens, keys
* Running late
* Stress and frustration…

You get the picture.

When it becomes clear to you that you are running through your day feeling like you’ve accomplished nothing, you may need to reassess your organizational skills and systems.

Your small business must overcome many hurdles to be successful. Fortunately, being organized is one hurdle that you can learn to overcome. Or you can work with a professional organizer to set up customized systems that make you functional, productive, and more pleasant to be around.

I challenge you take a deep look at the state of your small business’ organization. If you see your passion being overrun by disorganization, it’s time to take some action.

Here’s to simplifying your life!

Author Bio
Patty Kreamer, owner of Kreamer Connect, Inc., is a professional organizer, speaker, and author of the Making Life Simple… Again! e-course available at http://www.ByeByeClutter.com/MLSAHome.htm. If your business or organization is looking for a fun, dynamic, and effective speaker, you can email Patty at [email protected] or call her at 412-344-3252.

Article Source: http://www.ArticleGeek.com – Free Website Content

How To Start Your Own Daycare Center And Be Your Own Boss

Photo by Gautam Arora on Unsplash

When you first decide to open up your own daycare, you need to check with your state and government agencies to find out what rules and regulations you need to follow. For example, you are only allowed to have a certain number of children per square foot of space your building has, so you need to know this right off the bat.

Start Your Own Daycare Center- Be Your Own Boss
By: Susan Anderson

Many people are now looking for ways to get out of today’s corporate business world, and to become their own boss. One way that some have been successful is by opening up and running their own day care center. More moms than ever before now have to return to work after their baby is born. Few families are able to make ends meet on one income. So, why not start your own center that caters to these busy moms, and open up a loving and safe place where they can leave their young babes and go to work knowing that will be well cared for?

When you first decide to open up your own daycare, you need to check with your state and government agencies to find out what rules and regulations you need to follow. For example, you are only allowed to have a certain number of children per square foot of space your building has, so you need to know this right off the bat. You will need to locate a site that is large enough to house the number of children that you plan to care for. Many have been successful with purchasing actual homes, and making any needed renovations. You may also have some luck with your local churches or city organizations, either with locating a space, or possibly leasing space from them. It is crucial that you pay attention to all of the zooming rules in your area, so you don’t rent a place, then find out you are not allowed to run a business out of it. It does take quite a bit of overhead to open up your own center, a lot of which goes into getting the location you need.

You will need to try and locate funds to get everything you need. Develop a business plan, and set it before your local Chamber of Commerce, local churches, and businesses. If you have a sound plan, and they feel that the community needs your center, they may help you with funding your endeavor. You may also look into getting a business grant from the government, as this would save you from having to make large payments before your business ever gets off the ground. You can find additional resources online or at your local library that should be able to help you with locating funding, other than taking out a bank loan. If all else fails, then try to get a business loan, but there are better resources available to you, you just have to know where to find them at. If you have an empty store in your area, this may be the ideal place for your daycare center. You may have to do some work to the inside to make it meet your needs, but you should be able to rent it at a reasonable price, especially if it has been vacant for a while. This would also give you the advantage of having a good location, as it would probably in a highly trafficked area of your town, which would be convenient for your clients.

Once you have pretty much gotten everything down as far as laws and your location taken care of, you will need to advertise your new center. One of the best ways to do this, especially if you are on a busy street, is to have a nice sign up that states your business name and that you are accepting children. You will also want to let people know the hours your center will be open, and what days of the week, and most importantly, have a contact number shown. If you can’t get all of this information on your sign, at least have your business name, hours, and phone number, then potential customers can call you for more information. You may also want to drop off fliers at your local pediatrician’s offices, schools (get permission first), or maybe run an ad over your local radio station or newspaper. If you don’t let people know what you are offering, and get the word out, how can you expect to have clients?

Another major decision to make is choosing what hours your day center will be open. If you really want to make an impact, I would recommend being open outside of the normal business hours, maybe opening at 5 or 6 am, and staying open until around 7pm. This would help you get clients that many other daycares are unable to cater to, giving you more customers. Keep in mind, that you will most likely need to provide meals, so if you are open the above hours, you will probably be serving three meals a day. You will want to make sure you remember that when you determine what the cost per child will be. Remember that you also will need to provide at least two healthy snacks a day. Let your parents know what you will be offering, so they will know what they are paying for.

Children tend to do best when they have set routines, so you will need to make a basic daily plan, and give your teachers and parents a copy. It is important that you plan the day according to the age range of the children. Include in a rest or nap time, or two for the younger ones. You will also want to have some learning activities, arts and crafts, outside time, free play time, and story time. If you will be accepting children that are working on toilet training, you will need to set aside specific time slots in the day to be potty time as well.

When you know how many children you will have, and what their ages will be, check your local rules and federal laws to find out how many teachers you need. Depending on the children’s ages, you need one teacher for every so many kids. When hiring your teachers, look for moms or young adults that have taken some early childhood education courses. You want to try to get certified teachers, if possible, to ensure that you not only have a caring center, but one that offers learning opportunities as well. If you can fit it in your budget, it is also a good idea to have some kitchen staff, maintenance people, and possibly even a nurse or CNA on staff in case of emergencies.

All parents will need to fill out medical forms for their children, letting you know their history and of any known conditions or allergies. You will need a release to seek treatment form, the child’s insurance information, contact numbers for the parents in case of emergencies, and contact info for the child’s doctor. It is important to be prepared in advance, in case any emergency situation did arise.

Your center will need to have a designated outside play area, equipped with safe, sturdy toys for the children to play with. This are should be fenced in with locked gates to protect the children. You will want to have swings, sandboxes, slides, any kind of outside equipment you wish, as long as it is safe, and age appropriate.

Stock the individual rooms with toys, books, games, televisions, educational movies, maybe a computer or two for the older children, anything that you wish to have on hand for the teachers and children to use. You will need to have an eating area in each room, and a place for naptime, diaper changes, etc.


Click here to learn how to franchise your business

When dealing with parents and financial issues, you will be better off asking them to pay the month or week in advance. By having them pay ahead, you aren’t dependent on them for the funds to buy needed supplies, or pay teachers, and don’t have to worry about losing children due to non-payment. A lot of daycare centers have to close because they financially cannot make ends meet, usually due to parents not being able to pay them when payment is due. Let parents know that you need them to pay in advance so that you have sure funds to use to care for their children with.

You may want to run the center yourself for the first little bit, to keep costs down, and to ensure that everything is running as you want it to. Eventually, when profits rise, and everything is going well, you may want to hire a manager to oversee the day to day running of the center for you. They would be responsible for hiring teachers, taking care of new customers, purchasing supplies, planning lesson plans, meals, etc. You basically would sign the checks, and still make all of the major decisions, but would free to pursue other endeavors if you wish.

Every community could benefit from a well-run daycare center, and with a little patience, and effort you could be the one to give it to them. Just make sure that you follow all of your local, state, and federal laws regarding childcare centers, and that the safety of your children is your number one concern. Everything else will pretty much fall into place over time.

Author Bio
Susan Anderson enjoys writing articles for families and consumers which are informative and adds value to their lives.

For more information on how to create a great monthly income by opening your own daycare center, visit www.nipty.com/daycare

Article Source: http://www.ArticleGeek.com – Free Website Content

Free Website Content
http://www.articlegeek.com/business/small_business/292-startyourownday.htm