For the foreseeable future, customers will be minimizing the number of times they are leaving home or exposing themselves to external factors.
HOW MAGIC CUP IS STAYING RESILIENT DURING COVID-19
During this time of crisis, Magic Cup is fortunate to be considered an essential business. But even as an essential business operating under local and government safety recommendations, we are continuing to adapt to the global pandemic while leaning on our previous efforts to thrive within the new normal.
COMMUNICATION WITH CUSTOMERS
Before introducing any new changes, we made sure to continually update the community we’ve built over the past five years: This includes a list of over 24,000 subscribers on our rewards program, whom we can directly text and over 18,000 followers across social media channels.
As soon as the restaurant dine-in ban was mandated, we were able to alert our communities that we would remain open for takeout and delivery. We have been continually updating them since. Updates include safety practices, new product introductions, and community work to make customers feel more connected to what we are doing to serve them at this time.
We have also begun reaching out to new audiences with local digital ads and are seeing an upward trend in new customer sign-ups to our rewards program week by week since the beginning of the dine-in ban.
2. GALLON AND HALF GALLON SIZES
For the foreseeable future, customers will be minimizing the number of times they are leaving home or exposing themselves to external factors. That’s why we introduced gallon and half-gallon sizes of milk teas and fusion teas. With our beverage gallons, an entire household can treat themselves to milk and fusion teas for half a week from just one visit.
We have seen tremendous success with the gallons, having sold 291 gallons in just one month.
3. ONLINE ORDERING AND DELIVERY
Our robust POS system allows for online ordering at nominal flat rates, allowing customers to order through a link on our website. Customers have responded well to the introduction of this feature, as it minimizes the amount of time they need to spend inside the store, increasing peace of mind.
Additionally, all Magic Cup stores are listed on UberEats for accessibility to new and return customers.
4. PASSING IT ON
We are grateful that our customers are still choosing to drink Magic Cup during these challenging times, and our business model has proven to be resilient. To pass on our appreciation, Magic Cup has donated over 50 gallons of milk tea and fusion tea to local healthcare professionals in Houston and Dallas. It has been rewarding for our team to share love and magic, and when customers see that they have a part in supporting essential workers during this time, our community grows stronger.
If you would like to learn more about opportunities to open your own Magic Cup Cafe with the support of our Food and Beverage experts, click through the link below or email us at [email protected]