How to Achieve A Competitive Advantage With The Help of Key Customers and Suppliers

Posted on November 17, 2019January 14, 2020 by Franchise Strategist

Photo by Cytonn Photography on Unsplash

The greatest barrier to successful collaboration is the conventional mindset of a combative relationship with suppliers. Negotiations are perceived as a zero-sum margin tug-of-war, with the relative power balance determining the result.

Achieving Competitive Advantage through Collaboration with Key Customers and Suppliers
By: Don Johnston

An Evolving Operational Focus
In the past when companies pondered corporate strategy, operations had been peripheral to the discussion. Operations were considered a technical matter with one way of doing things and therefore not, strategic. Strategy is about products, markets, and competitive advantage with divergent possibilities.

Operations were seen as a series of puzzles with single best solutions. The realization that optimization of parts did not optimize the whole led to new focus – operational management went up a level from looking at individual tasks to looking at whole processes. During the 1960s, Japanese manufactures obtained competitive advantage by optimizing operational efficiency, which meant lower prices, flexible production capabilities and a reduction in lead times. Operational considerations became a key theme in strategic discussions.

During the 1990s, companies like Dell took this further. The computer market was changing faster than any other market had done in history. Dell began managing operations by synchronizing functional activity into a single corporate heartbeat. An order instantly drove procurement, which drove production and then distribution. The result was a further drop in lead times, inventory requirements, and operating costs along with flexibility. Operational efficiency was Dell’s sole source of competitive advantage and it reaped enormous market share gains.

Collaboration – The Next Step
The historical trend is clear. The impact that one activity has on the next means they cannot be optimized in isolation. The result is that operations have become the key corporate strategic consideration. Yet the nature of competitive advantage is to elapse as competitors replicate it, which places a continual onus on companies to find new differentials. This begs the question – what next?

The answer lies in another step up in the way we view corporate operation. We need to look beyond the borders of the firm in our search for operational efficiency. Optimized company operations can only be achieved through alignment and coordination with the agents up and down stream. Collaboration with suppliers and customers is the essential vehicle of the 21st century for achieving competitive advantage from operations.

The benefits of Collaboration

1. Sharing demand signals
The first step to collaboration comes through information sharing. Across nearly all industries, companies play a guessing game (called forecasting) to estimate the products and quantities that their customers will demand across different markets. Even if a company gets it just right it still needs large inventory buffers to cope with demand variability, thus dramatically reducing its capital efficiency. It is imperative to compress lead times to meet demand rapidly and lessen these negative effects – this can negate the production-cost benefits of today’s off-shoring vogue in China. The butterfly’s wing effect on forecasting and ordering means the end demand signal gets wildly distorted as it echoes up the supply chain being reinterpreted and exaggerated at each turn. Inaccuracies are amplified at each stage, leaving suppliers facing high-stake production gambles.

The answer is simple – relaying end user demand signals and likely future order quantities to suppliers up the chain. This is the single biggest benefit of collaboration and it comes at virtually no cost reducing much of the variability from the forecasting calculation. A supplier’s response will be a much closer fit to market demand if information about likely order quantities is shared. Typically, inventory levels can be reduced by two thirds, service levels sky-rocket while lost revenues evaporate, and supply costs are cut by a quarter when demand information sharing is implemented correctly.

2. Efficiency through alignment
The next step is operational coordination. Working capital naturally collects at the borders of the firm. Finished Goods nearly always account for much more inventory than Work in Process, mainly because of the typical inadequacy in coordination between supply chain entities. Accounts receivable tend to be swelled by disputes and billing problems, which would be ironed out instantly if they were internal issues. Most companies currently allow working capital to accumulate at the point where their processes meet those of their customers and suppliers, which provides a great opportunity for freed cash flow and increased capital efficiency.

Costs can also be reduced dramatically through simple operational coordination between suppliers and customers. Systems, processes, and organizations can be joined up much more effectively to eliminate unnecessary duplication and increase the through-put and flexibility of both supplier and customer organizations.

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The interfaces of goods delivery/goods-receipt, invoicing/invoice-processing and collection/payment all exhibit the same misalignment and duplication. The painstaking effort spent on internal efficiency is negated by a clumsy operational weld between suppliers and customers. Functions get managed to performance metrics, which encourage activity that runs, counter to the efficiency of the organization, let alone the total supply mechanism. Firms should optimise their impact on their key customers’ total cost of supply. Configuring and managing the organization to better align with key customers and suppliers facilitates a more fluid transfer of goods, cash and information up and down the supply chain. This provides a win/win of capital and cost reduction at the same time as enhanced revenue levers for all organizations involved.

3. Joint exploration of strategic options
The final step is a strategic coordination-unlocking new market development and product development possibilities based on co-exploring avenues to competitive advantage. This is only attainable once trust has been built through information share and some steps in operational integration. With the foundation of operational collaboration set, customers and suppliers can combine in entering new markets, coordinated off-shoring and shared selected R&D to explore exciting product development opportunities and condense launch times.

Overcoming the Zero Sum Mindset
The greatest barrier to successful collaboration is the conventional mindset of a combative relationship with suppliers. Negotiations are perceived as a zero-sum margin tug-of-war, with the relative power balance determining the result. This precludes a focus on win-win value driving activity. Suppliers and customers end up perpetually wasting and reworking because they see opening a constructive dialogue as weakness or even as surrender. Many executives fear a loss of flexibility through higher switching costs from greater collaboration. The truth is that most firms’ key supplier base has not changed dramatically over the last 2 years, so collaborative activity would have been massively beneficial as the payback period can be. Still, this does not irreversibly affix firms together – competitive pressures still work to drive down prices and provide the incentive to offer the best value.

Another fear is that companies would give away their competitive advantage to customers or suppliers if they collaborate. The reality is that core competencies do not vanish through sharing demand information, or through bridging operational rifts. The reason that there are few truly vertically integrated industries is testament to this – core competencies dilute and effective organization is impossible over too lengthy a chain. Such anxiety may be unfounded, but the fear is real and debilitating. This is why companies should commit progressively and in parallel, reaching a point acceptable to both parties; from information share, to operational alignment, through to symbiotic strategic planning. As a further development, (depending on the concentration of the end user markets for a product), a company can then extend its collaborative relationships further up and down the supply chain to suppliers’ suppliers, customers’ customers and beyond.

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As with preceding operational evolutions, collaboration will doubtless be pioneered by some companies and shunned by others. Far from the micro/technical operational thinking of the past, collaboration offers a strategic perspective, divergent options and colossal profit, and capital efficiency benefits. Until it becomes universally adopted, collaboration is the most promising source of competitive advantage from operations available today.

Author Bio
Don Johnston is a consultant with the REL Consultancy Group www.relconsult.com – REL’s financial consulting services are all about generating improvements in cashflow. As experts in working capital management REL has been associated with some of the world’s most successful companies for over 30 years, focusing on all of the three key areas of payables, receivables, and inventory.

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Organizational Tips To Keep A Small Business Pointed Towards Success

Posted on November 16, 2019January 13, 2020 by Franchise Strategist

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I firmly believe that the healthiest small business is the one that visits and reviews their organizational systems every six to twelve months. The small business that keeps doing the “same old, same old” is losing money. So where do you stand?

Being Organized Equals Small Business Success
By: Patty Kreamer

You started your own business because you have a burning passion for what you do. You are also – we hope — good what you do and have a desire to help others. Little do you know that running a business includes, well…running a business. This little bombshell can throw many a new business owner for a loop.

I receive numerous phone calls every week asking me how to start a business as a professional organizer. The first thing I say is that the organizing part is easy because it is a natural gift (sometimes a curse); it’s running the business that can trap you. This is not to scare a potential entrepreneur away, but to help them realize that it’s not all fun and games doing what you do best. You have to:

* Buy insurance
* Get legal advice on how to set up your business
* File for the company name with the state
* Find working capital if necessary
* File all the proper tax forms
* Open up a checking account
* Get office supplies
* Market the business
* Build a network
* And the list goes on and on…

In the initial start-up stage, entrepreneurs are often so excited about starting a new business that they pay little or no attention to what is happening with all the paperwork and electronic data you are generating. That is typical and expected. However, around the six to twelve month mark, entrepreneurs start calling people like me – a professional organizer – begging for help in setting up a system to help them be organized. I envision a hand protruding from mounds of papers reaching for help.

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The sad news is that many small businesses have never taken the time to set up systems once they’ve built up paper and electronic backlogs. They just keep generating documents without stopping to assess what is being created.

Something that has really hit home in the past year or so is that you don’t GET organized and have long lasting success. You have to BE organized. Getting organized is a quick fix of cleaning up and putting things away – usually a Band-aid (r) approach – that doesn’t last for more than a few days.

Being organized is recognizing that organization is an ongoing journey. Life doesn’t stop happening the minute you GET organized. You have to have systems in place that will help the daily flow; a lack of systems will cause clogs. These clogs come in many forms:

* Piles of papers
* Lost documents
* Misplaced items – glasses, phone, pens, keys
* Running late
* Stress and frustration…

You get the picture.

When it becomes clear to you that you are running through your day feeling like you’ve accomplished nothing, you may need to reassess your organizational skills and systems.

Your small business must overcome many hurdles to be successful. Fortunately, being organized is one hurdle that you can learn to overcome. Or you can work with a professional organizer to set up customized systems that make you functional, productive, and more pleasant to be around.

I challenge you take a deep look at the state of your small business’ organization. If you see your passion being overrun by disorganization, it’s time to take some action.

Here’s to simplifying your life!

Author Bio
Patty Kreamer, owner of Kreamer Connect, Inc., is a professional organizer, speaker, and author of the Making Life Simple… Again! e-course available at http://www.ByeByeClutter.com/MLSAHome.htm. If your business or organization is looking for a fun, dynamic, and effective speaker, you can email Patty at [email protected] or call her at 412-344-3252.

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How To Start Your Own Daycare Center And Be Your Own Boss

Posted on November 15, 2019January 14, 2020 by Franchise Strategist

Photo by Gautam Arora on Unsplash

Start Your Own Daycare Center- Be Your Own Boss
By: Susan Anderson

Many people are now looking for ways to get out of today’s corporate business world, and to become their own boss. One way that some have been successful is by opening up and running their own day care center. More moms than ever before now have to return to work after their baby is born. Few families are able to make ends meet on one income. So, why not start your own center that caters to these busy moms, and open up a loving and safe place where they can leave their young babes and go to work knowing that will be well cared for?

When you first decide to open up your own daycare, you need to check with your state and government agencies to find out what rules and regulations you need to follow. For example, you are only allowed to have a certain number of children per square foot of space your building has, so you need to know this right off the bat. You will need to locate a site that is large enough to house the number of children that you plan to care for. Many have been successful with purchasing actual homes, and making any needed renovations. You may also have some luck with your local churches or city organizations, either with locating a space, or possibly leasing space from them. It is crucial that you pay attention to all of the zooming rules in your area, so you don’t rent a place, then find out you are not allowed to run a business out of it. It does take quite a bit of overhead to open up your own center, a lot of which goes into getting the location you need.

You will need to try and locate funds to get everything you need. Develop a business plan, and set it before your local Chamber of Commerce, local churches, and businesses. If you have a sound plan, and they feel that the community needs your center, they may help you with funding your endeavor. You may also look into getting a business grant from the government, as this would save you from having to make large payments before your business ever gets off the ground. You can find additional resources online or at your local library that should be able to help you with locating funding, other than taking out a bank loan. If all else fails, then try to get a business loan, but there are better resources available to you, you just have to know where to find them at. If you have an empty store in your area, this may be the ideal place for your daycare center. You may have to do some work to the inside to make it meet your needs, but you should be able to rent it at a reasonable price, especially if it has been vacant for a while. This would also give you the advantage of having a good location, as it would probably in a highly trafficked area of your town, which would be convenient for your clients.

Once you have pretty much gotten everything down as far as laws and your location taken care of, you will need to advertise your new center. One of the best ways to do this, especially if you are on a busy street, is to have a nice sign up that states your business name and that you are accepting children. You will also want to let people know the hours your center will be open, and what days of the week, and most importantly, have a contact number shown. If you can’t get all of this information on your sign, at least have your business name, hours, and phone number, then potential customers can call you for more information. You may also want to drop off fliers at your local pediatrician’s offices, schools (get permission first), or maybe run an ad over your local radio station or newspaper. If you don’t let people know what you are offering, and get the word out, how can you expect to have clients?

Another major decision to make is choosing what hours your day center will be open. If you really want to make an impact, I would recommend being open outside of the normal business hours, maybe opening at 5 or 6 am, and staying open until around 7pm. This would help you get clients that many other daycares are unable to cater to, giving you more customers. Keep in mind, that you will most likely need to provide meals, so if you are open the above hours, you will probably be serving three meals a day. You will want to make sure you remember that when you determine what the cost per child will be. Remember that you also will need to provide at least two healthy snacks a day. Let your parents know what you will be offering, so they will know what they are paying for.

Children tend to do best when they have set routines, so you will need to make a basic daily plan, and give your teachers and parents a copy. It is important that you plan the day according to the age range of the children. Include in a rest or nap time, or two for the younger ones. You will also want to have some learning activities, arts and crafts, outside time, free play time, and story time. If you will be accepting children that are working on toilet training, you will need to set aside specific time slots in the day to be potty time as well.

When you know how many children you will have, and what their ages will be, check your local rules and federal laws to find out how many teachers you need. Depending on the children’s ages, you need one teacher for every so many kids. When hiring your teachers, look for moms or young adults that have taken some early childhood education courses. You want to try to get certified teachers, if possible, to ensure that you not only have a caring center, but one that offers learning opportunities as well. If you can fit it in your budget, it is also a good idea to have some kitchen staff, maintenance people, and possibly even a nurse or CNA on staff in case of emergencies.

All parents will need to fill out medical forms for their children, letting you know their history and of any known conditions or allergies. You will need a release to seek treatment form, the child’s insurance information, contact numbers for the parents in case of emergencies, and contact info for the child’s doctor. It is important to be prepared in advance, in case any emergency situation did arise.

Your center will need to have a designated outside play area, equipped with safe, sturdy toys for the children to play with. This are should be fenced in with locked gates to protect the children. You will want to have swings, sandboxes, slides, any kind of outside equipment you wish, as long as it is safe, and age appropriate.

Stock the individual rooms with toys, books, games, televisions, educational movies, maybe a computer or two for the older children, anything that you wish to have on hand for the teachers and children to use. You will need to have an eating area in each room, and a place for naptime, diaper changes, etc.

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When dealing with parents and financial issues, you will be better off asking them to pay the month or week in advance. By having them pay ahead, you aren’t dependent on them for the funds to buy needed supplies, or pay teachers, and don’t have to worry about losing children due to non-payment. A lot of daycare centers have to close because they financially cannot make ends meet, usually due to parents not being able to pay them when payment is due. Let parents know that you need them to pay in advance so that you have sure funds to use to care for their children with.

You may want to run the center yourself for the first little bit, to keep costs down, and to ensure that everything is running as you want it to. Eventually, when profits rise, and everything is going well, you may want to hire a manager to oversee the day to day running of the center for you. They would be responsible for hiring teachers, taking care of new customers, purchasing supplies, planning lesson plans, meals, etc. You basically would sign the checks, and still make all of the major decisions, but would free to pursue other endeavors if you wish.

Every community could benefit from a well-run daycare center, and with a little patience, and effort you could be the one to give it to them. Just make sure that you follow all of your local, state, and federal laws regarding childcare centers, and that the safety of your children is your number one concern. Everything else will pretty much fall into place over time.

Author Bio
Susan Anderson enjoys writing articles for families and consumers which are informative and adds value to their lives.

For more information on how to create a great monthly income by opening your own daycare center, visit www.nipty.com/daycare

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The New Revenue Recognition rules – What is the Impact for Franchisors

Posted on November 11, 2019January 14, 2020 by Contributing Writer

Typical separate performance obligations for a franchisor include site selection, training and equipment necessary to operate the franchise The remaining portion of the franchise fee must be deferred and amortized over the life of the franchise agreement .For nonpublic companies(most franchisers) this new rule is effective with the year ending December 31,2019.

The New Revenue Recognition rules-What is the Impact for Franchisors

By Barry Knepper – The Franchise CPA

The Financial Standard Board(“FASB”), the rules setting body for the accounting industry, has issued a new comprehensive revenue recognition model for all contracts. Franchise agreements are directly impacted by this new rule.

New Rule
This new rule requires that each contract be analyzed to identity the separate performance obligations that the franchiser has assumed as part of the franchise agreement and then allocate a portion of the franchise fee to each obligation .Typical separate performance obligations for a franchisor include site selection, training and equipment necessary to operate the franchise The remaining portion of the franchise fee must be deferred and amortized over the life of the franchise agreement .For nonpublic companies(most franchisers) this new rule is effective with the year ending December 31,2019.

Why this change matters to you:
It requires restatement of prior years financial statements issued or a cumulative catchup including analysis of every franchise agreement in place as of December 31,2019
Your financial statement will likely show greater liabilities and less equity-particularly in smaller companies -thus weakening your financial position.
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There is an increased likelihood of state-imposed restrictions on use of franchise fees
There is the potential to scare off prospects based upon the weakening of franchisor’s financial position due to deferral of recognition of franchise fees.
Taxes are due on fees received but not recognized in financial statements

It is important that you begin the analysis process now so that it does not hold up the completion of your audit. We are available to help you implement this new rule.
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ABOUT THE FRANCHISE CPA

The Franchise CPA’s CEO, Barry Knepper, CPA, has had a 40-year career as a senior financial executive including the international public accounting firm, Ernst and Young. While serving as CFO of a $100 million company he managed its initial public offering (“IPO”) and raised a total of more than $100 million of equity and debt financing for expansion. Barry is a member of the Board of Directors and chairman of the audit committee of Coffee Holding Company, a publicly traded integrated wholesale coffee roaster and distributor.

At The Franchise CPA we are dedicated to the accounting needs of franchisers of any size and industry, providing financial statement audits, royalty audits and part time CFO services.

Our success and client satisfaction is due to the specialized service we provide to clients. Our fee structure is lower than others because we keep overhead to a minimum and focus on franchising.

We have a unique combination of real-world franchise experience. Our team has served as the full time CFO of multi concept franchisee and as a part time CFO for diverse concepts. We have performed financial statement and royalty audits for more than 80 franchisers. Having experience as a franchisee as well, we understand the sensitive nature of the franchisor/franchisee relationship and work hard to preserve that relationship.

Through our part-time CFO services we meet the needs of franchisers that do not need or cannot afford a full-time controller or CFO. As your part time CFO, we will assist you in improving your financial performance, maximizing cash flow and building long-term value.

The Sale of Jimmy John’s Is Now A Done Deal

Posted on November 2, 2019January 14, 2020 by Franchise Strategist

Back in August of this year, the brand’s image was tarnished when there was pushback on various social media platforms over Liautaud’s photos revealing the avid hunter with a leopard and an elephant that he had killed.

Jimmy John’s Sale To Inspire Brands Now Complete

Recently Atlanta based Inspire Brands announced that it had completed the acquisition of Jimmy John’s. According to Nation’s Restaurant News, Inspire Brands lineup now includes QSR brands such as Rusty Taco, Arby’s, and Sonic as well as full-service, casual restaurant Buffalo Wild Wings. Back in 2016, Roark Capital, the private equity firm that owns Inspire Brands, had purchased a majority stake in Jimmy John’s. The final phase of this acquisition of Jimmy John’s based in Champaign, Illinois, was first announced back in September.

Paul Brown, Inspire CEO, said: “We are excited to officially welcome Jimmy John’s to our growing family of brands.” “The team members and franchisees at Jimmy John’s should be incredibly proud of the company they’ve helped create, and we look forward to building on their success as we continue to drive innovation and long-term growth at Jimmy John’s.”

Reporting to Brown is James North, who has been named President of the Jimmy John’s. North commented, “Our guests, team members, and franchisees will benefit greatly from Inspire’s significant scale and investments in industry-leading capabilities, and we look forward to working alongside the Inspire team to fuel future growth for the Jimmy John’s brand.”

Some Would Say “A Needed Change”

Jimmy John’s was founded in 1983 and has 2,800 locations in 43 states. Jimmy John’s founder and Chairman Jimmy John Liautaud will become an adviser to Inspire’s board. Back in August of this year, the brand’s image was tarnished when there was pushback on various social media platforms over Liautaud’s photos revealing the avid hunter with a leopard and an elephant that he had killed. Numerous social media posts with the hashtag #BoycottJimmyJohns were calling for a boycott of the restaurant chain when the photos were exposed.

Sizing It Up

As part of the Inspire portfolio of restaurant brands, the company can now boast of being the fourth largest restaurant company in the United States with more than 11,000 units. The transaction enlarges Inspire’s portfolio to over 14 Billion in annual sales.

PRESS RELEASE – Franchise YoungConference Debuts in Miami Nov. 4-5, 2019

Posted on October 26, 2019January 14, 2020 by Franchise Strategist

The venue for the first YoungConference event – The Confidante Hotel – mirrors the same young and refreshing theme as the conference’s topics and faces. Located between hot South Beach and Miami’s hip art districts, The Confidante Hotel is a playful celebration of its retro-glam roots.

Franchise YoungConference Debuts in Miami Nov. 4-5, 2019
PRESS RELEASE

MIAMI, Oct. 26, 2019 /Franchisemoneymaker.com/ — Franchise YoungConference – an exclusive, new event series designed to propel franchises through the digital age – will launch in Miami on Nov. 4. Born as a movement by and for young or young-minded franchise professionals, YoungConference will focus on topics such as how to use virtual reality, artificial intelligence’s effect on the industry and new approaches to social media and influencer marketing.

More Knowledge
“Participants at the conference will walk away better equipped to navigate today’s digital market and be able to apply the innovations they learn to progress their consumer and franchise recruitment marketing, as well as operations,” said Zack Fishman, co-founder of Franchise YoungConference and Director of Innovation at Fishman Public Relations. “We’re creating an environment where younger franchise professionals have the platform to share innovative ideas and technologies among peers and learn how to implement them in their respective businesses.”

Welcome the New Generation of Franchising
“The takeaways and experience at YoungConference will be unlike any other franchising event. It’ll spark creatively we’ve never seen before,” said Brad Fishman, CEO of Fishman Public Relations. “It’s time for us seasoned professionals in franchising to not only welcome the younger generation’s ideas and knowledge, but it’s pivotal to the future success of our industry.”

“People are asking how young attendees need to be. I say we’re not checking IDs at the door, and all young-minded are welcome, anyone with fresh ideas,” said Zack Fishman. “You’re the right age if you want to be part of the next generation of franchise greats.”

About Franchise YoungConference:

As its inaugural conference commences in Miami on Nov. 4, YoungConference is the first event series for today’s young franchising generation. With more annual events planned across multiple cities in the pipeline, YoungConference is developing into the place where new leaders will seed innovative franchising growth ideas for decades to come. Rather than be left behind, franchise executive teams, owners and employees will fold into the ongoing events to stay relevant and advance business practices. As technology is exponentially growing, YoungConference provides the platform for “rising star” franchise leaders to spark creative thought, as this generation will move the needle for what’s next and create what’s on the horizon. To learn more about Franchise YoungConference, visit https://franchiseyoungconference.com/.

Media Contact: Matt Siegler, Fishman Public Relations, [email protected] or 847.945.1300

Are Meatless Burgers All Sizzle And No Steak?

Posted on October 20, 2019January 14, 2020 by Franchise Strategist

DAVE & BUSTER’S INTRODUCES LIGHTLIFE MEATLESS BURGER – WHERE DOES MEATLESS TREND STAND?
BEYOND MEAT, Impossible Burger, LIGHTLIFE BURGER

By Roger Lipton

Beyond Meat and Impossible Foods have gotten most of the attention with their meatless burgers while large companies such as Tyson Foods are no doubt working feverishly to complete their competitive product development. The latest announcement in this area , today, is that Dave & Buster’s has introduced their Lightlife Burger, a plant based product with which we were admittedly not familiar. We wrote an article back on June 4th, provided at the end of this update. At that point, Beyond Meat stock (BYND) had more than quadrupled in the five weeks following its IPO at $25.00 per share. A lot has happened since June 4th. Burger King rolled out The Impossible Burger systemwide, Tim Horton tested it in Canada and has pulled it back, for whatever combination of reasons. McDonald’s announced on 9/27 that they are going to test a Beyond Meat product in Canada. A number of other public chains have introduced meatless beef and chicken products.

Beyond Meat stock (BYND) went from 104 when we wrote on June 4th to a high above $230 by the end of July, retreated steadily to $135 by the end of September, spiked briefly twenty points on the McDonald’s announcement at the end of September, and has slipped steadily to a new low of $118 today. At $118, the enterprise value is still $7.2 billion. According to Bloomberg, sales are projected at $261M in 2019 and $415M in 2020. EPS is projected at a loss of $0.26 of 2019 and a profit of $0.23 in 2020. I’ll make it easy for you. The stock is selling at over FIVE HUNDRED TIMES 2020 projected earnings per share.

Back to the Lightlife Burger: The nutritional content is about the same as the Impossible and Beyond Meat products. The calorie counts, compared to a regular burger are about the same, the fat content is about the same, there is no cholesterol (that’s good), the sodium content , at 540mg is more than five times that of a regular burger (that’s bad) and even more than the 400 mg of Impossible and Beyond. We called Dave & Buster’s (at Palisades Center) and they are charging $16.99 for the Lightlife product (with fries no doubt) versus $13.99 for the normal burger platter. That’s a 21 percent premium, an obviously material detriment. This is in our opinion, far from a game changer (no pun intended) for Dave & Buster’s.

The largest QSR exposure of the Impossible Burger has been at Burger King over the last several months. Prior to the systemwide rollout in August, BK stated that traffic was up 18.5% in a 29 day test in St.Louis. We can assure you that nothing like that is happening since the product has been rolled out systemwide, or management of Restaurant Brands stock would have let us know. Our guess is that BK comp sales are running no more than a couple of points better than prior trends.

In short: we stand by our previous conclusion, hereby restated. Our complete discussion of June 4th is provided below.

CONCLUSION – copied from 6/4/19

The unanswered question is: how large is the demand, at restaurants, for a product that costs more, has the same calorie count and fat content, has a lot more sodium (which creates high blood pressure), but has no cholesterol and contains useful elements such as Thiamin (which helps with nerve, muscle and heart function), B12 (helps with fatigue) and Zinc (for prostate health)?

We do not expect the introduction of meatless products to restaurant menus to improve sales in any meaningful way. The new meatless products taste fine, by all reports, but we haven’t heard anyone say that they taste “better”, and help to justify a higher price. The long term health benefits as described just above are too subtle for most restaurant customers to care much about. Just look at the size, and the nutritional values, of the portions at Cheesecake Factory, Cracker Barrel, and almost everyone else. This, too, in terms of stock market excitement and restaurant industry focus, shall pass.

ENTIRE ARTICLE – AS OF 6/4/19

THE “IMPOSSIBLE BURGER” – HOW WILL IT IMPACT THE RESTAURANT INDUSTRY?

We have all been reading, for weeks now, about the huge potential for meatless food products. Beyond Meats (BYND) came public five weeks ago (5/1/19) at $25.00 per share and has gone up a cool four times in value. The total market value of BYND is about $6 billion, and the company is expected to generate (according to Bloomberg) $205M of sales in 2019 (up from $88M in 2018), then $335M in 2020. Profits are nonexistent, having lost $4.56/share in 2018, still expected to lose $0.40/share in 2019, then lose $0.18 in 2020. Safe to say that BYND common stock is trading several years ahead of the fundamentals. This is not unusual, however, when rapidly growing companies have caught investors’ fancy.

The other prominent supplier of plant based meat products is Impossible Foods, which has introduced a variety of products, including the widely promoted Impossible Burger. Impossible Foods is privately held, so we don’t know what their revenues and profits look like, but they recently raised $300 million and have reportedly raised a total approximating $750 million since the founding in 2011.

There have been couple of noteworthy announcements from public companies relating to meatless products. (1) A small company called Chanticleer Holdings (BURG), which operates several burger based concepts, announced on 5/8 (a week after BYND came public) a partnership with BYND, where Beyond Meat burgers will be offered at Chanticleer various brands. That day, May 8th, BURG stock ran from about $1.48/share to almost $3.00 per share, with almost 15 million shares trading. It closed that day at $1.94 and has drifted lower ever since to an all time low around $1.00 per share. (2) Restaurant Brands (QSR) announced on April 1st that their 59 Burger King restaurants in and around St.Louis were going to start serving the Impossible Burger. After reporting that the St.Louis test generated an 18% traffic gain in April, QSR announced on May 14th that they were introducing the Impossible Burger into three new markets, Miami FL, Columbus GA and Montgomery AL. While noone is suggesting that an 18% gain in traffic is to be expected, BMO analyst Peter Sklar wrote on 5/22 that Burger King’s same store sales could be increased by 450 basis points with a national rollout by yearend. For what it’s worth, QSR stock was trading around $65 on April 1st (with the first announcement), around $67 in mid May when the additional three markets was announced, at about $68 when BMO provided their expectation, and at about $65. today. To be sure, there are a lot of moving parts at QSR, other than Burger King, and apparently Tim Horton’s is not doing as well as expected right now. Again, for whatever its worth, and for whatever combination of reasons, CEO, Jose Cil sold $8.7M of his shares on May 28th, at $68.28 per share, about 17 percent of his holdings. This would probably not imply that the Impossible Burger was going to shake (or shock) the world at Burger King.

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THE MARKETPLACE VERDICT

Aside from the skyrocketing stock price of Beyond Meats, the marketplace verdict relative to Restaurant Brands and Chanticleer Holdings (an admittedly very small sample) is that the Impossible Burger is not a game changer. One obvious reason is that no single restaurant company will have an exclusive on meatless burgers. In fact: White Castle, TGI Fridays, Del Taco Restaurants, Carl’s Jr. and Red Robin Gourmet Burgers have all introduced Beyond Meat and Impossible Foods products over the past 18 months. We haven’t heard shockingly good sales or traffic numbers from any of these chains. If there is substantial long term demand, everyone will offer it and noone will have a competitive edge.

OUR LONGER TERM VIEW

It is unclear how many new customers will choose one restaurant over another based on a meatless alternative. It is already clear that the cost of goods per unit for the meatless product is higher, so the menu price will be higher as well. It is unclear to us how many consumers are prepared to pay more, especially when (1) the calorie count is the virtually the same and (2) the fat content is approximately the same. We will detail shortly more specifics about nutritional comparisons, but we believe that calorie count and fat content are the two nutritional elements that customers will care about, if they care at all. We have our doubts about how well educated, relative to nutritional considerations, the consuming public is. The average American is twenty five pounds heavier over the last thirty years, and there is a monstrous amount of fried chicken, french fried potatoes, and cheesecake consumed. Also, we are not aware that the addition of calorie counts to menus has changed consumer menu choices. Before we wrap up this discussion, here are more nutritional comparisons of the two products.

A quarter pound beef patty has 260 calories, the Impossible Burger 240. A patty has 22g grams of fat, the IB also 22g. A patty as 94 mg of cholesterol, an IB zero. A patty has 89mg of sodium (4% of the Daily Value), an IB has 370mg (16% DV)(not so good). A patty has no Thiamin, and the IB has 2350% of the DV (that’s good). A patty has no B12 and an IB has 130% of the DV (that’s good). A patty has no Zinc and the IB has 50% of the DV (that’s good).

CONCLUSION

Roger Lipton
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About Roger Lipton
Roger is an investment professional with over 4 decades of experience specializing in chain restaurants and retailers, as well as macro-economic and monetary developments. After earning a BSME from R.P.I. and MBA from Harvard, and working as an auditor with Price, Waterhouse, he began following the restaurant industry as well as the gold mining industry. While he originally followed companies such as Church’s Fried Chicken, Morrison’s Cafeterias and others, over the years he invested in companies such as Panera Bread and shorted companies such as Boston Chicken (as described in Chain Leader Magazine)

https://finance.yahoo.com/news/dave-buster-upgrades-lightlife-burger-110000748.html

Franchise And Independent Businesses Need These 4 Key Resources

Posted on October 19, 2019January 14, 2020 by Franchise Strategist

4 key resources small businesses need to succeed

(BPT) – SPONSORED

From small home offices to co-working spaces to hotels and airplanes — as a small business owner, you’ve likely learned that being flexible with your work environment is critical to establishing and growing your business. No matter the spaces you travel to and run your business from, there are a few important resources to have in place to ensure that your operations are productive, efficient and a step ahead of your customer’s needs.

Office-quality equipment at consumer prices

As a small business owner, time and cost savings are precious. Make sure you know what tools your business needs to function smoothly, and choose the most efficient, cost-effective equipment to meet those needs. Whether it’s a good phone system, up-to-date computers or a shredder to safely dispose of sensitive documents, your business is only as good as the equipment you rely on. For example, a great product to invest in is a high-quality, reliable cartridge-free printer, like the Epson^® EcoTank^® Monochrome Supertank printer. Print more and worry less with a printer that comes with an easy-to-fill supersized ink tank that holds enough ink to print up to 6,000 pages and has a fast first page out time. Available in-store at Office Depot and OfficeMax, the Epson EcoTank wireless SuperTank printers also allow you to use voice-activated printing via Amazon Alexa, Google Assistant and Siri, giving you the convenience to focus on what’s most important for your business.

Professional IT support

Build a tech support team that keeps your business running no matter where you are. You likely don’t have the time to run your business and be your own IT support help desk. With help from a 24/7 remote tech support team from Workonomy™ at Office Depot, you can have access anytime and anywhere to a dedicated experienced tech support team by chat or phone. There’s never a good time for computer problems, but with a reliable 24/7 tech support team that helps with everything from data recovery to virus scans, you can have confidence that your tech will be running smoothly and optimize your business for efficiency.

A method and a space for resetting

Just because you can bring the office with you wherever you go doesn’t mean you should. Make time to leave it all behind. Create a toolbox of activities that help you reset, relax and rejuvenate your thoughts so you can bring fresh ideas to your business. From a brisk walk or a podcast episode to a phone call with a friend, choose one or two activities that you can quickly call upon each day to reset your mind and passion.

A workplace that’s as flexible as you are

Whether you are traveling, meeting a new client, need some help with your laptop or just want a small space to call your own, a great resource to have on hand is a co-working space. Office Depot’s Workonomy™ Hub co-working service provides support and assistance to home-based and small businesses in select locations. From private offices and conference rooms to daily drop-in, there’s a space and a plan that fits your work style. You can also take advantage of services including tech support, storage, packing and shipping, and more. Check out the available services and locations near you at officedepot.com.

Being a business owner requires you to wear a lot of hats and sometimes work in unique and on-the-go places. Your environment doesn’t have to impact the output of your business. With the right equipment and tech support, outlet to relax, and a flexible co-working space, you can set your business up to run efficiently and give yourself more time to do what you’re most passionate about. Sponsored by Office Depot.

Advice for Franchisor CMOs When Dealing With Digital Marketing Vendors

Posted on October 8, 2019January 14, 2020 by Franchise Strategist

This post is to simply inform and alert any franchise CMO who inherits one of these troubling vendor relationships. If you don’t own control of your online assets, you’re going to have unfriendly challenges ahead of you. We’re currently on boarding several clients that are experiencing these challenges. Here are a few results that we’re seeing with brands that are transitioning from this arrangement.

Digital Marketing Advice for Franchisor CMOs

By Andrew Beckman
Chairman, Founder Local Marketing Expert

The franchising community is complicated. With thousands of franchisees operating under thousands of corporate brands, breakdowns in communication are inevitable. As partners of these brands and franchisees, the franchise marketing community should be working to build trust and stability throughout the franchising network, not actively adding to the confusion.

Unfortunately, many franchise marketing vendors are misleading the franchising community. As some vendors put franchise websites on custom content management systems, they’re neglecting to tell these brands the consequences of this arrangement. Mainly, that franchise brands are unknowingly relinquishing ownership of their site and other web assets.

This arrangement might not seem like a big deal at the outset of an engagement. But when these brands decide to change course, it’s the brands that are left with the complicated transition — a transition that threatens long-term damage to not only their online presence, but the brand itself.

* It’s your logo. They’re your words. But they aren’t your pages. Your site pages are being hosted and managed by a third-party business.

* When transitioning off the vendor-owned pages, if you don’t own your content (images, videos, etc.), you will be starting from scratch.

* Some vendors are including proprietary tracking code within your site structure. If not identified properly, this can cause significant issues during site transition.

* If you’re using a subdomain hosted on a separate IP address, you will not get the same SEO benefit, and will need to spend time pointing links to new subdirectory location pages.

* Lack of custom Content Management System (CMS) build out.

* Limitations with Conversion Rate Optimization (CRO) strategies.

Whether these imbalanced vendor-client relationships stem from a genuine misunderstanding or an unethical approach, it’s imperative that all franchise brands are aware of the potential pitfalls of the arrangement. I’d love to continue the discussion.

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ABOUT THE AUTHOR – Andrew Beckman
As Chairman of Location3, Andrew Beckman oversees strategic direction and business development initiatives in conjunction with the agency’s Executive Board. Andrew founded Location3 Media in 1999 as a direct response digital partner with a portfolio of services that included PPC management, SEO, local search marketing, display marketing, social media marketing, content strategy, website design & development, web analytics management and more. Since 1999, Location3 has evolved into a full service digital marketing agency that delivers enterprise-level strategy with local market activation.

Prior to founding Location3, Andrew was an international sales manager for DoubleClick, Inc. where he was charged with opening new sales offices, as well as training teams on U.S. search marketing strategies for the original AltaVista Search Engine. Andrew is an expert in local search marketing strategy and is a frequent presenter at industry conferences including SES, SMX, StreetFight Summit, ClickZ Live, PubCon, BIA Kelsey and more. Follow him on Twitter.
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ABOUT LOCATION3
Location3 is a digital marketing agency that delivers enterprise-level strategy with local market activation.
As the premier digital marketing partner for franchise brands and multi-location businesses, we operate under the belief that Everything Is Local. That means using our digital expertise and proprietary technology to connect businesses with the customers who are searching for their solutions.

Fulfill Your Dream of Business Ownership – Here are 5 Tips For A Business Loan

Posted on October 8, 2019May 26, 2020 by Franchise Strategist

The U.S. Census Bureau’s 2012 Survey of Small Business Owners found that 2.52 million businesses in the United States (or 9.1%) are majority-owned by veterans. There are many resources available for veterans interested in starting or growing their business, including those from the U.S. Small Business Administration.

Dreaming of starting a new business? Remember these 5 things

(BPT) – If you’re dreaming about starting a business, or if you’re already a business owner looking to grow your business, chances are that you’ll need a loan at some point to help your vision become reality. And if you’re a veteran or active-duty servicemember, you already possess the skills and vital experience needed to make your business a success.

“From resourcefulness and determination to the ability to take smart risks, military experience teaches skills that translate well for business ownership,” said Tony Pica, vice president of business services at Navy Federal Credit Union.

What are lenders looking for? Here are five considerations to keep in mind before securing a loan for your business:

1. Do your market research and prepare a solid business plan.

Doing research on the industry and preparing a solid business plan is an important step to take when seeking financing for your company. If you can demonstrate to lenders that you’ve done your due diligence — created a detailed business plan, have a trusted team, know the demand for your product or service, and developed a sales strategy to show the viability of your business — you’ll be much more likely to convince them to take a chance on you and your company.

2. Review your overall financial profile.

“Your complete financial health demonstrates your creditworthiness to lenders, so it’s best to review your credit history before applying for a business loan,” Pica said. “You’ll also want to know the amount of money you need to borrow and what exactly it will be used for.”

Presenting your complete background, such as your education and experience, including whether you’ve worked at or managed a similar business in the past, can also make a big difference.

3. Be willing to invest some of your personal money.

Depending on the lending request, you might need to provide a cash injection or collateral. This may include your home, a vehicle, marketable securities or tangible inventory. The lender wants to make sure that you’re willing to put your own skin in the game. In many cases, a certain amount of capital may be required by law.

4. Expanding an existing business? Demonstrate evidence of continued success.

Lenders will want to see evidence of your past and projected cash flow as a result of expanding your existing company. If the loan is for a new business, you’ll need to show lenders your ability to repay it by providing a detailed explanation that includes projected expenses and income, based on solid research.

5. Partner with your trusted financial institution.

Once you’ve done your market research and developed a concrete business plan, talk to your trusted bank or credit union about the business lending products and services available to you.

For example, Navy Federal Credit Union Business Services provides more than just loans for equipment, vehicles and commercial real estate for its members. It provides a whole suite of options, such as business checking and savings accounts and business credit cards, as well as assistance with bill pay, payroll processing, insurance policies and retirement coverage for employees.

Financing your budding business can be a smooth process with these considerations in mind.

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MATTO FRANCHISE
A Revolution is Brewing
LEARN MORE HERE:
https://www.mattofranchise.com/

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