TOP 15 DIFFERENCES BETWEEN A FRANCHISE AND GOING OUT ON YOUR OWN

As you are new to the world of franchising, you might find it difficult to narrow down the franchise options. This is where a franchise consultant can help you.

TOP 15 DIFFERENCES BETWEEN A FRANCHISE AND GOING OUT ON YOUR OWN
By Tom Scarda, Certified Franchise Executive – Founder The Franchise Academy

To start a business, you have two options – a) Franchising or b) Starting a new business on your own.
Franchising refers to becoming a part of an established company by getting a license to use their company name, business model, marketing tools, etc., from the franchisor.

On the other hand, if you start a new business, you have to develop a product or service, business plans, marketing strategies, etc., by yourself.

There is a myth that franchising is more expensive than starting from scratch because of all the fees. However, in the long run, it may prove to be less expensive, especially if you fail.

Are you wondering – which one is the best? Are franchise consultants correct in saying – Franchising is better than starting a new business?

Read along; our list of top 15 differences between franchising and traditional business will answer all these and much more.
Sr. No Details Franchising Traditional Business
1 Business Idea In franchising, you leverage an already existing idea, no need to recreate the wheel. In a traditional business, you have to start from scratch and develop an idea by trial and error.

2 Workflow and processes Tried and tested workflows and operations are already established. You have to create all the processes and workflows on your own.

3 Support You will be given total assistance from the company/franchisor. There will be no external help in a traditional business until your business becomes successful.

4 Marketing In franchising, you will get better reach as the franchisor will provide you with effective marketing designs and collateral. You will know exactly who your customer is and where they live. You have to design several marketing campaigns and apply the most effective campaign. This will drain your bank account.

5 Required time With franchising, you can launch your business operations immediately in some cases. Initially, you will require at least 12 – 24 months or more to set up a business. You have to try and experiment with ideas and marketing campaigns while managing finances, logistics, and more.

6 Risk There is less risk in franchising because the business model is successfully running in multiple locations and you’re just plugging in. Traditional businesses come with higher risks as you are experimenting with new ideas that may or may not work upon launch.

7 Upgrades and development The company will provide you regular updates to scale your franchise. Moreover, the company will recommend new upgrades and innovations that have passed their R&D phase. You have to update your technology and workflows to suit the ever-changing consumer demand. No other company will push updates for your business.

8 Business plans, marketing guidance, training, etc. You will be guided by the company experts in all aspects of the business from marketing to recruitment, everything A to Z. In a traditional business model, you have to chalk out plans, discover new marketing campaigns while also training yourself. In simple words, you have to do everything by yourself.

9 Investment required As the business model is well-established, you get a clear picture of your initial and recurring expenses before you buy the franchise. Here, everything is based on trial and error; thus, you never get a clear estimate of your business expenses. As a result, you spend a much higher amount in setting up a new business.

10 Expert advice, feedback, and testimonials You will receive feedback, testimonials, and expert advice in a franchising model as there already exists a community of franchises. Getting expert opinions is a distant dream in a traditional business model. YouTube videos, blogs, and books will not help much as they are not directly related to your new business idea.
If you wish to get one-on-one advice from an expert, you have to pay out extra bucks.

11 Brand Identity Your franchisor has an established brand with recognized processes, trademarks, Intellectual property, and Google awareness. As a franchisee, you will enjoy all the benefits of an established brand. Starting a new business will take a few years to establish yourself as a brand with trademarks, confirmed processes, and IP and get on Google’s first page search.

12 Chances of success In franchising, you have proven business processes, marketing tools, and well-researched business upgrades. Also, if you face any challenges, you have a community of franchises to take help from.
All of these factors increase the chances of success by manifolds. You will face unforeseen challenges at every step of your business. Reinventing the business wheel with no external support makes it difficult to grow a business. Now you know why do 9 out of 10 startup businesses fail in the first couple of years.

13 Return on investment As you have a clear idea of expenses and a tried-and-tested business model in your hands, the return on investment for a franchisee is much higher. In a startup business, you will hardly make profits in the initial years. Also, if your business does well, you will have to re-invest a sum of your profits to further grow your business. As a result, your ROI remains negligible in the first few years of your business (and who knows whether the business will last long).

14 Customer base As a franchisee, you will benefit from the loyal customer base of the company. You don’t need to develop trust among customers; instead, you need to stand up to their loyalty to the company while developing trust among new customers. In a new business, you have to establish a customer base from scratch.

15 Easy access to finance Banks are more likely to approve loans as you are associated with a reputable franchise brand. New businesses come with high risks. As a result, banks will hesitate to bet on a startup business.
 
Which is better for you?

The Bottom Line – How to Choose a Franchise?

Now understand that franchising has several benefits over starting a new business, you must be wondering – How to choose a franchise?

To filter a franchise option, you should – 
1. Research – Enquire about the policies, credibility of the franchise, work culture, terms and conditions, etc.
2. Weigh your pocket – Research the expenses and choose a franchise that suits your budget.
3. Read the FDD – Before finalizing a franchise, you must carefully read the Financial Disclosure Document (FDD).

As you are new to the world of franchising, you might find it difficult to narrow down the franchise options. This is where a franchise consultant can help you.

A reputed franchise consultant, one who has owned and operated franchises and has a CFE at the end of his or her name, will handhold you through the entire franchising process, from finding a franchise to setting up a franchise and beyond. Or the result is that you find out that franchising is not the right fit for you. If that is the case, at least you made that decision to not move forward based on facts and not myths and misnomers.

If you wish to avoid any missteps when starting your franchising journey, you can chat with me . It’s always free of charge! Book a time today: www.GetWithTom.com
 
ABOUT THE AUTHOR:
Tom is a Certified Franchise Expert. He was the #1 franchisee of the year in one franchise concept and failed in another. The lessons learned from failure is what makes him an expert. Tom is the author of several books including the #1 Bestseller, Franchise Savvy: 6 Strategies that Pros Use to Pick Top Performing Franchises. He has helped more than 1500 people figure out if franchising is for them since 2005.

#FranchiseOpportunities #controlyourdestiny #changeyourlifetoday

3 Ways to Cut Through the ‘Noise’ and Carve a Path to Success

…we’re experiencing stress and anxiety at record levels…resulting in lost productivity, not to mention what it’s doing to the health of our employees, our companies, and our nation.” A recent Harvard Business Review study found a whopping 43% of employees reported struggling with feelings of burnout.

3 Ways to Cut Through the ‘Noise’ and Carve a Path to Success
The Key to Productive Leadership Lies in your Signal-to-Noise Ratio
By Stephen Kohler, Founder & CEO at Audira Labs

As we face an ongoing global pandemic, a cacophonous political landscape in the U.S., and an overwhelming amount of digital overload, most of us are feeling overwhelmed and simply exhausted. Doing our best to juggle everything at once – continuing to lead at work, supporting our families at home, and somehow maintain our own physical & mental well being along the way.
I recently began thinking about this in relation to a parallel concept in the world of music and audio called the “signal-to-noise ratio”. In a musical context, signal-to-noise ratio is a measure that compares the level of a desired audio signal to the level of background noise, usually in the form of decibels.  

In applying this concept to our working world, our current signal-to-noise ratio is extremely poor. Strike that: let’s be honest, it’s awful. If we were music producers making a record, we’d say things sound so bad right now that we need to start over.  

“…we’re experiencing stress and anxiety at record levels…resulting in lost productivity, not to mention what it’s doing to the health of our employees, our companies, and our nation.”
– Stephen Kohler, Audira Labs

The issue? We are experiencing so much noise that we’re experiencing stress and anxiety at record levels. A recent Harvard Business Review study found a whopping 43% of employees reported struggling with feelings of burnout. This is resulting in lost productivity, not to mention what it’s doing to the health of our employees, our companies, and our nation. 
Below are 3 ways to eliminate noise by adjusting your signal-to-noise ratio:

1. Turn up your input signal. 
In a musical setting, when we notice noise, one of the first things we can do is to turn up the primary signal.  For example, this might mean turning up the singer’s microphone, the keyboard, or (gulp) the guitar amp. From a leadership perspective, we can do this by reconnecting to our sense of purpose – be that our individual values, our team’s mission, or our organizational vision.  Simon Sinek famously articulates this in his book, Start with Why.

2. Identify and ruthlessly eliminate the noise
Building on our music metaphor, after we’ve turned up on our input signal, the next thing we can do is to identify sources of extraneous noise. This might include checking for faulty cables, incorrect wiring, or extraneous devices.  From a leadership perspective, this is no different. One of our biggest sources of “noise” as leaders is that of distractions and loss of focus. Strategy guru, Michael Porter, famously stated that the first rule in strategy is to identify what you will not do. We can apply this as leaders from multiple perspectives: Based on my personal values, what will I not tolerate? Given our team’s mission, what must we say “no” to in order to stay on scope, schedule, and budget?  In support of our organization’s vision, what opportunities are we willing to forgo in the short-term to ensure long-term success? 

3. Keep listening & adjusting.
As leaders, one of the biggest traps we can fall into is fear of change. Musicians and producers are constantly listening and optimizing their tone and the overall mix.  We can use this mindset from a leadership perspective and adjust based on what’s happening with our customers, the competition, and overall market. This may mean focusing on different customer segments, new product lines or completely separate geographic markets. The key is to keep listening and identify what’s resonating (working) and what is not.

Keep optimizing your leadership signal-to-noise ratio and don’t be afraid to turn it up to 11. 

ABOUT THE AUTHOR
Stephen Kohler, Founder & CEO at Audira Labs

Stephen Kohler brings passion for people along with 25 years of extensive corporate experience within organizations ranging from startup to Fortune 100, across multiple industries.
His credentials include an MBA from University of Chicago’s Booth School of Business, a BA in Philosophy from Northwestern University, and is a certified Professional Coach (PCC. CPCC) and Balanced Scorecard Professional (BSP).
His passions include spending time with his wife, two children and two dogs. He is a life-long musician, avid BBQ enthusiast and loves traveling the world.

How Your Business Can Survive The Coronavirus

With the Centers for Disease Control and Prevention (CDC) and government officials emphasizing “social distancing and mandatory nonessential business closures,” technology such as live video conferencing, chat boxes, and email will be the basis for millions of Americans for their jobs

How Your Business Can Survive The Coronavirus
By (NewsUSA) – As the world has hit the metaphorical panic button during the rise of Coronavirus (Covid-19) cases worldwide, the daily reality for people and businesses is rapidly changing.

Practically overnight, businesses have been forced out of the comfort zone of face-to-face contact, now having to heavily rely on digital platforms. Businesses, especially, are struggling with figuring out how to survive by using digital communication techniques.

With the Centers for Disease Control and Prevention (CDC) and government officials emphasizing “social distancing and mandatory nonessential business closures,” technology such as live video conferencing, chat boxes, and email will be the basis for millions of Americans for their jobs, schooling, and everyday communication. So, with so many players in the game, how can businesses continue to function successfully?

Higher Images, a 20-year-old full-service digital marketing agency located in Pittsburgh, Pennsylvania, is helping organizations, businesses, and the community re-imagine what their lives and work-life will look like through web-based technology and mobile devices.

President and CEO of Higher Images, Bryan Thornberg, says, “Rather than going into crisis mode, businesses should take this as an opportunity to expand their knowledge and reach. With many more people relying on digital communication, this is an ideal opportunity for businesses to break boundaries and try new techniques when connecting with clients.”

Thornberg and his team want to help people not just survive this crisis but to thrive during it and come out with an organization and business model stronger than ever.

Thornberg has already been able to impact his clients by thinking outside the box and recommending the usage of technology such as live feeds and Facetime.

For example, a hot tub distributor – a business that relies on their retail location for sales – took the recommendation of Thornberg and is now offering live video conferencing for customers to do live demonstrations of products and make purchases.

Higher Images also urges businesses to utilize their existing websites to drive business: for example, adding a chat-box function to their website for customer communication, allowing organizations to respond to clients in real-time from the convenience of a cell phone or office computer from any location in the world.

With higher internet traffic, this is also a key time for organizations to utilize search engine marketing, Google ads, and mobile in-app advertising technology such as Webtracker, which geo-fences homes to enhance brand visibility. Strategizing with a digital marketing company like Higher Images will provide businesses with the tools they need to succeed.

Visit www.howcanmybusinesssurvivethecoronavirus.com for more information.

What You Need to Consider Before Opening Your Own Restaurant

The amount of work it takes to not only survive but also make an impact with a restaurant is massive. According to FSR Magazine, 60 percent of all restaurants fail in the first year. A restaurant that lasts for years takes humility. You must acknowledge daily how bad you are at restauranting, until one day you’re not bad anymore.

What You Need to Consider Before Opening Your Own Restaurant
The following is adapted from Unsliced.
By Mike Bausch

Opening a restaurant is a huge decision—one of the biggest decisions you’ll ever make. It’s hard work, full of risk and failure, and can be disappointing and frustrating. It can also be rewarding and fun, and if you do it correctly, can be profitable.

But you may have a 9-to-5 job right now that brings in steady income. How do you trade that for the uncertainty of the restaurant business? For most people, it’s not a trade they’re willing to make. To know whether you’re one of those people—or the type of person who should try their hand at restaurant ownership—here are few important considerations.

Two Types of People: Which One Are You?
First, look at the two statements below. Which one best fits you?

I am a person who tries hard, and the effort is what counts.
I am a person who likes setting my mind to things and accomplishing them.

At first glance, both seem like positive, motivational statements. But the second statement is actually better because the mindset is results-oriented. You’re focusing on a goal, and just trying hard and giving it an effort isn’t enough.

This means that when things get bad, you enjoy finding a way out of it. I’m pretty sure that being a glutton for punishment isn’t necessarily normal or healthy. However, it’s an essential trait of anyone looking to own their own business—especially a restaurant.

Owning a Restaurant for the Right Reasons
You may have decided to own your own restaurant hoping to become a celebrity chef. Or maybe you just don’t like your job and think owning a restaurant will be fun. If these are your reasons, then forget it. A restaurant is not the answer to your problems. It’s asking for a lot of new problems—problems you’ve never encountered or imagined.

The amount of work it takes to not only survive but also make an impact with a restaurant is massive. According to FSR Magazine, 60 percent of all restaurants fail in the first year. A restaurant that lasts for years takes humility. You must acknowledge daily how bad you are at restauranting, until one day you’re not bad anymore. That’s a lot for the average person to absorb.

Asking Yourself the Big Question
The restaurant life will affect your home life drastically. Restaurants sometimes destroy relationships and consume your mental health and quality of life. This life choice is a gamble—a gamble you might succeed in, in your hope to serve people food in an industry with a meager financial return rate and as I said, an extremely high failure rate.

If you haven’t committed to a restaurant yet, please pause and say this out loud:

“I need this; I need to own a restaurant. I don’t just want to own a restaurant. I absolutely need to do this. This is my calling. I got this, and nothing else will suffice.”

If that statement sounded stupid when you said it out loud, restaurant ownership isn’t for you. If you don’t believe what you said, you aren’t ready to do this. If you’ve never even operated or worked in a restaurant, then don’t assume for a second that you know anything. In fact, your best move is to concede you know nothing so you can be a blank canvas ready for paint.
Make the Best Decision for You

So what’s it going to be? Safety or risk? The same old routine or unpredictability? Don’t feel bad if you choose to opt for that cubicle job. It usually offers a lot less stress and heartbreak than opening your own restaurant. The world needs people in those office chairs.

But if you choose to be a restaurant owner, be ready for a roller coaster ride. Be ready for long days and nights, unexpected changes, and some lean times. But you knew that, or you wouldn’t have made that decision, would you?

For more advice on deciding to open a restaurant, you can find Unsliced on Amazon.

About the Author:
Mike Bausch is an industry leader whose restaurant, Andolini’s Pizzeria, is a top ten pizzeria in the US, as named by TripAdvisor, BuzzFeed, CNN, and USA Today. Andolini’s began in 2005 and has grown to five pizzerias, two gelaterias, two food hall concepts, a food truck, and a fine dining restaurant by 2019. Mike is a World Pizza Champion, a Guinness Book world record holder, and a writer for Pizza Today. Mike is part of a Marine Corps family who has lived across America from New York to California. Mike calls Tulsa home and lives with his wife, Michelle, and son, Henry.

* * * FEATURED FRANCHISE * * * ACAI EXPRESS

The coronavirus pandemic was no exception to this disaster proof concept. The stay-in-place orders were no match for loyal customers who were in the search for healthy and tasty eating options. The Acai Express to-go and drive-thru business model was a perfect match for the times: minimal physical contact through the quick service model.

Food delivery App GrubHub names acai bowls as one of the most ordered food items in the pandemic.
With a global pandemic underway many businesses didn’t know if they’d be able to withstand the market fluctuations and continue operations. The quick service and health food industry was no exception. Would Acai Express be able to withstand the economy closing down, ‘stay-in-place’ orders and a never before seen global crisis impacting the economy? The short answer is — yes.

As a quick service health food concept Acai Express’ bowls are categorized as a comfort food, which proved key in customer demand.

A Disaster Proof Franchise Concept
When Hector Westerband opened the Acai Express concept in his home state of Puerto Rico, he had an idea: to blend his passion for fitness with healthy eating options on-the-go. Little did he know that in the 7 years he’d be open for business his small enterprise would be tested in the most high level emergency situations.

Westerband started Acai Express with a single food truck that has now grown into a nationwide movement, but this didn’t come without its challenges.

In September of 2017 two major hurricanes passed by Puerto Rico: first hurricane Irma, then: category five hurricane Maria. Maria brought never before seen levels of devastation and uncertainty, but this is where Acai Express shined.

Shortly a month after Maria, Westerband opened a trailer in Isla Verde where locals would go for fresh acai bowls and first-aid supplies. His trailer was one of the first food establishments with a working electric power plant.

The coronavirus pandemic was no exception to this disaster proof concept. The stay-in-place orders were no match for loyal customers who were in the search for healthy and tasty eating options. The Acai Express to-go and drive-thru business model was a perfect match for the times: minimal physical contact through the quick service model.

A Morning Delight, But Really Anytime Of The Day
Besides the Acai Express franchise model being tried and tested in Puerto Rico, studies prove that acai bowl demand has grown throughout the 2020 public health pandemic. According to GrubHub acai bowl demand has risen 359% in the first half of the year alone, with Future Market Insight market projections anticipating acai berry demand to reach 1 million tons in 2026.

The GrubHub study shows that consumers are gravitating towards healthier eating options, especially before the afternoon. At Acai Express not only have sales increased, but they’re not limited to a certain time of day.

When shelter-in-place orders were emitted, consumers seeking comforting foods such as acai bowls, frozen popsicles and ice cream to please their sweet tooths. Coincidentally, in 2019 Acai Express launched a new concept: Premium Pikolé Popsicles, made with natural juices and fresh ice cream concoctions. And in the middle of the pandemic Acai Express opened another innovative concept: Acai Express Creamery & Cookie Café in Plaza Encantada (Trujillo Alto, Puerto Rico.) With this creamery and cafe concept the acai brand adds freshly made ice cream and baked goods to their already varied menu.

With a proven track-record of all-day sales potential, Acai Express is poised to keep thriving — come hurricane, pandemic, or unexpected turns.

For information ont he Acai Express franchise contact: [email protected]

Restaurant Marketing for the Upcoming 2021 Recovery

Restaurant owners are infamous for being callous with their marketing decisions, this is partly because the research process in the restaurant industry itself can be quite tricky. Gathering insightful data within a small or slightly larger community will be tricky as it is. This is precisely where digital surveys, restaurant management software, etc play a huge role.

MARKETING YOUR RESTAURANT THROUGH 2020-’21
Business Articles | November 19, 2020
BY KEVIN JOSEPH

Although it may seem rather glamorous at first glance, starting a restaurant is no easy feat. In fact, the restaurant & food business, in general, is one that is extremely time-consuming, high overheads, razor-thin margins & a manager’s nightmare.

But, it is also one that is central to our society and the eating-out culture in every country is the cornerstone of its culinary heritage. This is precisely why, especially during the light of the lockdowns, restaurants, in particular, are facing a very uncertain & grim future which, if left unchecked, can turn into a disaster for the industry.

There are a few things that we as consumers can do in order to help the restaurant industry and the entire hospitality industry in general, but more than anything else, this post is aimed at a few marketing strategies that restaurants can easily adopt.

1. Understanding Their Audience

Restaurant owners are infamous for being callous with their marketing decisions, this is partly because the research process in the restaurant industry itself can be quite tricky. Gathering insightful data within a small or slightly larger community will be tricky as it is. This is precisely where digital surveys, restaurant management software, etc play a huge role.

But more than anything that a machine can do, understanding what the consumers themselves experience while at the restaurant is something priceless in itself. For this, employees & busboys must be trained to ask the right questions and keep an eye out for understanding the consumer experience.

This practice is so conspicuous in its absence that several suppliers & marketing companies for restaurants have taken birth for a study that would probably best be done by the restaurant owner himself. For Instance: folks over at FurnitureRoots, a Jodhpur based manufacturer of restaurant furniture, on several occasions has recommended styling themes depending on the clientele. For a clientele that largely comprises of the youth, industrial style furniture happens to be the best option.

You may visit FurnitureRoots at Plot No 58/2, Jodhpur-Pali Highway, Sangariya, Basni Baghelao, Jodhpur, Rajasthan. 342013

Rustic style furniture is another great option for restaurants that see customers visit with their families.

2. Adapt With The Changing Times

Most non-western countries have more or less been out of the eating out trend in the past. However, many countries have seen a drastic change in this trend. Countries like India are at the forefront of these shifts in trends.

Several cafes in India have seen a rise in environmentally friendly themes. Cognizant of this fact, Prithvi Cafe in Bombay began manifesting an eco-friendly establishment replete with cups and saucers made with disposable leaves, 4 different cans for recycling different types of materials & of course, greenery all around the place.

Naturally, Prithvi Cafe did understand its market’s shifting needs and adapted to it accordingly.

3. Spatial Strategies

These happen to be the strategies that are short term in nature (hoping the pandemic won’t be around for long).

Spatial strategies during these times are to ensure that the image of the restaurant reflects trustworthiness and safety. Although this does involve a bit of mental, time & a minor cost investment, it will forever instill a sense of trust among the local & regular customers.

Spatial strategies are the ones that aim to maximize the seating area while ensuring the social distancing norms for restaurants are maintained and are intact as well. This can also include moving to temporary outdoor seating as has been advocated by several governments across the world to curb the spread of the virus.

4. Go Digital

I bet most of you must be tired of hearing this every now and then but the fact remains that the digital landscape is no longer some sort of a novel initiative that one must undertake. It has become the staple of a business and several businesses are almost exclusively reliant on their digital strategies.

For restaurants, however, this does not mean simply enlisting themselves on food aggregating platforms. Several restaurants suffer from a lack of long term thinking, they fail to realize that the aggregating platforms own the customers and not the restaurants themselves.

Making an app or a website nowadays has become a complete breeze & it is also a sound business practice. Small wonder that Dominos, Burger KindHealth Fitness Articles, Mcdonalds have all invested heavily on their own platform to ensure loyal customers don’t have to purchase from them via a third party.

This is no less true for any other restaurant.

We hope all businesses in hospitality a speedy recovery after this dreaded misfortune of a virus.

Stay Safe!

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Kevin is the Marketing & Content Lead at FurnitureRoots.com, a hospitality furniture manufacturer, supplier & wholesaler

——————————-
Franchise, Restaurant, Profit
Franchise Your Business Here: www.franchisegrowthsolutions.com

INVESTING IN PUBLICLY HELD RESTAURANT COMPANIES – WHAT DID THE PANDEMIC TEACH US?

These days, investors are more typically ETFs which have to own broad swaths of particular industries, as well as institutions that are fighting for day to day performance. The result is that all stocks within an industry have a strong tendency to move together, and it takes a long time for fundamentals to prevail.

INVESTING IN PUBLICLY HELD RESTAURANT COMPANIES – WHAT DID THE PANDEMIC TEACH US?
By Roger Lipton restaurant, COVID-19, Roger Lipton, Franchise Money Maker

The dust is beginning to settle, especially with a vaccine now in view. The stocks within the restaurant industry made a huge move on Monday, going a long way to recovering from the severe decline that started at the end of February. We are comparing prices from before the pandemic to the current prices. We published a chart on October 22nd that attempted to compare the current valuations (relative to reasonable expectations) to those before the pandemic began. That exercise revealed some interesting “inefficiencies” in terms of valuations. Shake Shack screamed “overvaluation” so we wrote first about that Company. Of course, it stands to reason that the apparently most overvalued situation would make one of the largest upward moves in today’s news about a possible vaccine. Thank goodness we are not short this volatile situation, which our experience has taught us is a nerve wracking exericise in a Federal Reserve supported easy money environment.

Before we get into a broader discussion of the last seven or eight months, there’s a lesson to be learned by a conversation we had with one of our money managing friends. Back on April 30th, he asked for our suggestion as to a “paired trade” in the restaurant industry. You know… one name that was well positioned and would outperform on the upside, paired with the short sale of a weaker company that would not do as well. The theory, which fifty years ago spawned today’s multi-trillion dollar hedge fund industry, is that equal amounts invested in well chosen offsetting positions would be market neutral yet hopefully outperform the general market over time. It stands to reason, of course, that the stock price will follow the fundamental performance over time, and the good companies will fundamentally do better than the weaker participants. Ideally the long position will go up and the short position will go down, profiting on both sides in a neutral market. That was often the case decades ago, when stock ownership was more broadly spread among individuals and institutions who were picking Individual stocks. These days, investors are more typically ETFs which have to own broad swaths of particular industries, as well as institutions that are fighting for day to day performance. The result is that all stocks within an industry have a strong tendency to move together, and it takes a long time for fundamentals to prevail. Adding to this “inefficiency” is that multi-billion dollar hedge funds maintain large short positions, managed with a hair trigger to limit losses if even short term news is announced. That’s why on a day like Monday when the general stock market makes a really big move, the stocks with the largest short positions go up the most, whether the specific fundamentals justify that price action or not. We could go on….but suffice to say that short term trading has become very difficult in recent years.

As an illustration: relative to the request for a couple of paired trades back in April, after we suggested that this approach has become pretty difficult, we provided a couple of apparently compelling suggestions. We paired the highly respected Darden (DRI) on the long side with the enormously challenged Dave & Buster’s (PLAY) as a compensating short. Surely DRI would outperform PLAY, especially with the predictable health concerns of the public, even after the worst of the pandemic. The chart below shows in retrospect that by 4/30 PLAY, which had declined by 68% between 2/14 and 4/30, was already “oversold”. The profit in Darden (62%) from 4/30 to 11/9 (today) was almost exactly equal to the loss (60%) on the PLAY short. So that trade hasn’t worked yet. It is worth noting that PLAY would have worked well from 2/14 (before the pandemic) to 11/9 (45% profit), against a 2% loss in DRI, but it was already too late by 4/30.

The second presumably intelligent paired trade I suggested on 4/30 was to go long Starbucks (SBUX) along with a short sale of Shake Shack (SHAK). Who could argue with a worldwide brand selling an addictive product (with major growth ahead in China), offset by the short sale of a ridiculously valued hamburger chain whose business model couldn’t be designed more poorly to cope with a pandemic. SHAK had no drive-thrus, high rents, resort locations, city locations inhibited, etc.etc. You can foresee the result. Between 4/30 and 11/9, an investor would have made 26% on his long SBUX position, and lost 51% on the SHAK short. Even from pre-pandemic 2/14 until 11/9, right through the pandemic, SBUX gained 9%, but the SHAK short lost 14%. Every time we write about SHAK, we emphasize our respect for their management, but they are not magicians, and the store level culture cannot force customers to come to the mall or bring NYC stores back to the $7M level of a few years ago.

So…be careful “trading” out there.

On a broader level, we tabulated, as shown below, the price changes among the “darlings” of the institutional investing set, the asset light, free cash flow pursuing pure franchising companies. Without the operating “risk” of running restaurants, they can leverage up their balance sheets to 5-6x trailing EBITDA in a historically low interest rate environment, often with the intent of declaring special dividends to shareholders.

The chart below shows that the ten fairly pure franchising restaurant companies declined by a relatively modest 12% from 2/14 to 4/30. The average was helped quite a bit by Domino’s, Papa John’s and Wingstop which had the twin benefit of delivery and pure franchising. Even eliminating those three names, the seven remaining companies were down 24%, a lot less than the 37% decline shown by the company operated restaurant chains shown below. The franchising companies rebounded 23% between 4/30 and 11/9, more than recouping the worst of the pandemic, and showing a 6% gain through the cycle.

The chains that are primarily operating company stores, with all the operating challenges, have fared worse, also shown below. The stocks were down as a group by 37% by 4/30, recovered 48% by 11/9 and were down 8% through the cycle.

CONCLUSION:

Avoid “paired trades” on a short term basis. It’s just too tough.

For longer term investing, we too, in this environment would favor the pure franchisors, in general, even at their high multiples of earnings and cash flow, and historically high debt/EBITDA levels. We don’t see anything on the economic horizon that will reduce the availability of low interest rate financing. The operating challenges for those companies with company stores are not going away. It’s of course true that franchisors cannot prosper unless their franchisees are doing well, and franchisors will likely have to do more than in the past to support their franchisees but they can borrow at low rates and could even pass through part of that low cost capital to their franchisees.

About Roger Lipton:
Roger is an investment professional with over 4 decades of experience specializing in chain restaurants and retailers, as well as macro-economic and monetary developments. After earning a BSME from R.P.I. and MBA from Harvard, and working as an auditor with Price, Waterhouse, he began following the restaurant industry as well as the gold mining industry. While he originally followed companies such as Church’s Fried Chicken, Morrison’s Cafeterias and others, over the years he invested in companies such as Panera Bread and shorted companies such as Boston Chicken (as described in Chain Leader Magazine to the left) .

He also invested in gold mining stocks and studied the work of Harry Browne, the world famous author and economist, who predicted the 2000% move in the price of gold in the 1970s. In this regard, Roger has republished the world famous first book of Harry Browne, and offers it free with each subscription to this website.

Small-business retirement accounts 101

Small-business retirement accounts 101

By Brandpoint

(BPT) – If you’re a small-business owner — whether your business consists of just you and your spouse or a handful of employees — and you’re emerging from the pandemic into your new normal, it may be time for you to think about setting up retirement accounts, not just for your employees, but for yourself, too. That may be a surprising statement, considering many small-business owners do not currently offer retirement benefits to their employees, let alone take the time to set up an account for themselves.

There are myriad reasons why small-business owners put off saving for retirement, including investing every last dollar back into the business so funds for things like retirement weren’t available, anticipating selling your business when you retire so there’s no need to save now, and, a reason every business owner can relate to, there are just not enough hours in the day to think about it.

But the reality is, it’s easier than you think. A good financial advisor can explain the ins and outs of retirement accounts to you in an afternoon and help you decide on the plan that makes the most sense for you, your business, and your employees. Your retirement-age self will thank you, and offering those benefits will make it easier for you to hire and retain employees now, too.

Until you make that appointment with your advisor, here’s a primer in Small Business Retirement Account Options, 101.

SEP (Simplified Employee Pension)

A SEP is designed for self-employed individuals or small businesses, ideally with fewer than 25 employees. If you earn a self-employment income, you are allowed to save more for retirement using a SEP plan than a traditional IRA or Roth allows. A SEP is less complex and costly than a 401(k), allows employers to contribute larger amounts than a traditional or Roth IRA, and may qualify for larger tax deductions.

SIMPLE IRA (Savings Incentive Match Plan for Employees)

A SIMPLE IRA is ideally suited as a start-up retirement savings plan for small employers who have 100 or fewer employees, and who are not sponsoring a retirement plan. Contributions are tax-deductible, and earnings within the account are tax-free until withdrawn.

Solo 401(k)

A Solo 401(k) is for those who are self-employed and offers the same benefits of a regular 401(k), but it is designated for a business in which only the owner (and their spouse) is an employee. You can choose to make after-tax salary deferrals (adding a Roth component), with the tax advantages of withdrawals being tax-free when the time comes.

The power of self-directed accounts

What’s the difference between a traditional and self-directed 401(k) or IRA? Where you’re allowed to put those investment dollars. Especially in uncertain economic times like the ones we’re living through right now, that choice couldn’t be more important. With a self-directed 401(k), you can invest beyond the stock market.

So, if not the stock market, where do you put those dollars? With a self-directed 401(k), you can choose from many different areas, including:

  • Real estate

  • Private debt like corporate debt offerings, notes secured by deeds of trust or mortgages

  • Private equity like stock of C-corporations, limited partnerships, LLCs, and REITs

  • Precious metals, including gold, silver, platinum, and palladium

  • Cryptocurrency like Bitcoin

Why self-directed accounts are so attractive to investors

The beauty of this type of retirement investing isn’t just about having options other than the stock market. It’s about following your passions and using your own expertise to guide your investments. Let’s say you’re a real estate agent. You know the market extremely well. With a self-directed account, you can put your knowledge and your dollars together in a tax-advantaged way.

It’s also about paving the way for what you want to do after retirement. For that same real estate agent, it means retiring from selling properties and living on the income from the ones he or she owns via these investments. Equity Trust Company has seen investors use their knowledge of medical technology sales to fund their retirements and people involved in home restoration tie their retirement to the activity of their business.

Whatever retirement account option is right for you, investing now means peace of mind later for yourself and for your employees. Equity Trust specializes in helping people make decisions about their retirement accounts. To find out more, visit https://www.trustetc.com/contact-us/.

Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional.

What Are Common Area Maintenance Charges In A Commercial Lease?

What Are Common Area Maintenance Charges In A Commercial Lease?
Posted with Permission from Spadea Lignana Franchise Attorneys


What Are Common Area Maintenance Charges In A Commercial Lease?
Most commercial retail leases are triple net leases. The “triple” stands for (i) taxes (ii) insurance and (iii) maintenance.

Taxes: This is pretty straightforward, as the landlord will simply pass on to the tenant the real estate taxes proportionately based on the size of the overall property and the size of the tenant’s location.
Insurance: This is calculated in a similar manner based on the landlord’s insurance cost for the overall property, not the tenant’s specific insurance.

Maintenance: This is the big variable and is also called CAM or “common area maintenance.”
Basically, under a triple net lease, the landlord will pass through all of the expenses to maintain the property including landscaping, cleanup, snow removal and minor repairs to each tenant on a pro-rata basis. The CAM charges in a commercial lease are typically added on to base rent as additional rent (in addition to the taxes and insurance cost). This is an area fraught with danger for the unwary tenant. A landlord typically will try to pass through as much of their expenses as possible through CAM charges, and if not negotiated upfront, these expenses can grow and grow over the life of the lease.

CAM charges to be wary of are:

Administrative & Maintenance Fees
Roof Repair & Replacement
Capital Improvements
Lighting
Plumbing
Electrical Wiring
HVAC

Many of these charges should be considered capital expenses or general overhead of the landlord and should be excluded from CAM.

READ THE ENTIRE ARTICLE HERE:https://www.spadealaw.com/blog/what-are-common-area-maintenance-charges-commercial-lease

Top 6 ways to Distribute your Surveys to get Quality Feedback Responses

Now the question arises, what is the right way or medium to distribute your surveys in order to get quality feedback responses. You design your survey and customize it with the help of a good Survey App, but are wondering the best way to distribute your survey?


Top 6 ways to Distribute your Surveys to get Quality Feedback Responses

By: Archit Jain
Photo by Emily Morter on Unsplash

When we talk about obtaining Customer Feedback, the first thing which comes to our mind is surveys. To get real customer insights, it is a prerequisite to survey your customers.

“Survey is a process of collecting data by asking certain questions to the group of individuals. A Customer Survey involves obtaining Customer Feedback by asking certain questions from your customers about your products, services and the overall Customer Experience with your organization.”

Gone are the days when the surveys were taken by approaching the customers physically with a pen and a paper questionnaire and then filling the survey forms. Nowadays, a popular method of obtaining Customer Feedback is to take surveys using different digital channels through a Survey App.

Now the question arises, what is the right way or medium to distribute your surveys in order to get quality feedback responses. You design your survey and customize it with the help of a good Survey App, but are wondering the best way to distribute your survey?

Well, it would not be wrong to say that the success of a survey majorly depends on the response rate of the survey. And to get a good response rate, it is necessary to send the survey the right way and through the right mediums.

Let’s list out some effective ways to distribute your surveys so that you can get a good response rate with high-quality feedback responses.

Top Ways to Distribute Your Surveys to Get Quality Feedback Responses

Email Surveys
SMS Surveys
Online Surveys
Survey post a help Article or a Blog
Surveys Embedded in Blogs
Social Media Surveys
Let us review how you can use these channels in an effective way to receive quality feedback response data with a great response rate.


1. Email Surveys

Email Survey is the most commonly used method to obtain survey data. Being a method involving establishment of direct contact with your customer, email is the first method which comes to most peoples’ mind when talking about taking surveys digitally.

The biggest advantage of this way of distributing your survey is that you can distribute your survey to a large number of people in a matter of few clicks. By using a good survey app, you can customize your survey and send through emails which further increases the effectiveness of the survey.

Email has a very good read and response rate. Email surveys not only enable you to send surveys to multiple people with ease, but also enables your customers to fill the survey and send response as per their convenience of time and place.

2. SMS Surveys

SMS Surveys are surveys administered to collect the survey data through Small Messaging Service(SMS). SMS surveys have proven to be an extremely effective and the most efficient way to capture Customer Feedback.

“SMS Surveys has the highest read rate, even more than the Email surveys.”

With the help of an effective Survey App, you can easily create your customized survey and send its link through SMS to multiple people in bulk with a survey tool. The SMS should contain a small effective message followed by a survey link which should open in a single click without taking much of the customers’ time so that the customers can easily open the link and take the survey.

3. Online Surveys

When you want to gather Customer Feedback, you must communicate this through your website. This conveys that you care about your customers and Customer Feedback matters for you. Online Surveys is an effective way of obtaining quality feedback responses of your Customer Feedback surveys.

Survey links should be provided on your website and should open easily within fraction of seconds on a single click so that the customers can easily fill the survey. You can also use pop-up links for this purpose.

4. Survey post a help article or a blog

Help articles and blogs are an important component of any website. When you post a help article or a blog, you can provide links of survey just below the article or the blog. You can also add some such content in your blogs and articles which helps to motivate the readers to take the survey.

Moreover, you can especially write short blogs and articles to motivate customers to fill the survey. In these short blogs and articles, you can tell the importance of providing Customer Feedback through surveys. You can explain the customers how taking surveys and providing feedback will help you to satisfy them in a better way.

5. Embedded in a Blog

You can also embed a survey link in your blog. For instance, you are running a health care center and you are writing an article on prevention of a certain disease and if someone catches that disease, how your health care center can cure it effectively.

In the same blog, you can embed your survey link in appropriate places. You can ask about certain health aspects in that survey and how aware the people are about the disease and its cure. You can take Patient Feedback also from the people who have been a patient in your center.

6. Social Media Surveys

Social media is a great medium nowadays, be it for promoting your organization or for gathering Customer Feedback data. Whenever you write a blog or a help article, make sure that you promote it on social media along with the survey links provided either below the article or embedded in the blog itself.

Moreover, whenever you are organizing a program or an event, it is important to promote it on social media and ask for the views and the opinions of the customers regarding that. Likewise, if you are organizing a major survey, you should use social media platforms to promote your survey.

In the promotion, concentrate on how in the survey, the customers can share their views, opinionsFree Reprint Articles, and feedback and how it will help you to serve them better. This will encourage the customers to share genuine feedback and their views about your brand.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR
Archit Jain
Experienced Content Writer and Strategist, been in the IT Industry from last 6 Years. Passionate about writing survey tips, customer experience, customer satisfaction, customer feedback, net promoter score, customer effort score, customer satisfaction score.