HARNESSING SOCIAL MEDIA FOR SMALL BUSINESS GROWTH: TACTICS, TARGETING, AND COST-EFFECTIVE CAMPAIGNS

Photo by Tracy Le Blanc

Social media platforms are indispensable tools for small businesses looking to expand their reach, attract new customers, and build relationships with existing ones. By understanding and employing demographic and geographical audience targeting, managing costs effectively, and choosing the right strategy for your needs, you can leverage these platforms for remarkable business growth.

Harnessing Social Media for Small Business Growth: Tactics, Targeting, and Cost-Effective Campaigns

Introduction
Small businesses continue to leverage social media platforms as cost-effective means to engage their audiences, drive growth, and foster brand loyalty. With over 3.6 billion users worldwide, platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest present unprecedented opportunities to reach local and global markets. However, The key to success lies in effectively targeting demographic and geographical audiences, creating engaging content, and tailoring your social media strategy to align with business objectives.

Demographic and Geographical Audience Targeting
The first step to effective social media marketing is understanding your target audience. Social media platforms have intricate systems for demographic targeting, allowing businesses to reach specific age groups, genders, occupations, and interests. For example, a local women’s boutique may target women aged 18-34 interested in fashion within a 30-mile radius. Similarly, a car dealership may focus on men and women aged 24-54 in the local city and its suburbs.

Geographical targeting is particularly beneficial for small businesses seeking to make an impact within their community. You can narrow down your audience to your city or state, ensuring that your ads reach potential customers in your locality. For instance, a farm-to-table restaurant in Seattle might use geographical targeting to reach food enthusiasts in the Pacific Northwest, thus optimizing their advertising spend and increasing the potential for in-person visits.

Cost and Potential Return
Social media advertising offers a flexible and scalable solution for small businesses. The cost can be as little as $1 per day on platforms like Facebook and Instagram. These platforms employ a bidding system for ad placement so that costs can vary based on factors like ad quality, relevance, and the competitiveness of your target audience.

The potential return on investment (ROI) for social media advertising can be significant. In 2022, businesses made an average of $5.20 for every dollar spent on Facebook ads. Moreover, 75% of customers said they use social media as part of their buying process. When designed and executed correctly, campaigns can drive traffic, generate leads, and convert followers into loyal customers.

DIY Posting vs. Hiring a Digital Marketing Firm
Small business owners can manage their social media presence or hire a digital marketing firm to run their campaigns. Doing it yourself can be cost-effective and allows you to connect personally with your audience. However, it requires time, effort, and an understanding of each platform’s algorithm.

Alternatively, hiring a digital marketing firm can offer expert guidance, a professionally crafted strategy, and detailed analytics. Firms can also save you time, allowing you to focus more on running your business. These services can range from $1,000 to $20,000 per month, depending on the size and scope of your campaigns.

15 Must-Use Hashtags
Including popular, relevant hashtags in your posts can significantly boost their visibility. Here are 15 top hashtags for small businesses:
#SmallBusiness
#SupportLocal
#ShopLocal
#SmallBiz
#Entrepreneur
#BusinessGrowth
#DigitalMarketing
#BusinessOwner
#Success
#MarketingTips
#StartupLife
#BusinessGoals
#CustomerLove
#BrandAwareness
#CommunityOverCompetition

Conclusion
Social media platforms are indispensable tools for small businesses looking to expand their reach, attract new customers, and build relationships with existing ones. By understanding and employing demographic and geographical audience targeting, managing costs effectively, and choosing the right strategy for your needs, you can leverage these platforms for remarkable business growth. Remember to measure your results and adjust your strategy to maximize your ROI.
While the prospect of advertising on social media may initially seem daunting, the potential rewards are substantial. Whether via DIY posting or enlisting the help of a digital marketing firm, a well-executed social media strategy can elevate your business to new heights.

Keywords: Small Business, Social Media Marketing, Demographic Targeting, Geographical Audience Targeting, Cost-Effective, Advertising, ROI, Digital Marketing Firm, Hashtags, Business Growth, Local Community, Customer Retention, Brand Loyalty, Facebook, Instagram, Twitter, LinkedIn, Pinterest.

THE ESSENTIAL ROLE OF BRAND CONSISTENCY IN SUCCESSFUL FRANCHISING

Photo by Samuel Figueroa

Success in franchising hinges on delivering a unified and harmonious brand experience across all outlets. For example, if you were to walk into a McDonald’s in any part of the world, you would expect the same ambiance, service, and product quality. This uniform experience is a testament to brand consistency.

The Essential Role of Brand Consistency in Successful Franchising
By Johnny Dey

Franchising has been a critical engine of growth for numerous successful businesses, providing opportunities for market expansion while mitigating the associated risks. It presents a lucrative platform for businesses to amplify their brand’s success, extend their market reach, and maximize profit margins. At the core of this successful strategy lies brand consistency.

Brand consistency is more than just a trending buzzword; it is a fundamental strategy for ensuring a franchise’s growth and longevity. Why so? Because consistency cultivates familiarity, and familiarity breeds trust, which is the cornerstone of customer loyalty.

The essence of franchising is a replication model. The underlying principle is to replicate the parent company’s successful business model across multiple locations, ensuring a consistent customer experience. This is where brand consistency comes to the forefront.

Success in franchising hinges on delivering a unified and harmonious brand experience across all outlets. For example, if you were to walk into a McDonald’s in any part of the world, you would expect the same ambiance, service, and product quality. This uniform experience is a testament to brand consistency.

restaurant, franchise , coffee
Photo by Erik Mclean

Brand consistency not only refers to visual elements such as logos, colors, and store design but also includes communication style, customer service, and the overall quality of goods or services offered. Thus, the importance of brand consistency in franchising is paramount.

Brand identity plays a significant role in making a brand recognizable and memorable. Consistency in brand identity across all franchises enhances brand recall, leading to increased customer loyalty and repeat business.

Customer loyalty is a pivotal element for any business, but for franchises, it holds supreme importance. When customers experience consistency across different locations, their trust in the brand deepens, resulting in enhanced loyalty.

Investment in brand training is a key aspect of maintaining brand consistency. Training programs should strive to instill employees with the brand’s values and mission, ensuring they can deliver the consistent service that is expected. Therefore, the implementation of regular and comprehensive training programs is crucial for the success of a franchise.

Another domain where brand consistency plays an integral role is in digital marketing. With the surge of customers turning to online platforms for their needs, franchises need to ensure that their online presence is reflective of their in-store experience. Consistent messaging and tone across all digital channels, including the website, social media, and email marketing, can significantly enhance the brand’s reputation and visibility.

Lastly, brand consistency contributes to the franchise’s value proposition. It offers a sense of reliability to both the franchisee and the customer. A well-established, consistent brand identity can often simplify the marketing efforts of franchisees, as they can leverage the pre-existing brand recognition and customer loyalty.

In conclusion, brand consistency is a vital ingredient for successful and sustainable franchising. It is instrumental in building trust with customers, fostering brand loyalty, and ensuring the overall success of the franchise. Therefore, businesses venturing into franchising should prioritize maintaining brand consistency across all their outlets.

HOW TO RECRUIT & RETAIN “GEN Z” EMPLOYEES

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It is essential to consider Gen Z key preferences and values. Gen Z employees prioritize meaningful work and a sense of purpose. They are often motivated by opportunities for personal growth, career advancement, and the ability to impact society positively. Providing clear career paths and development opportunities is crucial to engaging and retaining them.


HOW TO RECRUIT & RETAIN “GEN Z” EMPLOYEES

By Johnny Dey

Finding, hiring, and retaining Generation Z employees requires understanding their unique characteristics, preferences, and attitudes toward work. As the newest generation to enter the labor force, Gen Z comprises individuals born between 1997 and 2012. According to the U.S. Department of Labor, as of 2020, Gen Z accounted for around 9% of the labor force, which is projected to grow in the coming years.

To attract Gen Z workers, it is essential to consider their key preferences and values. Gen Z employees prioritize meaningful work and a sense of purpose. They are often motivated by opportunities for personal growth, career advancement, and the ability to impact society positively. Providing clear career paths and development opportunities is crucial to engaging and retaining them.

Gen Z employees also value work-life balance and flexibility. They seek workplaces that offer flexible schedules, remote work options, and healthy work-life integration. According to a study by Ernst & Young, 75% of Gen Z employees believe that a flexible work schedule is essential to achieve work-life balance. Emphasizing work-life balance and offering flexible arrangements can be attractive to Gen Z job seekers.

Gen Z workers are also tech-savvy and expect employers to leverage technology effectively. They are comfortable with digital communication tools, collaboration platforms, and automation. Companies prioritizing technological advancements and providing a digital-friendly work environment will likely appeal to Gen Z candidates.

Gen Z employees also value diversity and inclusivity. They seek companies that foster a diverse and inclusive culture where they can express their authentic selves. Organizations that demonstrate a commitment to diversity, equity, and inclusion through policies, initiatives, and representation are more likely to attract and retain Gen Z workers.

Moreover, Gen Z employees tend to have a robust entrepreneurial spirit. They are interested in opportunities for innovation, autonomy, and creativity in the workplace. Companies that offer a supportive environment for entrepreneurial endeavors and provide platforms for idea sharing and collaboration will likely appeal to Gen Z employees.

In conclusion, attracting, hiring, and retaining Gen Z employees involves recognizing their preferences for meaningful work, work-life balance, flexibility, technological integration, diversity and inclusion, and entrepreneurial opportunities. By aligning company values with these preferences, organizations can better position themselves to attract and retain Gen Z talent in a competitive labor market.

Please note that while the U.S. Department of Labor provides information about the labor force and various demographic trends, specific statistics on the exact number of Gen Z individuals in the labor force may not be available as of my knowledge cutoff in September 2021. It’s advisable to refer to the U.S. Department of Labor or other reliable sources for the most up-to-date statistics.

MANAGING COST OF GOODS: KEY CONSIDERATIONS FOR RESTAURANT SUCCESS

Photo by Pavel Danilyuk

Effectively managing these factors requires a strategic approach that includes proper menu engineering, efficient food distribution, in-season sourcing, optimizing drop size by the distributor, managing contract pricing and rebates, minimizing waste, implementing appropriate menu pricing, and addressing spoilage and shrinkage. This blog explores the importance of managing COGs and their impact on a restaurant’s profit and loss (P&L) while providing insights and statistics from reputable sources.

Managing Cost of Goods: Key Considerations for Restaurant Success
By Johnny Dey

Introduction: Managing the “Cost of Goods” (COGs) is crucial for long-term success in the highly competitive landscape of the restaurant industry. Cost of Goods encompasses various elements such as food costs, the cost of paper packaging, and beverage costs. Effectively managing these factors requires a strategic approach that includes proper menu engineering, efficient food distribution, in-season sourcing, optimizing drop size by the distributor, managing contract pricing and rebates, minimizing waste, implementing appropriate menu pricing, and addressing spoilage and shrinkage. This blog explores the importance of managing COGs and their impact on a restaurant’s profit and loss (P&L) while providing insights and statistics from reputable sources.

Menu Engineering: Reducing SKUs and Optimizing Profitability: Proper menu engineering is critical to managing COGs. By strategically reducing Stock Keeping Units (SKUs) and optimizing the menu, restaurants can streamline operations and enhance profitability. A focused menu simplifies inventory management, allows for better control over purchasing, and reduces the risk of excess food inventory leading to spoilage. According to a study by Cornell University, effective menu engineering can increase restaurant profitability by up to 10%.【1†source】

Efficient Food Distribution: Ensuring Quality and Cost-effectiveness: Partnering with reliable food distributors is vital in managing COGs. Restaurant operators should prioritize selecting distributors who offer competitive prices, timely deliveries, and consistent quality. Optimizing drop sizes by distributor helps reduce transportation costs and minimize the risk of food wastage due to overstocking. Establishing solid distributor relationships can also lead to negotiated contract pricing and rebates, further driving cost savings.

In-Season Sourcing: Freshness, Flavor, and Cost Savings: Emphasizing in-season sourcing of ingredients benefits both the restaurant and its customers. By incorporating seasonal produce into the menu, restaurants can offer fresher, tastier dishes while benefiting from lower prices due to increased supply. In addition, supporting local farmers and suppliers strengthens the community and enhances the restaurant’s sustainability efforts.

Waste Management: Minimizing Loss and Maximizing Efficiency: Waste is a significant contributor to COGs and can harm a restaurant’s profitability. Implementing effective waste management practices, such as accurately tracking inventory, controlling portion sizes, and training staff on proper handling and storage techniques, can help minimize waste. Technology solutions like inventory management systems can streamline these processes and provide valuable insights to reduce waste and increase operational efficiency.

Proper Menu Pricing: Balancing Value and Profitability: Setting reasonable menu prices is essential for maintaining a healthy bottom line while providing customer value. Careful consideration should be given to factors such as ingredient costs, overhead expenses, and competitive pricing in the local market. Striking a balance between profitability and customer perception of value is crucial to attract and retain patrons.

Addressing Spoilage and Shrinkage: Mitigating Losses: Spoilage and shrinkage are persistent challenges in the restaurant industry. By implementing proper inventory control measures, such as First-In, First-Out (FIFO) rotation, rigorous quality checks, and staff training on storage practices, restaurants can minimize the risk of spoilage and shrinkage. Regular monitoring and analyzing these factors can provide valuable insights for making informed decisions to reduce losses.
Impact on P&L: Effectively managing COGs directly impacts a restaurant’s P&L. By optimizing food cost, minimizing waste, and implementing strategic pricing, restaurants can enhance their profitability. According to a survey conducted by the National Restaurant Association, food, and beverage costs typically account for 28-35% of sales in full-service restaurants, making it a significant controllable cost that directly affects the bottom line.【2†source】

Conclusion: Managing the Cost of Goods is critical to running a successful restaurant. By employing effective strategies such as menu engineering, efficient food distribution, in-season sourcing, waste management, proper menu pricing, and addressing spoilage and shrinkage, restaurants can achieve a balance between cost control and providing exceptional dining experiences. By understanding the impact of COGs on the P&L and implementing best practices, restaurants can increase their profitability and maintain a competitive edge in the ever-evolving restaurant industry.

Sources: 【1†source】 Cornell University School of Hotel Administration – “The Impact of Menu Engineering on the Profitability of a Restaurant.” 【2†source】 National Restaurant Association – “Restaurant Operations Report: Food and Beverage Cost”

20 KEY FACTORS FOR FINDING A BETTER LOCATION

Photo by Erik Mclean

A broker specializing in retail/restaurant real estate can be a huge resource in navigating through these puzzle pieces. And the landlords usually pay their fees, making this service free of charge to the business owner.

20 Key Factors For Finding a Better Location
By David Simmonds – Founder & President, RESOLUTE RE

Finding the right location is one of the most important processes you will be engaged in for your business. Like the old adage goes: location, location, location. Many factors go into site selection for your business. In this article, I’ll discuss the factors to consider about the retail space itself.

Size of space needed

• Do you need an end cap, or are you willing to go in-line? Do you need a freestanding location and/or a drive-thru?
• Construction budget
• Anticipated sales projections Rent is always a function of sales, and most businesses want their rents to be between
6%-8% of their total costs to run the business.
• Rent/NNN budget…make sure that you are realistic about what can be achieved in the market/s that you are looking at
and how that compares to your budget
• Do you need referrals for a general contractor/architect/etc? Do you have a prototype for your layout?
• Which kind of tenants do you want to be around or stay away from?

Interior of the space:

• What size HVAC do you need?
• Do you need the space to come with equipment left behind by the previous tenant? 2nd gen restaurant space, for
example, could save a restauranteur a lot of capital. Or could you do new construction or a plain Jane retail space?
For example, if you would do a non-2nd gen restaurant space, how much would it cost to retrofit a space?
• Do you have to have natural gas?
• What size electrical service do you need?
• Do you need a grease trap or a vent-a-hood
• Does your space need to be sprinkled?

Selling yourself to landlords:

• What kind of credit will be going on the lease?
• Are you willing to personally guaranty the lease?
• Where is your source of funding coming from to do this new location?
• Your Resume: Have you worked for a competitor in the past, or do you have existing stores? If so, how long have you
been in business? If not, do you have a resume showing your operations prowess?

Use a professional broker

A broker specializing in retail/restaurant real estate can be a huge resource in navigating through these puzzle pieces. And the landlords usually pay their fees, making this service free of charge to the business owner. When hiring such a broker, engage in a meaty interview process:

* Ask for and check References
* How many similar-type deals has that agent closed in the past week, 30 days, 60 days, and YTD?
* If he works in other commercial real estate verticals, such as office, industrial, land (not related to retail), farms & ranch, medical or investment sales, for example, how much time does that agent spend working in those verticals versus retail/restaurant?

I highly recommend a broker who specializes in the retail/restaurant field. That broker will have the expertise, knowledge, and relationships in the market to get you the best space for your business. It’s an exciting journey you are embarking on…you’ll never forget it!

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About The Author: DAVID SIMMONDS

David Simmonds founded RESOLUT RE in January of 2009 and has since built a massive, international, 3rd-party brokerage platform. RESOLUT RE has 6 offices across Texas (Dallas/Fort Worth, Houston, Austin/San Antonio, McAllen, Midland & El Paso), and serves the great states of Louisiana and New Mexico out of offices in Lafayette, Albuquerque and Santa Fe.

RESOLUT RE represents 68 tenants nationally/internationally. We have the ability to service our clients’ expansion needs anywhere in the United States and up to 130 countries around the globe.

RESOLUT RE markets over 800 projects and exclusively represents over 250 tenants regionally across Texas, New Mexico and Louisiana.

David is a member of the International Franchise Association (IFA) and the International Council of Shopping Centers (ICSC) and received a Bachelor of Arts degree in Economics from Columbia College/Columbia University in New York City.

Press Release – Oath Pizza Franchisee Partner Launches New Fast-Casual, Feel-Good Pizza Concept in El Segundo

Oath Pizza Franchisee Partner Launches New Fast-Casual, Feel-Good Pizza Concept in El Segundo
Press Release supplied by Oath Pizza

El Segundo, Southern California – El Segundo, we have some delicious news for you! Franchise Group Brothers Empire, made up of partners Mandeep Singh, Kulwant Jafal, and Garish Talwar opened a new Oath Pizza location right here, celebrating their Grand Opening on Friday, May 26th. Our team is incredibly excited to bring its feel-good menu and experience to life in such a vibrant hub of Southern California. Oath El Segundo will beautifully highlight the team’s updated brand design, take-out, and delivery-focused prototype, alongside its seamless and rewarding online ordering capabilities. Join us on our mission to inspire happiness under this new and exciting leadership group.

“We could not be more pleased and encouraged by our partnership with Mandeep and his family in bringing Oath Pizza to the Los Angeles community. I have great respect for the roots of elevated pizza, and as a personal hero of mine, hope we are able to live up to Wolfgang’s high standards and proud tradition. Thank you for the opportunity L.A.!” – Drew Kellogg, CEO
Oath was founded to help our guests eat better without having to give up the food we all love most, Pizza! Our flagship store on Nantucket Island was born in 2015, and we have since become known for our award-winning crust: hand stretched (with love!), grilled, and seared in avocado oil. What is Oath? Oath is a team of like-minded individuals that strive for individual excellence, to empower themselves and those around them, and to have some fun! Delicious food crafted by hand selected teams is our vehicle to bring this vision to life. “The crew is ecstatic and eager to provide the tastiest pizza in town. We are convinced that you will fall in love with both our pizza and our service.” – Mandeep Singh, Franchise Co-Owner

Let’s talk about the Oath Experience. Our goal is to provide you with pizza in whatever way works best for you. If you are looking to dine in and hang out with us (yay!), simply walk in, someone from our team will greet and walk you through our menu options. Looking for a quick grab and go? Our experience is designed to be fast paced with our ovens that cook our pies within just a minute and a half… Yes, you read that correctly! We of course offer delivery & pick up options as well. Our recommendation is to place your orders directly through our website or app, so that you can take full advantage of our loyalty program. Delivery is also available from your choice of third party platform: ubereats, doordash, grubhub, and more.
“Oath is about great pizza, pure and simple. As the leader of Oath’s operations, my job is to make the system easy to train, and easy to execute, so that the pizza can shine. Pizza is a happy experience and our mission is to inspire happiness, one pizza at a time. We can’t wait to meet you!” – Dave Jamieson, VP Operations

Oath continues its nationwide expansion through its optimization of the brand and business under the leadership of former Chipotle executives. Oath franchising is now available to applicants nationwide. The opportunity has quickly risen to a top business consideration for its future-forward advantages: a small footprint, simple operation, reliable supply chain, and minimal labor requirements per shift. Oath Pizza’s better-for-you product and brand intersect the billion-dollar-and-growing pizza industry and trillion dollar global wellness market. Want to join the quickly growing team of Franchise Partners? Learn more here.

We always welcome any questions or requests for further information about the opening, and are excited to continue sharing our story with the first (of many!) new locations in this community. Our team is always available to provide interviews, arrange visits to the restaurant, and share what we’re all about. Oath Pizza has not only a unique story, but a unique mission driven by intentional values, and we are eager to share this.

For more information about becoming an Oath Pizza franchisee, please contact: [email protected]
Learn More Here: https://franchisegrowthsolutions.com/listing/oath-pizza/

(FRANCHISE OFFER MADE BY PROSPECTUS ONLY)

When “Common Sense” isn’t so common – Franchising Regulation

Photo by Sora Shimazaki

The American Association of Franchisees and Dealers (AAFD.org) was founded in May of 1992 with its original mission to “Bring Fairness to Franchising” and it hasn’t stopped since. In fact, its “Franchisee Bill of Rights” was promulgated in 1996 and still stands today as the definitive objectives to be achieved by Cherished Franchisees.

When “Common Sense” isn’t so common.
Request for Information – Franchising Regulation – FTC

Original Published Date: May 19, 2023
Author: WorldWise Franchise

Anti-Franchisee lobbying organizations are “worried” and “concerned” that the overwhelming majority of comments to the Federal Trade Commission (Requests for information concerning Franchising) are by Cherished Franchisees concerning many of the issues we have been promoting on behalf of Franchisees are now bubbling to the top.

So much so that they are offering to literally write responses on behalf of those of the same “ilk” that oppose anything that might benefit Cherished Franchisees; you’d expect nothing less from a trade/lobbying organization who’s sole purpose is to oppose fundamental fairness and “Total Quality Franchising” on behalf of Franchisees. “Fair Franchising Standards” is not part of their lexicon. Expected as well when you consider that nearly 50% of the revenue for one particular organization amounts to those monies being used for salaries and benefits for those employed by it.

When inside the beltway of DC, never having to have mopped a floor, cleaned a room, drove a van in a service area, climbed a roof, scrubbed a grease trap, or owned a franchise this is great work if you can get it and the perks are plentiful. Cherished Franchisees don’t have donors ready to write checks so they can meet Friday’s payroll and monthly expenses. Its hard work.

AAHOA, The Asian American Hotel Owners Association (aahoa.com) , is Americas Largest Hotel Organization representing 60% of all hotels owned, 20,000 thousand hoteliers, and some 36,000 hotels. Founded in 1989, their “12 Points of Fair Franchising” strongly state their position as a unified and incredibly viable force to perfect and enhance the franchise model for Cherished Franchisees, its own and others.

The American Association of Franchisees and Dealers (AAFD.org) was founded in May of 1992 with its original mission to “Bring Fairness to Franchising” and it hasn’t stopped since. In fact, its “Franchisee Bill of Rights” was promulgated in 1996 and still stands today as the definitive objectives to be achieved by Cherished Franchisees. The desire, of course, is to accomplish this in conjunction and collaboration with enlightened and fair franchisors who know that happy Franchisees make for the strongest of franchise systems.

CFA, The Coalition of Franchise Associations (thecfainc.com) founded in 2007, was formed with the mission “To leverage the collective strengths of franchisee associations for the benefit of the franchisee community”. The “Universal Franchisee Bill of Rights” outlines the necessary elements of fair franchising. The “Universal Franchisee Bill of Rights” is a hybrid compilation from significant work that has been done by the AAFD, AAHOA, AFA, CFA Fair Franchising Committee, individuals from those prominent organizations, and other friends and supporters of Franchisees. It is the intent that we create a “Universal Franchisee Bill of Rights” that no one organization can claim as their own, but members of the greater franchise community can endorse.

As to the title of this article, “When “Common Sense” isn’t so common” we find the reasoning and rational of those opposed to these organizations as well as what they stand for and promote as being without plain and fairly straightforward common sense. You’ll find posted within this article the stated objectives of each of the organizations and for all intent and purpose, their combination as being a representative sample of “common sense” on behalf of Cherished Franchisees.

To deny that any of the standards and statements made belies clear common sense. Cherished Franchisees know it, franchise attorneys know it, anti-Franchisee trade and lobbying organizations know it, Legislators know it, and of course, the Federal Trade Commission knows it better than most. Thus the FTCs “Request for Information” concerning franchise regulation.

As of the date and time of this writing, there are 248 posts overwhelming in favor of franchise regulation change: (https://www.regulations.gov/docket/FTC-2023-0026/comments)

You’ll note also that many are marked “anonymous” for fear of retribution by their franchisors which unfortunately has proven itself to be true in far too many cases.

Now is YOUR TIME to add your voice, to express your opinions and to be heard by the agency that counts most at this time, The Federal Trade Commission.

We can’t stress the importance of taking advantage of this opportunity. Please submit your comments. Here is the link to submit your comments.

https://www.regulations.gov/commenton/FTC-2023-0026-0001

To look at the full Request for Information, you can see it here:

https://www.ftc.gov/system/files/ftc_gov/pdf/Franchise-RFI.pdf

Should you require any additional information, feel free to contact us directly.

Document Links:

AAFD Franchise Bill of Rights

AAHOA 12 Points of Fair Franchising

CFA – Universal Franchise Bill of Rights

Franchising Strategy: Strategic Business Plan Development

Photo by Tima Miroshnichenko

As with any business, you must have a solid business plan. Do not think that you can start a franchise without a good plan. The plan is a roadmap to how you will operate, how you will reach new franchisees, how you will market your business and must have solid financials. A mistake of a single percentage point on a franchise royalty can easily cost you millions of dollars.


<strong>Franchising Strategy: Strategic Business Plan Development</strong>

Franchising Strategy: Strategic Business Plan Development
By David G Komatz

As with any business, you must have a solid business plan. Do not think that you can start a franchise without a good plan. The plan is a roadmap to how you will operate, how you will reach new franchisees, how you will market your business and must have solid financials. A mistake of a single percentage point on a franchise royalty can easily cost you millions of dollars. It does not seem like a big mistake, when you have a single franchisee. It simply means that the franchisor will make $5,000 less in royalty revenues. But in franchising, we are talking about continuing growth, and this mistake might be multiplied 100 times or more. Other business decisions that a new franchisor will make that could impact long-term profitability include:

• Advertising fees

• Technology fees

• Product margins

• Type of franchise offered (individual, area development, area representative, etc.)

• Organizational structure

• Compensation structure

• Geographic growth strategy

• Territorial rights provided to franchisees

• Reservations of rights for the franchisor

• Franchise Disclosure Documents

Conflicting or ambiguous communications when a franchise is first sold can form the basis for future franchise litigation. The cost of defending any franchise lawsuit, even an inconsequential one, can be enormous. The cost of prosecuting even a “small” franchise litigation lawsuit can easily exceed $100,000 to $200,000, or more.

You must have a solid, coherent Franchise Disclosure Document. An integrated Franchise Compliance Program that stipulates rules and expectations, manages Franchise Disclosure Documents and controls the publishing of all information is extremely important. It is also one of the best investments a franchise company will ever make.

Understanding a franchise agreement

A Franchise Agreement includes all of the key facets, requirements and principles of the franchise, including the privileges and commitments of both parties, the length of time the agreement will last, the territory (if any) granted to the franchisee, and the costs involved and how they are to be calculated.

A Franchise Agreement is the foundation of your business. You must be certain that you understand it clearly before you start to build on it. The following is an outline of some of the key aspects contained in Franchise Agreements.

Every Franchise Agreement needs to be carefully read and you should therefore have your attorney review the Agreement clause by clause with you, to make certain that you understand all of its terms. Franchisees also need to be aware that, while it can be relatively simple to enter into a Franchise Agreement, it may be far more difficult to remove yourself from one. A standard Franchise Agreement is a long-term commitment to a third party (often of six to ten years in length). The Agreement will include stringent requirements which have to be complied with for the full length of the term. Failure to conform to these requirements may in many situations allow the franchisor to terminate the Agreement.

While the strict stipulations of Franchise Agreements are there to protect the interests of all parties and particularly the franchise system, from time to time Franchise Agreements can include or exclude clauses which aim to protect the franchisor.

A provision that any costs involved in defending the use of the trademark should be paid by the franchisee

Immediate rights for the franchisor to cancel without notice if the franchisee misses or delays payment of royalties

Lack of clauses regarding ongoing support, training and development of the business by the franchisor

Limitation of the franchisor’s liability to the franchisee even if the franchisor breaches their requirements to the franchisee

Widely drafted clauses undermining a franchisee’s ‘exclusive’ territory in unwarranted circumstances.

The presence of these clauses will vary between Franchise Agreements. An experienced franchise lawyer will be able to highlight them for you. Some franchisors will not be willing to make any changes to their agreements especially when there are other franchisees already in operation.

Regardless of what you may dislike about some provisions in a Franchise Agreement, it is nevertheless essential that you understand it fully and the requirements it places on you as a franchisee. Careful attention should also be paid to supplementary documents, as these may contain provisions that, if breached, constitute a breach of the Franchise Agreement.

You should also be certain that any pre-contractual statements regarding turnover or other aspects of the business that may have attracted you to the franchise are carried over into the Franchise Agreement or in some other written form.

Grant of Rights

The Grant of Rights sets out the term of the franchise and its renewal provisions. It is important to make certain that the term of the franchise is adequate to allow you to achieve a realistic return on your investment. Renewal provisions need to be looked at carefully along with any renewal fees. They may contain some or all of the following:

Notice of renewal – this is usually required within strict timeframes. If the renewal notice is not given in time, the right to do so may be lost

Payment of renewal fee

Changes to terms of the Agreement by the franchisor upon renewal

Changes to the franchise territory size by the franchisor where the particular Agreement provides exclusive rights to the franchisee

Changes, alterations and improvements to operating practices to meet competitive and other challenges

First options or first rights of refusal for additional franchises.

It is important that the franchisee understands that, more often than not, the right of renewal may in fact be a right in favor of the franchisor. The franchisor often has the ability to reject the renewal if a franchisee has not been performing to set standards.

Ongoing costs and royalties

Many Franchise Agreements include ongoing payments to the franchisor such as:

• Royalties

• Advertising levies

• Mark-ups or margins on products supplied by the franchisors

• Training fees.

There may also be requirement to attend franchise conferences and other meetings. The Agreement should clearly set out the details of what has to be paid and when, including circumstances relating to any deposits payable before securing the franchise.

For advertising and promotion costs, the Agreement should specify when the payment is to be made and to whom, including details of any special banking arrangements. Back-up assistance and assistance are essential to the operation of a successful franchise. Details of the support and training to be provided by the franchisor should be stated in the Agreement, including both initial and ongoing assistance. As well as having your attorney review the Agreement for these provisions, talk to existing franchisees about the level of support they have received.

Initial costs

The Agreement, or often an ancillary document, should set out in full all beginning costs. These may include the initial franchise fee, equipment costs, working capital requirements, fit-out costs, initial training costs and the cost of opening stock.

Premises, leases and mobiles

Lease provisions usually allow the franchisor to take over the lease at the end of the term, and also if the franchisee defaults during the term

Often the franchisor will lease the property itself and grant a sub-lease to the franchisee. You are responsible for paying the rent, so you should ensure the amount negotiated is a fair market rent

Mobile franchises usually contain terms that set out the sign writing and other d�cor required by the vehicles from which the business is operated, and possibly for any major items of equipment

One issue that is often overlooked is the need to ensure that the length of the franchise term coincides with the length of the lease term.

Requirements

Every Agreement should contain clauses setting out the initial and continuing requirements of both franchisor and franchisee

• Examples of franchisee requirements include minimum operating hours, insurance, engagement of staff, and uniform requirements.

• Examples of franchisor’s requirements include maintaining the manuals, providing products, and training

• Records of accounting must be up-to-date, with regular reporting and auditing

• Intending franchisees should pay careful attention to the requirements since breach of any may entitle the franchisor to terminate the franchise.

Intellectual property

Intellectual property is a key element of most Franchise Agreements, specifying legal ownership rights by the franchisor concerning patents, copyright, trademarks, designs and even operating systems. Other relevant laws include the Fair Trading Act and common law rules prohibiting the copying of a business’s identity.

Sale of the franchise

Most Agreements will allow the franchise to be sold during its term, but you should note that as a franchisee your rights to sell the business may be restricted.

• The franchisee may have to give the franchisor the right to buy the business first known as right of first refusal, which in itself can destabilize the value of that business and the goodwill for a selling franchisee

• If the franchisor chooses not to purchase, they may rigorously control the sale process

• The incoming franchisee must be approved by the franchisor

There may be a transfer approval fee, which the franchisee will need to pay to the franchisor when a sale takes place. This is designed to cover the franchisor’s costs involved in training the incoming franchisee.

In some Franchise Agreements, the term of an existing franchise for sales purposes covers only its unexpired remainder, unless the Agreement provides for the franchisor to offer a new Agreement for a full new term.

Termination

Franchise Agreements provide for circumstances in which the Agreement may be terminated in advance of the original ending date. These include:

• Bankruptcy, company liquidation or criminal conviction of the franchisee

• Termination of leases to the franchise premises (where premises retention is important).

Termination provisions should be considered carefully as they are often points of disagreement. There are frequent misunderstandings by franchisees as to what happens at the end of a term and procedures vary from one franchise system to another. However, it should also be kept in mind that if the franchise is operating well and the franchise relationship is a good one, it is likely that both franchisee and franchisor will want to renew the Agreement.

Disputes

Although disagreements between franchisors and franchisees are usually solved through discussion and negotiation, mediation and arbitration are also effective methods for working out disputes and less damaging to franchise relationships than legal proceedings.

Other terms

The Entire Agreement clause is especially important as it usually states that what is contained in the Agreement overrides anything which may previously have been promised unless it is expressly referred to in the Agreement

As a franchisee, you should be certain that anything on which you have relied in selecting your franchise is included in the Agreement in some way

The Definitions section, usually close to the beginning of the Franchise Agreement, contains key definitions. One of the most important is Gross Sales, the figure on which the franchisor’s royalty is usually based. Usually this covers substantially every type of transaction carried out by the business and almost every payment received. Often it will include sales made, whether or not payment has actually been received.

David G Komatz is a seasoned leader and manager and has studied franchising extensively. He is versed in the many aspects of franchising including preparing the manuals and policies used in new franchises.

Be sure to obtain his book “Franchising” available at https://www.amazon.com/author/dgkomatz.

Article Source: https://EzineArticles.com/expert/David_G_Komatz/1543625

http://EzineArticles.com/?Franchising-Strategy:-Strategic-Business-Plan-Development&id=10541277


HOW TO SOLVE THE BIGGEST CHALLENGES OF A HYBRID WORKFORCE

According to Forrester, 70% of U.S. and European companies will pivot to a hybrid work model post-pandemic. What’s more, 75% of CEOs expect their office spaces to shrink, so the space that is retained must be intentionally created with hybrid in mind.

How to solve the biggest challenges of a hybrid workforce

Contributed by BrandPoint

(BPT) – Since the onset of the global pandemic there has been a paradigm shift that work is what you do, not where you do it. As workers increasingly return to traditional offices, the need to transform the space into more dynamic and collaborative business centers grows.

According to Forrester, 70% of U.S. and European companies will pivot to a hybrid work model post-pandemic. What’s more, 75% of CEOs expect their office spaces to shrink, so the space that is retained must be intentionally created with hybrid in mind.

“The problem is that while many American employers have embraced this model for their employees, they have not fully implemented collaborative strategies and the necessary technologies that help workers remain productive, creative and inspired in and out of the office setting,” said Shannon MacKay, general manager of WW Smart Collaboration Business Group, Lenovo.

Adopting the right technologies so employees can seamlessly work in the office, at home or elsewhere is key to the success of hybrid work. When done correctly, it can set an organization up for success: According to a recent Lenovo study, a majority (77%) of employees and IT decision-makers believe that productivity and collaboration tools have made or will make their business more efficient in the long run.

When done poorly it can diminish productivity, culture and ultimately, the workforce: According to the Adobe State of Work Report, 32% of workers (nearly a third) have said goodbye to an employer whose tech was a barrier to their ability to do good work — up from 22% pre-COVID.

Hybrid work will require new ways of collaborating to ensure an inclusive environment that attracts and retains top talent. This is particularly important considering in-person meetings will drop from 60% of total enterprise meetings to just 25% by 2024, according to Gartner’s 2021 Digital Worker Experience Survey.

Unfortunately, the Lenovo study shows large enterprises report an average of three unified communication/collaboration applications in use at their companies. This makes collaboration complex and a daily pain point for workers. Not only does this restrict communication, so many of the important interactions between people that build company culture and teams are lost.

“Hearing the live reactions, or impromptu exchanges going on at the end of the table is the difference between feeling like an equal citizen at a hybrid meeting and feeling like a second class one. What about if those microphones can auto-adjust to the positioning of the participants in the room and upweight the sound of those on the right of the room in the right-hand speaker to make it as realistic as possible for those at home too?” said MacKay.

Purpose-built technology like Lenovo’s new ThinkSmart One, the world’s first Windows-based completely integrated collaboration bar, anticipates the continued growth of hybrid meeting spaces as businesses strive to find innovative ways to work together in a distributed workforce. Designed to easily equip small meeting rooms, the bar offers an exceptional audio-visual through eight microphone arrays with echo and noise cancellation, 15-Watt stereo speakers and an integrated high-resolution camera with wide field of view.

There is no one-size-fits-all solution when adjusting to hybrid work. It is critical for IT leaders to reassess their technologies and best practices to ensure all participants have an equal opportunity to collaborate, share ideas and influence decisions. Companies focused on a successful ‘return to work’ plan must implement customizable technologies to make sure their office setup matches their employees’ needs.

ELECTRIC VEHICLES HELP THIS SARPINO’S USA FRANCHISEE GROW HIS BUSINESS

ELECTRIC VEHICLES HELP THIS SARPINO’S USA FRANCHISEE GROW HIS BUSINESS
Used with permission from Sarpino’s USA

Electric vehicles are helping Sarpino’s USA Franchisee Girmantas Urbonas attract new employees and customers while reducing costs. Based in the Chicago suburb of Downers Grove, Urbonas has prioritized sustainability in his local community by completing deliveries with electric vehicles. While he believes the choice is a worthwhile environmental investment that will create long-term savings and economic efficiencies, there has been an added benefit of going electric.

Recruitment Tool
The vehicles have ended up selling themselves because they are attracting delivery drivers to his business. This is a crucial recruitment tool in today’s competitive labor market.

“I have not had a problem finding delivery drivers. Maybe partly because we pay better than other places. We are also busier than most of our competitors. But the cars also work as an incredible tool for advertising,” said Urbonas.

Electric Vehicles Require Limited Maintenance
Even with hybrid cars, you need to change the oil often, maintain the belts and the engine. “With electric, we replace the batteries every two years, but that’s it. There’s very little upkeep. Plus, with gas cars, there were always complaints among employees. Who was going to put gas in the car? We charge overnight and that’s enough power to last the whole day,” adds Urbonas.

Environmental Impact
“We often post about how many tons of CO2 savings we achieve in one month because of our electric vehicles and their efficiencies,” said Urbonas. “And, because we deliver a lot in the late-night hours, it’s a bonus that these cars are so quiet.”

READ THE ENTIRE ARTICLE HERE:https://sarpinosfranchise.com/franchise/electric-vehicles-help-this-sarpinos-usa-franchisee-grow-his-business/