Macro Methods To Control Food Costs In A Restaurant And Maximize Profits

Photo by Tim Toomey on Unsplash

One way to get better-quality products is by buying local ingredients or those grown locally (naturally). This helps reduce transportation costs, which can lower food cost due to fuel prices—and it also reduces waste since you wouldn’t be shipping food across country lines when there are local farms nearby!

Macro Methods To Control Food Costs In A Restaurant And Maximize Profits
By Gary Occhiogrosso – Managing Partner, Franchise Growth Solutions.

Restaurant owners, chefs, and managers know the value of controlling food costs. But understanding how to manage your restaurant’s food costs can be tricky. This is because so many factors determine what goes on your menu and how much it should cost, from food and labor costs to waste management. Here ais a quick overview on how you can manage your restaurant’s food cost:

Food Cost Percentage
Food cost percentage is the amount of money spent on food divided by total sales. It’s a measure of how much of your sales are going toward the cost of goods, which is used to calculate your profitability.
In addition to being an overall measure of profit margin, food cost percentage also allows you to track discrepancies between weeks and months regarding budgeting. For example, if one month shows a high percentage while another shows a low one, some shifts in staffing or inventory may need addressing before they become problems later on down the line.

Keep Track of Inventory
You must keep track of your inventory. This is the first and most crucial step in controlling food cost. You must know your inventory, its location, and how much has been used or sold. There are several ways to keep track of your supply inventory: a spreadsheet (like Microsoft Excel) or a software program (like QuickBooks or Restaurant 365). You could also use cloud-based inventory management systems such as Restaurant Manager Pro or Inventory Doctor that automatically sync with your POS system.
The benefits of using an automated system include: tracking a cost per item; recording sales by SKU; producing purchase orders based on demand; monitoring stock levels; receiving alerts when stock gets low; comparing product costs against competitors’ prices via price comparison reports; sending out notifications when ordering needs to be done soon because inventory will quickly run out (or vice versa—notifying suppliers that there is excess capacity).

Quality Products
Regarding food costs, the quality of your products is one of the most critical factors. You may be able to save money by buying less expensive ingredients and products, but if they’re not good quality, then you will have wasted your time and money because they won’t taste as good. One way to get better-quality products is by buying local ingredients or those grown locally (naturally). This helps reduce transportation costs, which can lower food cost due to fuel prices—and it also reduces waste since you wouldn’t be shipping food across country lines when there are local farms nearby! Also, local farms tend to use safer pesticides than big corporations because they want their customers happy; nothing makes people mad like finding out that pesticides are used on their food without them knowing about it!

Avoid Waste
Reduce food waste, Recycle food waste.
Recycling programs allow you to turn your leftover food into an asset by turning it into compost or animal feed or donating it to those in need. You can also use recyclable materials and packaging for other items in the restaurant or kitchen, such as cutting boards, aprons, and dish towels. Donate food waste to charity organizations such as homeless shelters, soup kitchens, and food pantries, where it will be used as an ingredient for meals served to those who need them most in our communities. This is helpful from a cost-saving point of view and helps promote community values through charitable giving while helping reduce hunger in America overall! The key is to find a system that meets your needs. For example, if you are a small business owner without an IT department, then a cloud-based solution might be the best choice for you. However, if you have an IT team and can afford software like QuickBooks or Sage 50 US Accounts Plus, then, by all means, use that instead. In addition, you should consider buying local ingredients and products to save money on food costs. They tend to be of better quality because they are grown in the area where people live. This also helps reduce waste since there is no need for shipping across country lines when local farms are nearby!

Use Technology to Manage Inventory and Recipes
The second key to controlling food costs in your restaurant is using technology to manage your inventory and recipes. You can use technology to manage inventory by using a POS system. A POS system tracks sales, manages orders, records customer information, and orders supplies. If you don’t already have one in place at your restaurant, consider getting one before the end of summer because they are beneficial when it comes time for peak season in October (Halloween), November (Thanksgiving), and December (Christmas). Use technology as well when it comes to managing recipes at your restaurant. Recipe management systems allow you to access each recipe anytime via an app or web browser. These programs work on any device with internet access, such as tablets or laptops located in the kitchen area where WiFi connects all these devices. They work together seamlessly even if multiple users operate them simultaneously without slowing down their performance, which means efficiency ratings go up. In contrast, labor costs go down since they no longer need any additional cooks hired just for this task alone since now everyone knows exactly what needs to be cooked next, so no more wasted time spent looking things up!
To restate the top ways to manage the Cost of Goods.

Know your food cost percentage: This should be considered the most important. The food cost percentage is a measurement of how much it costs to make and sell your food (expressed as a percentage). It includes all direct ingredients, packaging materials, labor, overhead, and other expenses associated with preparing ingredients for sale at retail. If your food costs exceed 30 percent of sales, you’re probably losing money on every dollar of revenue generated by your business.

Keep track of supply inventory: Make sure you have accurate records of what you have on hand at any given time to avoid running out unexpectedly and losing customers because they can’t get what they want when they want it! You also don’t want to overstock supplies or make more than necessary if demand is low; that’ll waste money! Please ensure everyone in the kitchen or warehouse knows their responsibilities regarding stocking shelves with new products. In addition, make sure there’s always someone available who understands inventory management software programs (like this one!) so that even if someone leaves unexpectedly due to not knowing how these programs work, there will still be an easy way.

Use compostable materials: Compostable materials are made from organic material that can be decomposed by microorganisms and turned into compost, which can then be used as fertilizer for gardens and farms. Using compostable utensils, plates, and cups at your restaurant or event venue will reduce landfill waste each year to get things done.

Conclusion
As I mentioned up tpo, this is a overview. There are numerous resources on the internet as well as restaurant consultants that assess and recommend a variety of ways to save on food cost and increase profits. While it is difficult to control food cost in a restaurant these simple ways that have proven successful.

The first step is to determine the percentage of your total sales that should go toward food costs. This will give you an idea of how much money you need every month or year to operate at a given profit level.

Next, keep track of supply inventory to keep up with demand and avoid waste by ordering more when needed.

Quality products are also crucial because they will save time (and money) during preparation while providing better flavor profiles at lower prices than similar items sold elsewhere!

Finally, use technology like software platforms to manage recipes and inventory levels without overspending on supplies like employees who take care too long between tasks like chopping vegetables or preparing meatballs.

PRESS RELEASE – ASIAN CHICKEN AND RICE CONCEPT, ROOSTER & RICE, SIGNS FIRST FRANCHISE

Rooster & Rice plans to expand its restaurant business model from 12 locations in 2022 to 16 to 20 locations by 2023. Franchisees benefit from ongoing coaching and company support on everything from site selection, protected territories, third party financing, training, and marketing. Rooster & Rice franchises are currently available in California, Texas, New Jersey, Pennsylvania, and soon to be offered in New York, New Jersey and Connecticut.

FOR IMMEDIATE RELEASE
June 21, 2021
CONTACT: Gary Occhiogrosso
917.991.2465
[email protected]

CHEF-DRIVEN, ASIAN CHICKEN AND RICE CONCEPT,
ROOSTER & RICE, SIGNS FIRST FRANCHISE

San Francisco, California, June 21, 2022 – San Francisco-based, fast-casual restaurant concept, Rooster & Rice, signed its first franchisee, Gore Song.
Song’s plan is to develop at least three Rooster & Rice units in Orange County California.

Built around a simple Thai food favorite, Khao Mun Ghai, Rooster & Rice (with 11 owned and operated locations throughout California and 1 location in Houston, Texas) and its chicken and rice-based menu is redefining the Asian QSR market in the US. Created by chef Tommy Charoen and experienced restaurateur, Bryan Lew, and with backing from the Aroi Hospitality Group (AHG), which includes two founders of Caviar, Rooster & Rice offers a simple, healthy, and easy to execute menu bringing simple and comforting Asian tastes to American consumers.

Gore Song, Rooster & Rice’s first franchisee, was a fan first. “When I lived in San Francisco,” Song reports, “ I would eat at Rooster & Rice all the time. “Rooster & Rice is a satisfying meal anytime of the day, from breakfast, lunch and dinner to a late night snack. I love the menu and the business model and look forward to offering more opportunity for Californians to sample authentic Thai chicken and rice dishes.” In fact, Song adds, ‘the opportunity and scalability of the Rooster & Rice concept had so much potential that we signed on with a multi-unit franchise.”

“Most restaurant brands grow because they have an explosively popular offering or an air-tight operational model that makes them easy and inexpensive to scale. Rooster & Rice is one of very few brands that has both.” Says Bryan Lew, co-founder and CEO. “That winning combination has allowed us to grow rapidly throughout the Bay Area, and we’re finding increasing demand from neighboring markets. Franchising will allow us to meet this growing demand like never before while introducing our fresh, high-quality dishes to new customers across the country.”

Rooster & Rice recently expanded its operation from California to Texas. Their Houston location opened in June 2022. According to Rooster & Rice CFO, Min Park, “Rooster & Rice picked the Houston market for its evolving food scene and community energy.”

7-YEAR-OLD ROOSTER & RICE ASSEMBLES FRANCHISE TEAM

In addition to an already existing team of entrepreneurs with a long track record of success, the company engaged the services of well-known franchise industry experts, Gary Occhiogrosso and Fred Kirvan. They are charged with bringing Rooster & Rice’s simple, low cost and easy-to-model franchise concept to the California and Texas (Houston) markets and eventually franchising nationwide.

“The time is right to bring Rooster & Rice’s category-defining concept to more people.” Says Occhiogrosso. “Rooster & Rice’s mom-inspired, simple but delicious menu proved its worth during the pandemic. Their low overhead comfort-food concept continued to be successful as others fell by the wayside.” He adds. “Rooster & Rice has a proven business model and turnkey system that will allow franchisees to bring a one-of-a-kind concept to their neighborhoods at a time when budgets are top of mind and guests demand good-for-you and flavorful food at a great price.”

FRANCHISES AVAILABLE IN MULTIPLE STATES

Rooster & Rice plans to expand its restaurant business model from 12 locations in 2022 to 16 to 20 locations by 2023. Franchisees benefit from ongoing coaching and company support on everything from site selection, protected territories, third party financing, training, and marketing. Rooster & Rice franchises are currently available in California, Texas, New Jersey, Pennsylvania, and soon to be offered in New York, New Jersey and Connecticut.

For more information on the Rooster & Rice restaurant concept, please visit ownaroosterandrice.com. For information on owning your own Rooster & Rice franchise, please contact Gary Occhiogrosso at 917.991.2465 or via email at [email protected].
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ABOUT ROOSTER & RICE Rooster & Rice is a fast-casual concept originated from the San Francisco Bay Area and specializing in Khao Mun Gai or Organic Thai-Style Chicken Rice. Veteran restaurateur Bryan Lew & Chef Thomas Charoen founded Rooster & Rice. Regularly requested by Tommy Charoen’s fellow chefs after a long day’s work in the luxury kitchens of Las Vegas, Khao Mun Gai began life as a simple comfort dish from Thailand. Though today the dish is available in many different mouthwatering variations, Chef Charoen’s version is a clear standout––the result of years of fine-tuning, inspired by a recipe from his very own mom. Khao Mun Gai has since become the signature offering at Rooster & Rice, a charming, no-frills restaurant concept developed by Chef Charoen and co-founder Bryan Lew. The dish represents the best of Asian street food culture, proving good meals can indeed come in humble packages. Once you try our take on this delectable combination of fragrant rice, poached chicken, and homemade soybean sauce you won’t ever be the same. In 2018, Rooster & Rice teamed up with two former founders of the food delivery app Caviar (which sold to Square in 2016 and now part of Doordash) to expand from the Bay Area into developing a model fit for franchising efforts.

Modern Tech Can Give Restaurants An Edge

It is much more likely that franchisors, with resources already on hand, will be able to promote system-wide improvements for all franchisees in their systems.

Modern Tech Can Give Restaurant Businesses An Edge
By Jeremy Einbinder

Restaurants are continuing to use newer technologies that have the potential to optimize the experience both for the consumer and the business. Anything that improve customer experience and reduce labor costs- which is very important in a tight market- is a win-win.

Franchised Restaurants Set Themselves Apart

All of these innovations are especially important for franchised restaurants and allows them to set themselves apart from other restaurants. For entrepreneurs looking to open restaurant locations, it can be difficult to gather all the technological resources available to improve operations. It is much more likely that franchisors, with resources already on hand, will be able to promote system-wide improvements for all franchisees in their systems. These technological enhancements are wide-ranging and could set off a franchise restaurant boom.

For instance, instead of third-party delivery apps, many customers report a preference for ordering directly from the restaurant itself. It would be beneficial, if possible, for a company to have their own internal delivery app. In addition to building brand recognition, this also helps businesses avoid paying exorbitant fees.

Fred Kirvan, Founder and CEO of Kirvan Consulting, a New Jersey based restaurant optimization and consulting firm said: “At this year’s National Restaurant Show, we observed some notable improvements in tech-driven kitchen equipment aimed at providing a more consistent product to its end-user but much of the new tech seemed to be aimed at employee retention.”

Look But Don’t Touch

Payment technologies which allow for no-contact money transfer can also prove to be crucial, especially since the pandemic. In keeping with no-touch technology, it is becoming commonplace for customers to also access only menus and order without contact, allowing for a much safer environment for everybody. The cost reduction for restaurants can be substantial.

There are also tech payment options for employee payroll. Kirvan noted: “Companies offering early pay options and incentives were the noticeable standouts for me. Employee retention is key when you can consider all the software available for taking orders, you’re going to need people to prepare those orders.

Reservation applications like Eat App, Tablein, or OpenTable allow customers to see available time slots, and book their times at their convenience. In such apps, users simply view the time slots available with the number of seats needed and select one. This takes away any awkward interaction with staff of someone calling the restaurant and asking for a specific time for a reservation, only to realize it’s not available. For the business, it allows much greater flexibility in managing waitlists as well as customer loyalty.

Reducing Friction for the Front and Back of House

For streamlining customer orders, Kitchen Display Systems are very efficient, allowing both customers and kitchen staff to seamlessly log orders, instantly displaying them on screen according to priority. This also makes accommodating dietary restrictions much easier.

Radwan Masri, a 30 year veteran in the hospitality industry and a leading international culinary consultant and franchise expert with Ayy Karamba Hospitality added “The other side of food service tech driven business is FOH & BOH automation. Labor shortage in the service business combined with an increase demand for delivered food has impacted how food orders is being processed from start to end. Self-Serve ordering stations, QR codes scanning procedures. Your order nowadays through a drive through window is not the same as it used to be. i.e. I order in Chicago via a drive through window while my order is being processed by a mom sitting at home in Atlanta GA!”

This type of innovation is incredibly valuable and can easily cut down on unnecessary laborious tasks for employees. In addition, artificial intelligence technologies like Winnow reduce food waste. Using a camera, Winnow “learns” to recognize different foods being thrown away. It then calculates the financial and environmental cost of this discarded food to commercial kitchens. This in turn saves company’s money.

In Conclusion

If franchisees and independent restauranteurs expect to stay relevant and competitive they need to take advantage of these burgeoning technologies. The guest expectation has risen as a result of the pandemic and most guests will give a restaurant one, perhaps two chances to meet or exceed their exceptions. When it comes to the the overall guest experience, using these technologies gives operators a better chance to succeed.

Does Your Franchise Program Contain the Elements of a Top Franchise?

Here are 10 elements that you will find in the top performing franchise programs. If you are a franchisor and want to enhance your franchise performance, make sure these are a part of your franchise operation.

Does Your Franchise Program Contain the Elements of a Top- Franchise?

By Ed TeixeiraFranchise Expert, Author, Franchise Executive and Former Franchisee with 40 years of Franchise Industry Experience.

Ever wonder what sets the top franchise brands apart from the rest? There is a big difference between the indicators of a good franchise program and how the franchisor got to that stage. Whether a franchise system has 10, 100 or 1,000 units there are certain practices that separate the top franchise brands from the rest.
Here are 10 elements that you will find in the top performing franchise programs. If you are a franchisor and want to enhance your franchise performance, make sure these are a part of your franchise operation.
 
1. Stick to your franchisee profile
Have a franchisee profile and when franchise candidates do not fit the profile, say no! If using brokers, then remain in control of the franchise sales process.

2. Be candid with prospective franchisees
Provide prospective franchisees the tools they need to be a successful franchisee.

3. Have an effective training program, evaluate it, and continue training
Top performing franchisors have an effective training program that continues as an on-going activity.

4. If the franchise program needs adjusting, then do it
If certain marketing programs, products or services are not delivering the results then make changes.

5. Franchisee profitability must be a priority
The structure of the franchise program both operationally and financially must provide franchisees an opportunity for success that does not require extraordinary performance. If the franchisees follow the program and do not earn an ROI commensurate with their original investment, then the franchise is flawed. There must be balance between the earnings of the franchisor and its franchisees.
 
6. Franchisor leadership must be fully engaged in the franchise operation
Franchisor executive leadership must be totally involved in the franchise so that there is total awareness of successes and failures. There is no room for “surprises” when it comes to franchise operations. Whatever the forum, franchisee feedback must flow to franchisor leadership.

7. Solicit Franchisee input for important operational and marketing decisions
Whether through a Franchise Advisory Council, advertising committee or other representative body use them as a sounding board before making major operational decisions.

8. New products and services should be evaluated and measured by select franchisees before introducing
Obtain objective results from these franchisees, which will enable you to obtain a franchisee system buy-in when implemented.

9. Measure franchisee results on a regular basis
Use key performance indicators (K.P.I.s) to measure franchisee performance on a scheduled basis, whether monthly or quarterly. This enables a franchisor to know how its franchisees are performing.

10. Protect the integrity and standards of the franchise program
It is critical that the franchisor uphold the standards of the franchise. The franchisees that follow the program deserve it and the customers that use the product or services provided by the franchisees are entitled to consistency. Franchisors that do not protect their brand are not respected by their franchisees.
When franchisors have these elements in their franchise program, they can feel confident their franchise brand will be a top performer.

About the Author:
Ed Teixeira Franchise Expert, Author, Franchise Executive and Former Franchisee with 40 years of Franchise Industry Experience.Ed is a recognized franchise expert with over 35 years experience in the franchise industry. He has served as a corporate executive for franchise firms in the retail, manufacturing, healthcare and technology industries and was a franchisee of a multi-million dollar home healthcare franchise. Ed is the author of Franchising From the Inside Out and The Franchise Buyers Manual. He has participated in the CEO Magazine Roundtable Meetings with business leaders from around the country and spoke at a number of venues including the International Franchise Expo and the Chinese Franchise Association in Shanghai, China. Over the course of his career, Ed has been involved with over 1,000 franchise locations and launched franchise concepts from existing business models. Ed can be contacted at 631-246-5782 or [email protected].

5 TOP ITEMS YOUR SMALL BUSINESS NEEDS ON ITS CYBERSECURITY TO-DO LIST

No matter the size of your business, you can take practical steps to help defend against cyberattacks, which will save your company time, effort and money in the long term.

5 top items your small business needs on its cybersecurity to-do list

(BPT) – If you run a small to medium-sized business, you may think your risk of cyberattacks is slim to none. But just because your business is smaller and you have your data stored on-premises does not exempt you from risk. According to the Ninth Annual Cost of Cybercrime Study by Accenture, 43% of cyberattacks are now aimed at small businesses — but only 14% of those businesses are prepared to defend themselves. Since the pandemic, cybercrime has increased by 600%, according to Embroker.com. And the cost of cyberattacks — from business disruption and lost data to system downtime, damage to your company’s reputation and even legal liability — is higher than ever. Cyber defense needs to be a major component of your business strategy.

What can your business do to help prevent these attacks in the first place?

Types of cyberattacks

It helps to understand where cybercriminals are most likely to strike, which is at most companies’ biggest point of vulnerability — the human factor. The Ponemon Institute’s State of Cybersecurity Report has identified the most common types of cyberattacks on small businesses:

  • Social Engineering/Phishing (57%): This can take the form of an email that appears to be from a trusted source, like a co-worker or supervisor, asking for help and requesting you click a link or download something.
  • Compromised/Stolen Devices (33%): Devices without sufficient security safeguards in place can be vulnerable.
  • Credential Theft (30%): Hackers obtain usernames and passwords to access accounts. Having strong, unique passwords and multi-factor authentication to access accounts can help prevent unauthorized access.

Strategies to safeguard your business

No matter the size of your business, you can take practical steps to help defend against cyberattacks, which will save your company time, effort and money in the long term.

Here are 5 tactics that should be on your cyber defense checklist:

1. Educate your employees about security best practices

Make sure everyone in your business understands common cyberthreats, and is well trained on how to identify typical phishing and social engineering scams. In addition, help remote employees secure their home networks by offering training on setting up secure Wi-Fi.

2. Keep business and personal devices separate

Especially as many employees continue working remotely all or part of the time, reduce security risks by emphasizing the importance of everyone in your organization using only company devices for work purposes.

3. Beef up security measures for employee accounts and network access

Require only strong, unique passwords for employee access, as well as implementing multi-factor authentication practices for an extra layer of protection.

4. Get a unified software platform for security and patch management

Make sure your entire system is more secure by using a single, effective software platform that can manage identity, access and devices in the cloud — as well as managing security upgrades and patching. For example, JumpCloud offers IT admins at any business the ability to control and manage a wide variety of configurations with Zero Trust security to secure your organization.

JumpCloud provides an easy, frictionless solution for small to medium-sized business requirements to hedge against increasing cyberthreats, with several security features to help your business improve its security posture, including:

  • Multi-Factor Authentication
  • Single Sign-On
  • Device Management
  • Zero-Trust
  • Patch Management

Even better, JumpCloud lets customers use all premium features for free, for up to 10 users and 10 devices.

“Any business owner today needs to be aware of and take active measures to protect against cyberattacks,” said Benjamin Garrison, technical evangelist at JumpCloud. “For any size business, JumpCloud provides an effective solution, all in one place.”

5. Monitor for security breaches

In case of a cyberattack, your business will recover and overcome the loss much more quickly the earlier you can detect the problem. Set up a system for frequent monitoring of your network for any potential breaches, and keep working to defend against them with regular updates and trainings for all staff.

Don’t wait until a security breach happens to get serious about cyber defense. Being proactive about the security of your business will be well worth it to defend everything you’ve created.

JumpCloud gives IT admins a single cloud directory platform to secure all their users in any device environment, wherever work happens. Visit JumpCloud.com to learn more.

5 Digital Media and Entertainment Habits in 2022

Photo by Brandpoint

5 Digital Media and Entertainment Habits in 2022
By Brandpoint

(BPT) – Consumers have more options for digital media entertainment than ever before, but what kind of content are they looking for, how are they finding it and how are they interacting with it? Each year, Deloitte – a global professional services organization – surveys consumers to answer these questions.

In its latest report, titled “2022 Digital Media Trends, 16th edition: Toward the metaverse,” Deloitte surveyed consumers globally and found there is a growing preference for more personalized, interactive, and social experiences, especially among younger generations. Below are five key findings that underscore this trend.

1. Consumers are tired of chasing content

Despite the sizable content budgets of streaming video on demand (SVOD) services, consumers are growing more frustrated with SVOD content discovery and subscription fees. SVOD services often require consumers to juggle multiple subscriptions at increasing costs. But on social media platforms, content discovers the user, offering free passive and interactive experiences with near-infinite streams of personalized content that are continuously refined.

2. SVOD services struggle to attract and retain subscribers

SVOD providers face greater pressure to attract and retain subscribers who have become savvier about chasing content and managing their subscription costs. The average churn rate (the rate at which consumers have cancelled, or both added and cancelled, a service during the past six months) in the United States remains consistent at 37% across all paid SVOD services. In the United Kingdom, Germany, Brazil, and Japan, the average overall churn rate is closer to 30%. In an effort to compete, consumers may find media companies diversifying their approach, offering ad-supported tiers and bundles, or pairing premium content with more immersive experiences.

3. Growing popularity of user-generated content

Short-form and user-generated social video feeds are incredibly engaging. Nearly half (46%) of U.S. consumers say they watch more user-generated content online than they did six months ago. Fifty percent (50%) also say they always end up spending more time watching user-generated content online than they had initially planned. This figure jumps to 70% among the youngest generation, Gen Z. About four in 10 (41%) U.S. consumers surveyed spend more time watching user-generated video content online than TV shows and movies on video streaming services, a sentiment that increases to about 60% among the younger generations (Millennials and Gen Zs).

4. Social media usage continues to rise across generations

In the U.S., 81% of social media users use social media services daily, and 59% use these services several times a day. Across all five countries surveyed, Gen Zs, Millennials, and Gen Xers are consistently more likely to say they use these services. Also, 70% of U.S. respondents say they follow an influencer online, and more than half of U.S. Gen Zs and Millennials surveyed say online personalities influence their buying decisions.

Social media platforms are also affecting consumer spending habits. About 53% of U.S. respondents and around 40% in the U.K., Germany, and Japan say they see ads on social media for products or services they were searching for, a figure that jumps to 72% in Brazil.

5. Younger consumers prioritize interactive experiences

Younger generations who have grown up with smartphones, social media, and video games prefer entertainment experiences that are more social and interactive. User-generated social media streams and social video games may meet their needs better than streaming video.

According to the report, Gen Z respondents prefer playing video games as their favorite entertainment activity in all five countries. In the U.S., Gen Z and Millennial gamers play the most, logging an average of 11 and 13 hours per week, respectively.

Looking to the future

As streaming video audiences juggle more subscriptions and higher costs to chase entertainment, social media is free and available anywhere, anytime.

Deloitte’s report suggests that to prepare for the next generation of digital entertainment, streaming video companies should think hard about how people socialize around entertainment. Will younger generations and the generations to follow them dismiss entertainment that isn’t social or interactive in some way? Or will the passive and somewhat isolated experience of streaming video always offer a meaningful form of entertainment? Only time will tell.

To learn more about the 2022 Digital Media Trends, 16th edition: Toward the metaverse survey, visit Digital Media Trends for the full report.

Trends Affecting The Restaurant Industry In 2022

Photo by Alex Haney on Unsplash

According to the National Restaurant Association, Wholesale food costs were up 7.9 percent in 2021, and hourly labor costs were up 8.6 percent for the year.

Trends Affecting The Restaurant Industry In 2022
By Gary Occhiogrosso

Like many industries, COVID 19 greatly affected the restaurant industry. Since it was unable to operate normally for an extended period due to the lockdown and other restrictions imposed by the government, the industry faced a significant setback in 2020 that, for many, continued into 2021.

Lasting Restaurant Industry Trends in 2022
As we are coming out of the most significant pandemic in generations, restaurant owners still face many challenges operating their businesses. That said, I believe the most effective & positive trend in the industry is how restaurants of all sizes now embrace technology. Much of the technology, such as apps, third-party ordering, and direct online ordering, has been used for several years. Still, it took Covid 19 to force the industry to exploit its use to a fuller extent. This adaptability of technology is paving the way for recovery and growth in 2022. By the end of 2022, the food industry expects to reach $899 billion in sales.

Home Delivery System
Another trend carrying into 2022 is restaurant delivery. Food delivery services became immensely important but brought unique challenges. Trust of the food handling process, delivery methods, and demand for contactless transactions became front and center for those using restaurants for home delivery. Remembering that more than 900,000 people died in the U.S. makes the ongoing situation a long-term consideration for food service workers, field workers, and other employees related to the field.

Labor Shortage
From servers to cooks, and other restaurant workers to agriculture and the meatpacking production workforce, labor shortages still significantly affect the industry and the cost associated with running a restaurant—the number of employees willing to work is such a critical situation that many restaurants are forced to operate with shorter hours and fewer days. In addition, continuing trucker shortages and delays in delivery have created congestion in restaurants’ delivery processes, causing some restaurants to modify their menu.

Supply Chain and Food Supply
Supply chain issues also raised multiple problems for restaurant owners, from fresh produce to meats to paper products such as coffee cups, straws, and takeaway containers. As a result, restaurant owners continue to experience shortages and increasing prices as we approach the second quarter of 2022.

Taylor Morabito, the owner of New York’s famed Friend of a Farmer restaurant, said, “While labor shortages have begun to improve, I think the biggest challenge the industry currently faces is the drastic increase in food cost, specifically within the world of poultry, meat & fish.

Products that used to cost $11 or $12 a pound have doubled &, in some cases, nearly tripled in price. Unfortunately, with the current supply chain issues & rising inflation, I believe that restaurant owners & management will be navigating around this particular challenge for quite some time.”

According to the National Restaurant Association, Wholesale food costs were up 7.9 percent in 2021, and hourly labor costs were up 8.6 percent for the year.

“Vaccinated Only” Restrictions Lifted
The “No Vax, No Entry” restrictions are changing in major cities like New York. The easing of regulations resulting from vaccinations worldwide and people following social protocols has finally started to move the restaurant business towards the pre-pandemic normal.

Over 68% of the American population has received complete vaccination. The fact is; the vaccinations led the government to lift restrictions allowing people to sit and enjoy meals in a pre-pandemic style.

Digital Work Models
The past two years have completely changed the way people think and function. The pandemic has also altered people’s expectations of the restaurant business. With contactless payment methods and online orders, people have become more dependent on technology than before. To survive during the pandemic and shutdowns, restaurants offered enhanced discounts as many customers shifted to online or app ordering. However, in 2022, many customers still expect restaurants to continue discounting, extra reward incentives, and other programs to connect to their favorite eateries.

Digitalization has helped all types of industries in different ways. Like other industries, the food industry gained numerous benefits by shifting to a digital working model. It helped them reduce costs and increase performance. With restaurant workers quitting jobs in significant numbers and business owners struggling to retain them, digital technology became helpful with recruiting, retention, and reducing the number of employees required to service the guest.

Regarding the data-driven trends in the industry, Fred Kirvan, the founder of Kirvan Consulting, a New Jersey based restaurant consulting firm, stated, “Now more than ever, it’s vital that you analyze the data available to ensure your business is fully optimized. As an example, valuable information exists within your point of sale to help you determine what changes could streamline your menu offerings. Streamlining your menu offering could result in improved profitability, the need for less staff, and fewer items from your distributor, so you’re using more of what you do use. But, so often, I find that business owners aren’t using the data to drive the decisions that could help them navigate these challenging times.”

The Restaurant Industry Impacts America’s GDP
Since the restaurant industry contributes significantly to America’s economy, one cannot ignore its difficulties for the past two years. Unfortunately, the food industry is still working to recover the losses. Still, unless there is a recurrence of Covid, restaurant sales in 2022 are trending in a very positive direction.

The United States Census report stated that the ongoing pandemic had damaged the sales of restaurants and bars up to $280 billion. Even though the restaurants, eateries, and bars managed to follow all protocols, the various mandates negatively impacted the entire food industry’s economy. Therefore, restaurateurs look to 2022 as the turnaround year.

Conclusion
Technology became a crucial answer in addressing issues restaurants faced during the pandemic. The tech-savviest operators shifted their menu online and increased delivery, which allowed them to stay open. However, to continue the positive trend in 2022, we need to address inflation, supply chain, and labor issues. Overall the first quarter of 2022 is proving to trend in the right direction, demonstrating the resiliency of our industry.

Sources:

GLOBAL FRANCHISE
Key takeaways from the 2022 State of the Restaurant Industry report | Global Franchise

RESTAURANT DIVE
7 restaurant trends that will define 2022

WORLDOMETERS
United States

Franchisors Shouldn’t Confuse Franchisee Validation with Endorsement

Photo by Kenny Eliason on Unsplash

Successful franchisee validation is so important, it’s common for most franchisor development staff to be aware who their best franchise validators are. Franchisor staff might even recommend which franchisees to contact, because some franchisees don’t want to be bothered while others are flattered to offer their feedback.

By Ed Teixeira

It’s an established fact that to develop a franchise system the franchisor needs to have franchisees who will validate the value of the franchise, including franchisor services, support and quality of the franchise program.

Most of the literature that offers advice to prospective franchisees states that the most valuable source of information on a franchise system is from existing franchisees. In fact, it’s often said that franchisees help sell new franchises as much as franchise development staff and brokers.

Successful franchisee validation is so important, it’s common for most franchisor development staff to be aware who their best franchise validators are. Franchisor staff might even recommend which franchisees to contact, because some franchisees don’t want to be bothered while others are flattered to offer their feedback. I recall a franchisee who was often critical of our franchise support, yet surprisingly was one of top franchise program validators.

It’s important to recognize the difference between franchisee validation and using franchisees to endorse the franchise brand. When a franchisor utilizes existing franchisees in ads or social media to endorse and promote the franchise brand there can be risks. For example, I recall an incident when one of the franchisees in our franchise system helped to obtain a prized national account contract. For his efforts, he was granted a financial benefit from the specific National Account revenues. However, as a further show of appreciation, the franchisor President had the franchisee thanked in a marketing piece and on the franchise web site. A few months later, a dispute led the same franchisee to file a lawsuit against us. It’s one lesson I’ll never forget.

Although franchisors may utilize their franchisees to market its products or services to customers, its different from having their franchisees actively promote and endorse its franchise opportunity.

When it comes to franchisee validations and endorsements, a franchisor should:

Expect franchise candidates to contact a franchisee in an ad for validation. This means that franchisee must remain satisfied with the franchise and franchisor support and services.
When using a franchisee for an endorsement avoid statements that may represent an earnings claim. For example, ‘I’ve made lots of income from this franchise.”
Be wary of how franchisee advertising funds are being used. Using ad funds that single out certain franchisees could cause other franchisees to be upset by publicizing certain franchisees.
In franchise locations visited by customers who could become prospective franchisees the franchisor should promote the franchise opportunity by having tri-fold brochures describing the franchise opportunity and signage to announce the business is franchised.
When recruiting franchise candidates be sure to recognize the difference between positive franchise program validation and using existing franchisees to endorse and promote the franchise opportunity. In the case of franchisee endorsements, there is always the possibility that the franchisee if disgruntled, could be embarrassing to the franchise program.

About the Author: Ed Teixeira
Ed Teixeira is a recognized franchise expert with over 35 years experience in the franchise industry. He has served as a corporate executive for franchise firms in the retail, manufacturing, healthcare and technology industries and was a franchisee of a multi-million dollar home healthcare franchise. Ed is the author of Franchising From the Inside Out and The Franchise Buyers Manual. He has participated in the CEO Magazine Roundtable Meetings with business leaders from around the country and spoke at a number of venues including the International Franchise Expo and the Chinese Franchise Association in Shanghai, China. Over the course of his career, Ed has been involved with over 1,000 franchise locations and launched franchise concepts from existing business models. Ed can be contacted at 631-246-5782 or [email protected].

Franchisor Focus: The Franchise Development Process Must Be an Unbroken Chain

A successful franchise development process can be compared to a chain that consists of links that hold a sprocket or wheel together while they run. If one link in the chain is broken it can stop them from running like the franchise development process being interrupted.

Franchisor Focus: The Franchise Development Process Must Be an Unbroken Chain
By Ed Teixeira

When it comes to growing a franchise network, there are fundamental steps that every franchisor should have in place if they expect to grow their system with qualified franchisees.

Successful lead generation and an effective franchise development team are only part of the requirements needed to achieve system growth, along with components needed to attain positive franchise system growth. These other elements in the franchise development process in combination with lead generation and an effective franchise development team can be compared to links in a chain.

A successful franchise development process can be compared to a chain that consists of links that hold a sprocket or wheel together while they run. If one link in the chain is broken it can stop them from running like the franchise development process being interrupted.


(Click to enlarge diagram)

Franchise development chain diagram
The links in the franchise development chain:

1. Profitable franchisees. If franchisees aren’t profitable, it will be difficult for prospective franchisees to obtain positive validation. Even if the franchisor can have positive franchise growth unless the majority of franchisees are profitable it will only be a matter of time before the franchise prospect realizes the situation.

2. Positive franchisee satisfaction. The franchisor must must be aware of its franchisee satisfaction levels. Using their satisfaction surveys and obtaining personal feedback its essential that franchisors know how satisfied their franchisees are with their franchise. If there is negative feedback regarding franchisor support or other issues, they should be corrected ASAP.

3. Effective franchise development team. Whether the franchisor has in-house franchise development staff, uses brokers or employs a combination of both the development team must be experienced and effective. This requires that the results of the franchise development team are competent and achieve results.

4. Positive system growth. The franchisor should be achieving either positive franchise system growth or at least is not losing franchisees except in the case of a startup franchise. Prospective franchisees can be concerned when a franchisor has negative franchise growth or no growth at all.

5. Productive lead generation. It’s necessary that the franchisor is generating sufficient franchise leads for the franchisor team to work. Depending upon the franchise It can take 100 to 200 franchise leads to complete a franchise transaction. Without enough franchise inquiries or leads it can be difficult to recruit qualified franchise candidates.

6. Adhere to franchise qualification standards. Every franchise prospect should be properly qualified and able to meet the standards of the franchisee profile. Without adhering to the proper standards for qualifying its franchise leads there is a risk of granting a franchise to a poorly qualified individual.

7. Maintain Franchisee Engagement. When a qualified franchise candidate is found it is important that the franchisor representative maintain close contact with the candidate and respond to their concerns and questions. When engagement is not maintained the franchise candidate can lose interest in the franchise opportunity.

The franchise development process is akin to links in a chain if one link is broken the chain stops working. When franchisors follow the proper franchise development process it can lead to successful franchise system growth however, when one step in the process is not followed it can result in a lack of franchise growth.

About the Author:
Ed Teixeira is a recognized franchise expert with over 35 years experience in the franchise industry. He has served as a corporate executive for franchise firms in the retail, manufacturing, healthcare and technology industries and was a franchisee of a multi-million dollar home healthcare franchise. Ed is the author of Franchising From the Inside Out and The Franchise Buyers Manual. He has participated in the CEO Magazine Roundtable Meetings with business leaders from around the country and spoke at a number of venues including the International Franchise Expo and the Chinese Franchise Association in Shanghai, China. Over the course of his career, Ed has been involved with over 1,000 franchise locations and launched franchise concepts from existing business models. Ed can be contacted at 631-246-5782 or [email protected].

Guests Are Back: How The Restaurant Industry Has Changed Forever – And For Good

The guests are back: 77% of U.S. consumers in Lightspeed’s poll are dining out at least once a month or more, with 40% dining out more than two to four times a week, and 30% saying they are dining out more than they were before COVID, taking advantage of what they’ve missed.

Guests are back: How the restaurant industry has changed forever – and for good

(BPT) – In this new era of hospitality, technology is driving customer retention, automation and efficient food costing, which have all become key to profitability. The pandemic forced restaurants to adapt to not only a new, leaner business model but new consumer behavior as well. With customers opting for alternatives to dine-in, restaurants adapted to build solutions to offer takeout, delivery and curbside pickup options. Meanwhile, restaurants are struggling with staffing challenges, government mandates and dynamic reopening in different regions.

In a recent Lightspeed and OnePoll survey of Global hospitality merchants, 90% feel that technology has helped their business survive the last two years, and 92% feel their business is more efficient today than it was one year ago. Peter Dougherty, GM, Lightspeed Hospitality, offers three ways tech is reshaping the hospitality industry:

1) Once seen as a job killer, automation will save an understaffed industry.

In a recent JobList survey of 13,000 hospitality employees, nearly half said they had left their job for good, and a third said they were done with the industry. This aligns with Lightspeed’s U.S. research which shows 55% of operators struggling to retain staff.

Amid this shortage, restaurant operators and customers are seeing the value in automation technology. This means saving time by automating functions like taking orders or processing inventory with a solution like Lightspeed Restaurant. Lightspeed found that 67% of hospitality merchants in the U.S. see more automation as the best way to combat employee turnover, 50% plan to utilize some form of automation technology within the next two to three years, and another 50% also see a future with more flexibility for hospitality employees.

2) Guests’ behavior drives technology, but also staff shortages.

The guests are back: 77% of U.S. consumers in Lightspeed’s poll are dining out at least once a month or more, with 40% dining out more than two to four times a week, and 30% saying they are dining out more than they were before COVID, taking advantage of what they’ve missed.

QR codes, once seen as outdated tech, were one of the big winners of distanced dining. And with restaurants and bars more short-staffed than ever, guests are suddenly more comfortable ordering through a QR code while a smaller floor staff maintain a level of guest service. When it comes to U.S. consumers dining out, ordering through a QR code (21%) or contactless payments (31%) made them feel “safer.”

But this rabid return has had its consequences: 62% of hospitality professionals in the U.S. report that guests have been more demanding, and 40% said they were tipping worse. 48% of U.S. merchants say “more patience and empathy” from guests would help them retain staff.

3) Technology helps merchants diversify their business.

The pandemic forced a tremendous amount of change in the hospitality industry, with 90% of U.S. merchants surveyed noting they feel that technology has helped their business survive the last two years.

When asked what technology had the biggest positive impact on their business, nearly half of merchants (47%) noted online ordering; a habit once relegated to urban millennials that became a necessity during COVID-19. Lightspeed’s survey found that 37% of U.S. merchants have brought their online ordering technology in-house to avoid third-party fees, and 60% say guests are still ordering more takeout than before COVID.

Looking ahead to the future, 78% of the merchants surveyed see online ordering technology vastly improving in the next two to three years, which will likely be a time of consolidation and automation for the industry, as stand-alone players will struggle to compete with larger integrated solutions.