Tag: culture

THE CONCEPT OF RADICAL TRANSPARENCY – Pros & Cons

Posted on by Franchise Strategist

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As we continue to evolve in a digital and interconnected world, radical transparency is likely to become a more integral part of organizational practices, shaping the future of how businesses and governments operate.

THE CONCEPT OF RADICAL TRANSPARENCY – Pros & Cons
By Gary Occhiogrosso, Founder at Franchise Growth Solutions

Radical transparency is a management philosophy that has redefined the traditional boundaries of information sharing within organizations. Characterized by an open approach to sharing organizational processes and data, it significantly alters the decision-making landscape and information dissemination methods. The rise of the internet and technological advancements have propelled this concept into various realms, including governance, politics, software design, and business, making it a critical aspect of modern organizational culture.

Historical Development and Impact of Technology
Initially, radical transparency was more of an ideal than a practical approach. However, with the advent of the digital age, it has become increasingly feasible and, in many cases, necessary. The proliferation of digital tools and platforms has facilitated a level of openness that was previously unattainable. For example, radical transparency has enabled new forms of citizen engagement and accountability in governance, reshaping how governments operate and interact with the public​​​​.

Application in Business and Organizational Settings
In the business world, radical transparency manifests in various forms. It ranges from sharing financial details and strategic decisions to open discussions about challenges and failures. Companies like Bridgewater Associates exemplify this by recording meetings for training and maintaining a transparent culture around decision-making processes. This openness builds trust within the organization, leading to a more engaged and committed workforce​​​​​​.

Advantages of Radical Transparency
The benefits of adopting radical transparency are manifold. It fosters a culture of honesty and accountability, leading to more ethical business practices. By sharing successes and failures, organizations build trust among employees and their stakeholders, including customers and investors. This approach can also lead to better decision-making, involving a broader information base and perspectives​​​​.

Challenges and Considerations
Implementing radical transparency has its challenges. The biggest concern is finding the right balance between openness and privacy. Not all information is suitable for open sharing, especially concerning sensitive personal data or proprietary business information. Additionally, there is the risk of information overload and misinterpretation, which can lead to confusion and inefficiencies​​​​.

Ethical and Legal Implications
Ethical and legal considerations play a crucial role in implementing radical transparency. Organizations must navigate the complexities of what should and should not be shared, ensuring compliance with legal standards and ethical business practices. This includes respecting privacy laws, intellectual property rights, and other regulatory frameworks​​.

Conclusion
As a management philosophy, radical transparency offers a paradigm shift in how organizations operate and communicate. While it presents numerous benefits in fostering a culture of openness and trust, it also requires careful consideration of privacy legal and ethical boundaries. As we continue to evolve in a digital and interconnected world, radical transparency is likely to become a more integral part of organizational practices, shaping the future of how businesses and governments operate.

HOW TO ACHIEVE SUSTAINABLE GROWTH AS A FRANCHISOR

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By emphasizing these facets, franchisors can build a network that is not only financially successful but also resilient in the face of market fluctuations and challenges. This strategy leads to a mutually beneficial relationship between the franchisor and franchisees

HOW TO ACHIEVE SUSTAINABLE GROWTH AS A FRANCHISOR.
By Gary Occhiogrosso Founder, Franchisor and Consultant to Start-Up & Emerging Franchisors

Introduction

The journey to achieving sustainable growth in the franchising industry demands a well-balanced and carefully considered approach. This journey should be approached with the mindset of a steady, enduring progression rather than a hurried dash. The temptation to rapidly expand by selling numerous franchises can be enticing, yet it’s essential to recognize the dangers of overextending. Such rapid expansion often leads to stretched resources and potential compromises in quality and support. Sustainable growth, in contrast, focuses on a more measured development. It prioritizes providing comprehensive support, thorough training, and consistent guidance for each franchisee. This approach is not just about expanding the number of franchises but ensuring that each one is set up for success, thereby contributing positively to the overall health and reputation of the franchise brand.

In the ever-changing and competitive realm of franchising, those franchisors who adopt responsible business practices truly set themselves apart. These individuals are the vanguards of a franchise culture characterized by integrity, transparency, and a commitment to long-term success. Adopting this responsible approach to franchising means building and nurturing a community of professionals. These professionals are not just business operators; they are individuals committed to making a significant, positive impact on the lives and successes of their franchisees. This culture of responsibility and support is critical in fostering a healthy, sustainable franchise system.

As a leader within this dynamic industry, I aim to embody and demonstrate practical and ethical franchise growth principles. This commitment extends beyond just the present landscape of franchising. It also sets a precedent and provides a roadmap for future franchisors. It’s about laying down a foundation that future generations can build upon, ensuring the sustained health and growth of the franchising sector. This vision is about business growth and cultivating a legacy of responsible and successful franchising practices that benefit all stakeholders involved, from individual franchisees to the larger business community.

For new franchisors, key strategies include:

1. Marketing for New Franchisees: Developing a strategic marketing plan to attract the right franchisees is crucial. This involves understanding the target market and using the proper channels to reach potential franchisees who align with the brand’s vision and values. By implementing a well-crafted marketing strategy, franchisors can attract ideal franchisees who resonate with the brand’s ethos. This helps build a network of dedicated and motivated franchise owners but also aids in establishing a strong, recognizable brand presence in the market.

2. Territory Consideration: Careful planning of territories is essential to avoid market saturation and to provide each franchisee with a fair opportunity to thrive. This involves demographic research and an understanding of the local market demands. Judiciously allocating territories prevents market oversaturation and fosters healthy competition. It ensures that each franchisee has a fair chance to capture and grow their market segment, which is crucial for their individual success and the overall health of the franchise network.

3. Selecting the Right Franchisees: Choosing franchisees with the financial capability, attitude, and skills is essential. This selection process should involve thorough vetting and interviews to ensure alignment with the franchise’s goals and culture. Choosing the right franchisees is the most critical aspect. It’s about finding individuals who are not just financially capable but also align with the franchise’s vision and operational philosophy. This alignment helps maintain consistency in service quality, customer experience, and brand integrity across different locations.

4. Matching Mindset and Corporate Culture: Ensuring franchisees share the franchisor’s mindset and corporate culture is vital for long-term success. This involves clear communication of the brand’s values and expectations and a robust support system to maintain this alignment. Ensuring franchisees embody the franchisor’s mindset and culture is fundamental to long-term success. When franchisees and franchisors are on the same page regarding business values, customer service, and operational standards, it leads to a harmonious and productive network. This unity is essential in facing market challenges and adapting to changes while maintaining a solid brand identity.

Conclusion:
Focusing on critical aspects such as strategic marketing, careful territory planning, selective franchisee recruitment, and alignment with corporate culture is pivotal for franchisors aiming for sustainable growth. This approach not only ensures the stability and prosperity of the franchisor but also significantly benefits the franchisees. By emphasizing these facets, franchisors can build a network that is not only financially successful but also resilient in the face of market fluctuations and challenges. This strategy leads to a mutually beneficial relationship between the franchisor and franchisees, where both parties contribute to and reap the rewards of a thriving business. Ultimately, this approach results in a franchise network that is successful in the short term and positioned for sustained growth and industry leadership in the long run.

TOP 10 TIPS TO PREVENT & MINIMIZE CONFLICT IN THE FRANCHISE RELATIONSHIP

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By adhering to the sage advice and expert strategies elucidated in this article, franchisors and franchisees can set themselves on a path toward forging enduring, mutually beneficial relationships. Fortified by open channels of dialogue and a shared commitment to brand excellence.

TOP 10 TIPS TO PREVENT & MINIMIZE CONFLICT IN THE FRANCHISE RELATIONSHIP
By: Franchise Growth Solutions “Think Team”

Introduction
Often hailed as a beacon of entrepreneurial opportunity, Franchising represents a dynamic and mutually beneficial business model. It empowers individuals with the ability to own and operate their enterprises while leveraging the reputation, support, and proven systems of an established brand. The allure of Franchising lies in its potential for financial prosperity, independence, and a shortcut to business success.

However, this promising landscape is not without its challenges. Amid the promises of prosperity, there looms the specter of conflict, a formidable hurdle that can jeopardize the harmony of the franchising relationship. If left unaddressed, these conflicts can potentially sour the franchising experience for both franchisors and franchisees, resulting in financial setbacks, reputational damage, and strained partnerships.

In the intricate realm of Franchising, conflict prevention and resolution are paramount. Successful franchisors and franchisees recognize that addressing disputes proactively is essential to fostering a thriving and enduring business partnership. In this article, we will explore expert strategies gleaned from the experiences of seasoned professionals to equip you with the knowledge and tools necessary to navigate the labyrinthine landscape of Franchising while ensuring that disputes remain at bay.

1. Select the Right Franchise Partner
Preventing conflicts in Franchising begins with the initial selection of franchise partners. Franchisors and franchisees should undertake thorough due diligence to ensure their values, goals, and expectations align. Utilize keywords like “franchise partner selection” and “franchise compatibility” to emphasize the importance of this step in the franchise relationship.

2. Clear and Comprehensive Agreements
One of the most critical aspects of conflict prevention in Franchising is the creation of clear and comprehensive franchise agreements. These documents should outline all terms, conditions, and expectations, leaving no room for ambiguity. Use keywords like “franchise agreement clarity” and “comprehensive franchise contracts” to stress the importance of this step.

3. Effective Training and Support
A well-trained and supported franchisee is less likely to encounter issues. Franchisors should provide thorough training programs and ongoing support to ensure franchisees fully understand the business model, operational procedures, and brand standards. Keywords such as “franchisee training” and “ongoing support in franchising” can highlight the importance of this aspect.

4. Open Communication Channels
Establishing open and effective communication channels is crucial for conflict prevention. Franchisors and franchisees should feel comfortable discussing concerns, sharing ideas, and seeking solutions. Utilize keywords like “franchise communication” and “open dialogue in franchising” to emphasize the need for open lines of communication.

5. Regular Performance Reviews
Regular performance reviews help identify potential issues before they escalate into conflicts. Franchisors should conduct assessments to gauge franchisee performance and adherence to brand standards. Keywords like “franchise performance evaluations” and “performance reviews in franchising” can underline the importance of this practice.

6. Mediation and Dispute Resolution
Despite the best efforts, conflicts may still arise. Franchisors should have mediation and dispute resolution mechanisms to address disputes swiftly and fairly. Use keywords like “franchise dispute resolution” and “mediation in franchising” to emphasize the importance of these processes.

7. Adaptability and Flexibility
The business landscape constantly evolves, and franchisors and franchisees must be adaptable and flexible to thrive. Keyword phrases like “flexibility in franchising” and “adapting to market changes” can stress the importance of adapting strategies and operations to prevent rigidity conflicts.

8. Legal Counsel
Franchisees and franchisors should seek legal counsel from professionals experienced in franchising law to protect their rights and obligations. Utilize keywords such as “franchise legal advice” and “franchise attorneys” to underscore the importance of this expert guidance.

9. Respect for Brand Standards
Franchisees must uphold the brand’s standards and identity. Franchisors should emphasize the importance of brand consistency to prevent conflicts related to brand image and customer experience. Keywords like “brand standards in franchising” and “brand consistency” can highlight this aspect.

10. Periodic Review of Franchise Agreements
The business landscape and legal regulations can change over time. To prevent conflicts, franchisors and franchisees should periodically review and update their agreements to remain compliant and relevant. Use keywords like “franchise agreement updates” and “legal compliance in franchising” to stress the importance of this practice.

Conclusion
In the dynamic world of Franchising, conflicts have the potential to cast long shadows, obscuring the path to success for both franchisors and franchisees. If left unattended, these conflicts can take a heavy toll financially and erode the trust and goodwill that form the bedrock of any fruitful business partnership.
However, the silver lining amidst these challenges is that conflicts need not be an inevitable part of the franchising journey. Conflicts can be tamed and even prevented from taking root through a judicious blend of foresight, proactive communication, and a steadfast commitment to addressing issues as they arise.

By adhering to the sage advice and expert strategies elucidated in this article, franchisors and franchisees can set themselves on a path toward forging enduring, mutually beneficial relationships. These relationships, fortified by open channels of dialogue and a shared commitment to brand excellence, are resilient and poised to flourish in the ever-evolving landscape of Franchising. In doing so, they can unlock the true potential of Franchising – a vehicle for entrepreneurial aspirations, growth, and prosperity that stands the test of time.

As we navigate the complex and exciting terrain of Franchising, let us remember that conflicts, while a formidable challenge, need not be an insurmountable one. With the right strategies and a dedication to collaboration, we can build a future where Franchising thrives as a model of harmony, opportunity, and success for all involved parties.

10 TIPS TO HELP YOU BUILD AND MAINTAIN A WINNING CULTURE FOR YOUR RESTAURANT.

Posted on by Franchise Strategist

Photo by Rene Asmussen

The magic woven by a good culture is subtle yet profound. It’s the invisible thread that ties the hearts of the staff to the establishment, fueling a sense of ownership and pride in being part of a larger, meaningful narrative. This sentiment is palpable to the patrons, who are not merely looking for a meal but an experience that warms the heart and nourishes the soul.

10 TIPS TO HELP YOU BUILD AND MAINTAIN A WINNING CULTURE FOR YOUR RESTAURANT.
By Dom Hemingway

In the restaurant industry, creating a distinctive niche entails more than just a unique menu. The very essence of the culture embedded within the restaurant’s walls often makes a lasting impression on the palette of the patrons. A positive and enriching work culture can transform the dining experience, crafting an ambiance where employees and guests thrive. This symbiotic relationship between a restaurant’s culture and customer experience underpins a successful business.

A welcoming culture in a restaurant acts like a magnet, pulling in a loyal customer base and passionate and dedicated employees. This magnetic culture is often reflected through the interactions between the staff, the quality of service, and the overall vibe of the establishment. Each individual, from the chef to the waitstaff, contributes to the narrative of the restaurant, and it’s this collective narrative that either enchants or dissuades customers from returning.

The ten pearls of wisdom outlined here are geared towards assisting you in nurturing and preserving an inviting, warm, and collaborative culture within your restaurant venture. This endeavor is not a one-off task but a continuous growth, adaptation, and rejuvenation journey to keep the restaurant’s spirit fresh and appealing. Investing in a positive culture lays down the foundational stones of an authentic brand identity that resonates profoundly with your employees and cutomers.

Creating a culture that celebrates every individual’s unique contribution, values open communication, and strives for service excellence can significantly elevate the stature and appeal of your restaurant. Such a culture in your restaurant fosters a community of satisfied customers and a dedicated, happy workforce. The tips provided below are a compass to guide with the cultivation of a culture that’s as enriching and delightful as the items on your menu.

1. Recruit Passionate Individuals:
Hiring individuals who share your love for the culinary arts and excellent customer service is the cornerstone of a vibrant restaurant culture. Look for passion and a willingness to learn during the recruitment process.

2. Foster Open Communication:
Encourage a culture where feedback flows freely between the staff and management. It promotes transparency, helps in addressing issues promptly, and nurtures a sense of belonging.

3. Invest in Training and Development:
Continuous learning is critical. By investing in your staff’s training and development, you are enhancing their skills and showing that you value their growth.

4. Celebrate Achievements, Big and Small:
Recognition goes a long way in boosting morale and fostering a positive work environment. Celebrate the big and small milestones to keep the spirits high.

5. Promote Work-Life Balance:
The demanding hours of the restaurant business can take a toll. Promoting a work-life balance shows that you care about your employees’ well-being, which nurtures a positive culture. .

6. Engage in Team Building Activities:
Team-building activities are a fun and effective way to foster camaraderie and a cooperative spirit. They can range from simple outings to engaging workshops.

7. Maintain High Standards of Professionalism:
Upholding a professional atmosphere while keeping the environment warm and friendly is a delicate balance that can set the tone for your restaurant’s culture.

8. Be Adaptive to Change:
The restaurant industry is ever-evolving. Being open to change and adapting to new trends or feedback can keep your restaurant culture dynamic and appealing. .

9. Invest in Community Engagement:
Establishing a presence in the local community by engaging in social causes or local events can create a positive image and foster a sense of pride among your staff.

10. Maintain a Clean and Safe Environment:
Ensuring your restaurant is a clean, safe, and enjoyable workplace is fundamental. It reflects respect for both your employees and your patrons.

Summary:

Embarking on the journey of integrating these invaluable tips can significantly contribute to cultivating a restaurant culture that emerges as a source of joy and motivation for your staff while acting like a magnet that irresistibly draws in your clientele. This invigorating atmosphere is a testament to the harmonious co-existence of passion, professionalism, and a penchant for creating memorable experiences. A robust and positive culture is akin to a backstage pass, offering a glimpse into the core values and ethos that propel a restaurant toward the pinnacle of success, making it a cherished spot for both the ones who serve and those who savor.

The magic woven by a good culture is subtle yet profound. It’s the invisible thread that ties the hearts of the staff to the establishment, fueling a sense of ownership and pride in being part of a larger, meaningful narrative. This sentiment is palpable to the patrons, who are not merely looking for a meal but an experience that warms the heart and nourishes the soul. When the staff is happy, motivated, and engaged, it reflects in the quality of service, the enthusiasm in their interactions, and the genuine smiles that greet the customers. This aura of goodwill and camaraderie envelops the clientele, enticing them to return to the delightful experience and to become part of a community that appreciates and celebrates good food in good company.
Moreover, a vibrant culture within a restaurant acts as a catalyst for innovation and excellence. It fosters a conducive environment for the staff to continuously learn, grow, and contribute their unique flavors to the restaurant’s identity. This amalgamation of diverse talents and ideas often leads to a menu that’s as dynamic and engaging as the team behind it.

Furthermore, it cultivates a fertile ground for receiving and acting upon feedback from the staff and the patrons, which is crucial for the restaurant’s evolution and staying relevant in the ever-evolving culinary landscape.

Learn more about creating a great restaurant culture at FRANCHISE GROWTH SOLUTIONS

EMPOWER YOUR EMPLOYEES: 7 STEPS TO EXCELLENCE IN CUSTOMER RELATIONS

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Photo by iMin Technology

Businesses can ensure that their employees are well-prepared to handle customer interactions and motivated to go above and beyond in their roles. An empowered employee is a company’s most valuable asset in building and maintaining lasting customer relationships.

EMPOWER YOUR EMPLOYEES: 7 STEPS TO EXCELLENCE IN CUSTOMER RELATIONS
By Gary Occhiogrosso

Employees often act as the face of a company, bridging the gap between brand promise and customer experience. Their interactions, knowledge, and problem-solving abilities determine customer satisfaction. Thus, businesses must ensure that their workforce is empowered, equipped, and enthusiastic. Here’s a structured approach with actionable steps and examples to make this vision a reality:

1. Provide Essential Tools:
* Actionable Step: Regularly audit your team’s tools and technology to interact with customers.
* Example: If your business relies heavily on customer support calls, invest in high-quality headsets, noise-canceling technologies, or software that offers easy access to customer data.

2. Offer Comprehensive Training:
* Actionable Step: Organize monthly training sessions that cover product updates, communication skills, and problem-solving techniques.
* Example: For a company launching a new software product, ensure that your customer service team undergoes intensive training. This allows them to address queries and issues effectively.

3. Grant Autonomy in Decision-Making:
* Actionable Step: Establish a framework where employees have a certain degree of freedom to make decisions without always seeking higher approval.
* Example: If a customer is unsatisfied with a purchase, train and trust your frontline employees to offer solutions like discounts, refunds, or replacements without going through a lengthy approval chain.

4. Establish a Feedback Loop:
* Actionable Step: Create platforms where employees can share their insights, challenges, and suggestions regarding customer interactions.
* Example: Host weekly or bi-weekly meetings where team members can discuss customer pain points and brainstorm ways to enhance the customer experience.

5. Recognize and Reward Empowerment:
* Actionable Step: Set up a system to recognize and celebrate employees who showcase exemplary problem-solving skills and customer service.
* Example: Introduce an “Employee of the Month” program focusing on customer service champions, granting them tangible rewards and public acknowledgment.

6. Foster an Open Culture:
* Actionable Step: Encourage team members to communicate their needs, whether tools, resources, or training, to ensure they can perform their roles effectively.
* Example: Set up a suggestion box or a digital forum where employees can voice their needs and ideas without hesitation.

7. Simulate Real Scenarios:
* Actionable Step: Conduct workshops simulating challenging customer interactions, allowing employees to practice their skills.
* Example: Role-play a scenario where a customer is irate about a late delivery, enabling the team to navigate the situation and find a suitable resolution.

By incorporating these steps, businesses can ensure that their employees are well-prepared to handle customer interactions and motivated to go above and beyond in their roles. An empowered employee is a company’s most valuable asset in building and maintaining lasting customer relationships.
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This article was researched and edited with the support of AI

THE ART OF FRANCHISE ONBOARDING: EFFECTIVE WAYS TO INTEGRATE NEW FRANCHISEES

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Photo by: tumsasedgars

Onboarding new franchisees effectively is critical to creating a successful, scalable, and sustainable franchise system. It fosters a consistent brand experience across all locations, contributes to franchisee satisfaction, and drives profitability for the franchisor and franchisee.

The Art of Franchise Onboarding: Effective Ways to Integrate New Franchisees

The success of a franchise system hinges not only on the concept of the business itself but also on the seamless integration of new franchisees into the system. Onboarding new franchisees is intricate, requiring the right blend of knowledge transfer, relationship building, and operational acclimatization. This article outlines the best practices and recommended steps to implement an effective franchisee onboarding process.

Introduction to Franchisee Onboarding
Franchisee onboarding is a systematic process that educates, trains and assists new franchisees in operating their franchise effectively. It is an integral part of franchise growth and longevity, where a well-implemented onboarding process can lead to higher franchisee satisfaction, better brand uniformity, and improved profitability.

The Franchisee Onboarding Process

*Pre-boarding Stage:
The onboarding process begins even before the franchise agreement is signed. The pre-boarding phase includes sharing information about the franchise, its culture, operating procedures, and expectations. The franchisee should also be introduced to the franchise’s leadership team and other franchisees. This stage establishes the groundwork for a successful partnership.

*Franchisee Training:
An extensive training program should be scheduled once the franchise agreement is signed. Training usually occurs 45 to 30 days before opening the new franchise. The training should cover operations, marketing, human resources, customer service, and financial management. Training can include classroom sessions, online learning, and on-site training at an established franchise location.

*Site Selection and Setup:
The franchise company should provide support in choosing the right location and setting up the store or office. This includes guidance on layout and design, procurement of necessary equipment and supplies, hiring of staff, and any required local licensing or permits.

*Grand Opening Assistance:
Franchisors should support the franchisee’s grand opening. This could include marketing and public relations assistance, on-site support from the franchisor’s team, and guidance for dealing with any operational issues that arise.

*Ongoing Support:
Even after the grand opening, the franchisor should provide ongoing support to the new franchisee. This might include regular check-ins, updated training materials, marketing support, and help solving operational problems.
Performance Evaluation: Regular performance evaluations are critical for franchisee success. The franchisor should conduct performance reviews to provide constructive feedback and advice for improvement. This could be through formal evaluations or more informal check-ins.

Best Practices in Franchisee Onboarding

* Establish clear communication:
Franchisors should ensure regular, open lines of communication with their franchisees.

* Customize the training:
Not all franchisees have the same background or skills, so the training should be tailored to the franchisee’s needs.

* Mentorship program:
Assigning a mentor from the existing franchisee network can provide guidance, help answer questions, and ease the transition process.

* Provide a comprehensive operations manual:
An operations manual should be provided to every new franchisee. This manual should cover all aspects of running the franchise, from daily operations to marketing strategies and HR procedures.

* Encourage peer learning:
Encourage new franchisees to learn from the successes and challenges of their peers. This can be facilitated through franchisee conferences, online forums, or scheduled learning sessions.

By adopting these best practices and methods, the franchise system can ensure that new franchisees are set up for success, boosting the overall performance of the franchise.

Conclusion
Onboarding new franchisees effectively is critical to creating a successful, scalable, and sustainable franchise system. It fosters a consistent brand experience across all locations, contributes to franchisee satisfaction, and drives profitability for the franchisor and franchisee.

Getting New Franchisees Off to a Great Start

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GETTING FRANCHISEES OFF TO A GREAT START…The likelihood of a franchise owner “going rogue” when a company is transparent in its expectations lessens. Franchisees know what is expected of them. 

Getting New Franchisees Off to a Great Start
Prepare them for business ownership through the onboarding and training process.
By Gary Occhiogrosso – Managing Partner of Franchise Growth Solutions, LLC.
Photo by Perry Grone on Unsplash

When training new franchisees, there is a term that is used regularly but has received a lot of criticism “Onboarding” Many Franchisors believe that the “onboarding process” begins once a candidate is awarded the franchise. I coach this process is a different way. At Franchise Growth Solutions we know that the onboarding process begins from the very first interaction the company has with the franchise prospect.

Getting to the Goal

That said, let’s take a step back and first explore the goal of proper onboarding. In my opinion, the main focus is to create value for the brand in the minds eye of the candidate. Without value and respect for the brand, all the training in the world will not produce a franchisee capable of living up to his or her full potential as the operating franchisee.
Although franchisee training is often seen as a means to an end because of how quick paced it is and how much information is packed into training sessions, in and of itself training is certainly not the sole answer in producing quality franchisees. Through the years I’ve trained franchisors to understand that in order to successfully orientate a new franchisee; Mission, Culture and Core Values of the brand must be communicated to and embraced by the franchisee. Here again I cannot emphasize enough that franchisors must start building value and respect for the brand during the recruitment phase. It is during that time, potential franchisees and the franchisor should engage in meaningful, mindful conversation so that the franchise candidate understands what is expected of them and the Franchisor should understand what the franchisee expects in return. It’s a simple (but not easy) process that can lead to rejecting a candidate and losing the deal. However, trust me when I say, losing that candidate is a far better outcome than bringing the wrong franchisee into the system only to wreak havoc, compromise brand standards and lobby additional, otherwise satisfied franchisees into their negative mindset.
Successful onboarding and training requires transparency, consistency and follow up.

The likelihood of a franchise owner “going rogue” when a company is transparent in its expectations lessens. Franchisees know what is expected of them. In addition, the Franchisor’s support personnel should be out in the field in front of the franchise owner, coaching, counseling and working with the franchisee to achieve optimum results, financially as well as making sure the business is providing options consistent with the franchisees lifestyle goals. Supplying ongoing training that places resources within reach of the franchisee is not only vital at the onboarding phase but throughout the lifecycle of the business relationship.

Initial Training & Support

This approach helps franchisees adapt as the brand grows and systems evolve. Preparing franchisees to deal with the issues that may come up along the way is key to building a successful franchise system. Ultimately solid onboarding and training should expose the franchisee to detailed information so the franchisee knows what the company expects and they can live up to the “Brand Mission”. Initial and ongoing training should support the idea that following the system is the most important aspect leading to the success of the business. This approach puts franchisees in a better position to make sound decisions concerning the business with little outside assistance and with little room to “reinvent the wheel”.

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Franchisees need to be held accountable for holding the same high standards as the franchisor. In order to do this, your company culture, value proposition, training program, operations manuals, job aids and other franchisor supplied tools should be carefully develop, tested, reviewed and updated as necessary. The onboarding process and training program is never “done”. As the franchisor it is you job to insure that franchisees have access to the tools and support needed to grow and thrive.
Get new franchisees off to a great start through a sound onboarding process that starts at the first hello. Recruit and vet your candidates thoroughly, be certain they are a fit for you brand culture and buy into your mission statement. Provide them with the tools and support needed to navigate system changes as they occur. Give the franchisees the foundation they need to grow, develop, and succeed as business owners. An excellent franchise system, built this way from the start makes it easier for franchisees to overcome challenging situations as they occur, and they will occur.
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About the Author:
Gary Occhiogrosso is the Managing Partner of Franchise Growth Solutions, which is a co-operative based franchise development and sales firm. http://www.frangrow.com
Their “Coach, Mentor & Grow Program” focuses on helping Franchisors with their franchise development, strategic planning, advertising, selling franchises and guiding franchisors in raising growth capital.
Gary started his career in franchising as a franchisee of Dunkin Donuts before launching the Ranch *1 Franchise program with it’s founders. He is the former President of TRUFOODS, LLC a 100+ unit, multi brand franchisor and former COO of Desert Moon Fresh Mexican Grille. He advises several emerging and growth brands in the franchise industry
Gary was selected as “Top 25 Fast Casual Restaurant Executive in the USA” by Fast Casual Magazine and named “Top 50 CXO’s” by SmartCEO Magazine. In addition Gary is an adjunct instructor at New York University teaching Restaurant Concept & Business Development as well Entrepreneurship. He has published numerous articles on the topics of Franchising, Entrepreneurship, Sales and Marketing. He is also the host of the “Small Business & Franchise Show” broadcast in New York City and the founder of http://www.FranchiseMoneyMaker.com