Acai Express – Is an Acai Bowl Franchise ideal for you?

It would help if you had in mind that, when entering the franchise world, you will spend long hours and you have to put in hard work.

Is an Acai Bowl Franchise ideal for you?
By Veronica Lopez Siverio

Going into the franchise world can be tricky. That’s why you should ask yourself a series of questions before deciding if this system fits you.

We made a list to guide you:

1. Am I willing to work with other people’s established systems?
Franchises have become popular in the business world, according to multiple marketing firms. One of the perks of owning a franchise like Acai Express is that they already have a successful and proven system. If you are someone that wants to create your strategy or policy, franchising might not be right for you.

2. “Why am I doing this?”
It would be best if you chose a business that you are passionate about and that you can see yourself involved in a long time. Do you consume acai? Are you in agreement with the processing and components of the merchandise? If the answer is “yes,” then this is the right franchise for you.

It would help if you had in mind that, when entering the franchise world, you will spend long hours and you have to put in hard work. Therefore, if you are not passionate about the business you choose, you will feel overwhelmed.

3. Do you understand the financial and legal implications of purchasing a franchise?
Every country has different laws and regulations for franchises; consequently, you must educate yourself on them. Also, having a franchise lawyer explain to you every detail of both state and federal laws is adequate, ensuring that you informed yourself before making a purchase.

Every franchise cost varies; that’s why you should acquire a financial advisor.

4. Do you have enough money?
The initial investment to start a franchise can go from thousands to millions of dollars. Although franchises like Acai Express offer a reduced risk when investing, it’s essential to keep in mind that you might need to have the extra money in case anything happens.

Questions you should ask the acai bowl franchise owners:

1. Will the franchisor Acai Express help me find a location?
You should already have an idea of where you want to locate your franchise. One of the factors that probably made you want to enter the business is the thought of how well the store would do in a specific area. At Acai Express we can help you find the best area for your trailer or store.

2. How financially stable is the franchise?
You can ask the company to show you revenue results and examples of how your business could grow year-to-year. Additionally, this is the way for you to know if the company is willing to show you a financial proof of their success.

3. How did the Acai Express franchise start?
You must know the story of how this company came to be. Typically, this way, you can see how much compromise the owner has with the product and what made him franchise it.

4. What makes me a good fit for your franchise?
This question lets you know if the franchise did their homework on you to see if you would make a good fit on their system. It’s crucial that the company you choose its selective with whom they pick to be a part of their team. You can ask them why they selected you and question them for specific traits, not general.

5. How long does it take for the franchise to be up and running once we sign?
Usually, one of the perks of going to business with a franchise like Acai Express is that you will set quickly; usually, it takes between four months to a year to open the sore.

Although the way to success may be faster than other companies, building your clientele can take more than a year, so you have to be patient and work hard.

Acai Bowl Franchise:

If you have thought about going into a franchise, asking yourself these questions can help you decide and be prepared.

As we already stated, the franchise business, like Acai Express, can be a fast road to success If you are passionate about acai fruit, organic products, or fresh meals, Acai Express might be the right fit for you.


Using Technology To Build Your Brand

It’s essential that you develop a strong marketing strategy, which should include goals, tactics, and measurements. Having a plan can maintain you on a set course with an established style, and it can help you track your development

Using Technology To Build Your Brand
By Veronica Lopez Siverio
Photo by Austin Distel on Unsplash

It’s widely known that technology and social media can basically “make or break” a brand. Every business owner has to think about ways to adapt the media to their company or restaurant.

A successful company does not see technology as only a way to brand itself or reach more audiences, but also to discover new ways of doing business.

How Digital Marketing Can Grow Your Audience
When a company is starting, usually, it doesn’t have a big marketing budget. Consequently, you have to be very wise about how you are going to spend it.

Communication is essential in the business world, therefore having an active social media presence can help your business, explains the Forbes Agency Council. Social media platforms like Instagram, Twitter, and Facebook are the best tools a company can use to track their audience, engagement, and growth.

Using platforms like Hootsuite, Google Analytics, and SEM Rush, marketing teams can strategize on content for social media and measure audiences, social media progress, engagement, and traffic.

It’s essential that you develop a strong marketing strategy, which should include goals, tactics, and measurements. Having a plan can maintain you on a set course with an established style, and it can help you track your development.

Now, the audience can be very visual. For that matter, it’s crucial that the content you portray on social media or your website be visually compelling. Meaning it should be thought out, planned, edited, it has to have a pattern, and it should always represent your brand and its identity.

Also, creating an outstanding website will contribute to your online presence. For a website to be successful, it should be user-friendly, optimized for search engines, updated every few months, and it has to be mobile responsive.

A platform that has an excellent performance is Google Ads. You can track conversions regarding how many people visited your page, from which outlets they were referred, and if they filled out an email subscription form.

Using Technology to Increase Productivity
For starters, using technology can increase productivity. Applying different software to specific departments of your company can help you see where you spent your time. It can help develop a productive filing system, and it makes communicating much simpler.

For example, cloud-based applications like DropBox can accelerate productivity by being accessible from different devices and locations at the same time.

Another critical element of a successful business is handing an excellent customer service experience. Soft ware like Customer Relationship Management (CRM) can contribute to data analysis to benefit the company’s interaction with current and potential customers.

There are many applications that great companies have adjusted to their needs and help them boost both productivity and efficiency.

Also, the use of mobile technologies has increased over the last few years. Using this technology can as well improve productivity and efficiency. For starters, these mobile devices can contribute to a happier staff. As many experts say, happy employees can be more productive, and this can minimize staff retention percentage.

This technology helps employees complete a wide range of tasks because they can do them from any location. The technology achieves more things, getting done, creating more significant opportunities for companies to grow and be even more successful.
Acai , franchise, profit
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SUBWAY – A Bite Of The Sandwich From Both Ends?

According to a NY Times interview with Ms. Husler, she said her boss tasked her with specific instructions to find things wrong. “I was kind of his hit man,” she said. Ms. Husler went on to say that Mr. Patel considered his own interests when determining which stores were to be sent into arbitration.

A Bite Of The Sandwich From Both Ends?
By Gary Occhiogrosso – As seen in

Like a “Player/Manager” of a baseball team, there are often conflicts that never seem to settle and resolve. The recent news that Subway, and it’s “Development Agents” are allegedly “pushing out” other smaller Subway operators is not unlike the player/manager deciding to bench a good teammate so he can get more playing time. As a 35-year veteran of the franchised restaurant industry, I know I am not alone in my opinion. You can’t play both sides of the fence then expect not to run up against motives that may sometimes appear to be questionable.
Subway has grown to its behemoth size by employing a program whereby some franchisees are also sales agents and operational support personnel for the parent company. They are titled “Development Agents.” On the surface, it seems like a good idea. It seems to make sense to appoint brethren franchisees to help build out territory by recruiting new owners and then assist them in setting up their shops and growing their business.

Cutting the Sandwich Business Into Pieces
Subway divides its roster of sandwich shops into more than 100 regional territories. These territories are controlled in part by a development agent. The development agents are responsible for recruiting new franchisees and finding & approving buyers for existing shops. As compensation for this sales effort, they receive a portion of the upfront franchise fee for a new shop or transfer fee if it’s the sale of a current location.

Also, for a share of the company’s royalty fee, they are obligated to visit shops and conduct shop audits focused on operational compliance. This inspection task is carried out through the use of inspectors — known as field consultants. The question of conflict comes up when you consider that many of the development agents are also franchisees themselves. As this is the case, it’s hard to separate the idea of running their own shops, and be responsible for inspecting shops which directly compete with them. The question of motive grows more plausible when you add in the fact that these development agent’s shops are self-inspected by their own paid staff members.

Is Rapid Growth Always a Good Thing?
Consider the history of Subway’s voracious appetite for growth and the lack of exclusive territories granted to their franchisees. In my opinion, all franchised units regardless of the brand, should have a protected territory. These protections help prevent the parent company from encroaching on the trade area of an existing operator and hurting their sales. This protection is not the case with many Subway franchises. There is not exclusive territory protection. The location of a new shop is at the discretion of the company. So it should come as no surprise that the brand has overdeveloped in certain territories. These saturated markets are at a point of sales cannibalization. Mr. Deluaca’s dream of 50,000 Subways has now left some franchisees feeling like their local development agents are pushing them out of business to gain market share for themselves.

Case in point, as reported in the NY Times, Subway franchisee Manoj Tripathi felt that someone had a vendetta against him. The 20-year franchisee noted that each time the inspector arrived, she would find more and more minor infractions. Things like fingerprints on the doors or vegetables cut incorrectly or the wrong soap in the restrooms. On one visit, Rebecca Husler, the Subway inspector who worked for Chirayu Patel, a Development Agent in the Northern California region, noticed that a single light fixture needed a new bulb. Mr. Tripathi replaced the bulb before she left; nonetheless, it was a violation. Mr. Tripathi wasn’t overreacting to his feeling of being set up to fail, as it turns out within a year he was terminated, and he lost his shop.

According to a NY Times interview with Ms. Husler, she said her boss tasked her with specific instructions to find things wrong. “I was kind of his hit man,” she said. Ms. Husler went on to say that Mr. Patel considered his own interests when determining which stores were to be sent into arbitration. Mr. Patel made it “very clear that his stores were to pass” and that “the people he wanted out of the system were to fail out of the system.” she said in the interview. The light bulb incident gave her pause to say, “We’re ruining these people.”

Systemic or Isolated?
One of the people on the company side of this debate is Don Fertman. Mr. Fertman is Subway’s chief development officer and a veteran of the company for 38 years. He claims development agents owning restaurants helps give them “a better understanding of all aspects of owning a small business.” He went on to explain that the company reviews the agents’ work and expects them to uphold ethical standards, dealing with violations “on a case-by-case basis.” He continued by saying, “Our business development agents are well-respected members of our business community,” he said. “And when we hear these allegations, I would say that they are false.”

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My takeaway is not this stunning revelation of alleged unfair business practices, but instead that it’s taken this many years to consider that Development Agents competing with other franchises might abuse their position when auditing competing shops in their region. As a former franchisor and development consultant, I do see merit for brands to use the development agent system. I believe there needs to be a robust system of oversight by the parent company to prevent abusive business practices by development agents. This is not to say that Subway corporate hasn’t developed a system of checks and balances, but the allegations from its franchise community leave one to wonder how vigorously it is employed.

Given the number of Subway units in the USA, this may only be the beginning from Subway franchisees who feel Subway is taking a bite out their business.